RJ LaForce

Senior Film Program Manager at Rooftop Cinema Club
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Location
Austin, Texas, United States, US

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Experience

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Senior Film Program Manager
      • Jan 2022 - Present

      Los Angeles, California, United States

    • Film Programming Manager
      • Sep 2020 - Jan 2022

      Los Angeles Metropolitan Area

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct Professor
      • Jan 2018 - Present

      Austin, Texas, United States Build curriculum and teach the following courses: - Introduction to Cinema - Introduction to Radio-Television-Film

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct Professor
      • Sep 2022 - Present

      Huntsville, Texas, United States Build curriculum and teach the following courses: - Film Appreciation

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Director of Programming - Austin and San Antonio
      • Dec 2017 - Jun 2020

      Austin, Texas, United States - Managed 8-member team to curate, coordinate, and execute events in three markets - Helped theater managers build and approved weekly film and programming schedules for 10 theaters - Programmed market-specific specialty content - Coordinated and executed 75-100 in-theater events a year - Developed strategy for booking new release content in collaboration with the company booking department - Helped launch national initiatives in the Austin, San Antonio, and New Braunfels… Show more - Managed 8-member team to curate, coordinate, and execute events in three markets - Helped theater managers build and approved weekly film and programming schedules for 10 theaters - Programmed market-specific specialty content - Coordinated and executed 75-100 in-theater events a year - Developed strategy for booking new release content in collaboration with the company booking department - Helped launch national initiatives in the Austin, San Antonio, and New Braunfels market - Identified films as brand targets in collaboration with national marketing and creative departments - Worked with national marketing and creative departments to identify films as brand targets - Chosen to be on the company committee that selected films branded as “Drafthouse Recommends”

    • Austin Creative / First Run Manager
      • Mar 2013 - Dec 2017

      Austin, Texas, United States -Oversaw and approved on screen and website promotion for all Austin theaters - Communicated sales, scheduling, and other needs to venues, working closely with general managers at each location - Programmed market-specific specialty content for all Austin theaters - Oversaw first run strategy and scheduling for Austin theaters, coordinating with an outside booking agency and internal national creative teams - Coordinated events, including guest travel, price points, on-site needs… Show more -Oversaw and approved on screen and website promotion for all Austin theaters - Communicated sales, scheduling, and other needs to venues, working closely with general managers at each location - Programmed market-specific specialty content for all Austin theaters - Oversaw first run strategy and scheduling for Austin theaters, coordinating with an outside booking agency and internal national creative teams - Coordinated events, including guest travel, price points, on-site needs, and scheduling and booking content

    • Creative Administrative Assistant
      • Apr 2012 - Mar 2013

      Austin, Texas, United States - Managed Austin market and national websites - Attended and participated in national specialty film programming and promotions strategy meetings - Attended and participated in weekly first run/new release programming strategy meetings for Austin market - Hosted specialty screenings - Gathered and wrote copy for our quarterly “coming soon” magazine and website - Compiled data for creative team with a focus on guest count, film grosses, and film schedules

    • Food Runner / Expeditor / Server
      • Jun 2006 - Apr 2012

Education

  • The University of Texas at Austin
    Master of Arts - MA, Mass Communication/Media Studies
    2010 - 2012
  • The University of Texas at Austin
    Bachelor's degree, Radio-Television-Film
    2005 - 2007

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