Experience

Virus Media

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Head of Digital Product

  • Jan 2023 - Present

  Jakarta, Indonesia 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: - Establish 12+ new products and brands - Establish cross division communication flow and guidelines - Generate revenue close to Rp2 Billion with only spending Rp300 million in 6 months (ROAS 5+) - Successfully collaborate with over 5+ KOLs and media over business partnership 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐰𝐨𝐫𝐤: - Establish and develop a new business structure - Establish workflow and SOW of each division for clarity over timeline, line of work and… Show more 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: - Establish 12+ new products and brands - Establish cross division communication flow and guidelines - Generate revenue close to Rp2 Billion with only spending Rp300 million in 6 months (ROAS 5+) - Successfully collaborate with over 5+ KOLs and media over business partnership 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐰𝐨𝐫𝐤: - Establish and develop a new business structure - Establish workflow and SOW of each division for clarity over timeline, line of work and deliverables - Lead and responsible for over 9 division with over 35+ team members (Business development, product development, CRO, tech, performance, social media, content, creative, etc) - Lead and coordinate with all managers of each division - Create and develop branding and marketing strategy for each brand or product - Responsible for product creation and quality approval - Ensure and help each division achieve its own KPI - Develop a guideline of best practices for paid marketing campaign (landing page, performance ads, content etc) - Receive weekly and monthly report to help guide each division to improve current performances - Achieve annual revenue target - Report directly to CEO over planning, target, improvement, learning and each division current situation - Help and assist HR for team recruitment - Maintain a focus but fun culture throughout the company

• Performance Marketing Manager

  • May 2022 - Present

  Jakarta, Indonesia (Still active) 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: - CPV Rp0.5 for movie campaigns on DV360 - CPL 1-2K for for social commerce platform campaign - CPL 5K for property campaigns - Establish campaign standardized flow - Establish cross division communication flow for digital marketing initiatives 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐰𝐨𝐫𝐤: - Handle over 7-10 team members - Handle Warner Bros movies (Barbie, Meg 2, Fantastic Beast, Batman, Super Pets, Black Adam, etc) campaigns on DV360… Show more (Still active) 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: - CPV Rp0.5 for movie campaigns on DV360 - CPL 1-2K for for social commerce platform campaign - CPL 5K for property campaigns - Establish campaign standardized flow - Establish cross division communication flow for digital marketing initiatives 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐰𝐨𝐫𝐤: - Handle over 7-10 team members - Handle Warner Bros movies (Barbie, Meg 2, Fantastic Beast, Batman, Super Pets, Black Adam, etc) campaigns on DV360, Twitter, TikTok and Meta Ads - Handle Sony movies (Missing 2023) campaigns on TikTok and Meta Ads - Handle multiple clients for different industries (social commerce, FMCG, property, etc) - Monitor and optimize digital ads performance on DV360, Google, Facebook, Instagram, LinkedIn, TikTok, Twitter and Marketplace - Create and maintain the flow of the ads team - Create ads strategy and planning deck/proposal - Conduct and lead meeting consultation for clients - Ensure the digital ads results achieve expected KPI - Provide weekly, biweekly and monthly ads report for clients - Maintain day-to-day communication with the creative, content, social media and financial team - Provide monthly financial report for the financial team - Ensures operational excellence by providing clear flow and maintain team's mindset and focus



PT. Ajinomoto Indonesia

• Indonesia
• Food and Beverage Manufacturing
• 500 - 600 Employee

• Performance Marketing Consultant

  • Jun 2023 - Present

  Jakarta, Indonesia - Monitor and optimize digital ads performance on Google, Facebook, Instagram and TikTok - Provide performance strategy and media plan - Ensure the performance results achieve expected KPI - Provide weekly, biweekly and monthly ads report - Maintain day-to-day communication with internal team - Ensures operational excellence by providing clear flow and maintain team's mindset and focus



Shopee

• Singapore
• Technology, Information and Internet
• 700 & Above Employee

• Performance Marketing Consultant

  • Nov 2022 - Present

  Jakarta, Indonesia 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: - Execute and optimize 100+ campaigns on multiple platforms - Spend over Rp5,000,000,000+ budget spent on multiple platforms - KPI 100% achieved 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐰𝐨𝐫𝐤: - Monitor and optimize ads performance on Google, Facebook, Instagram, and TikTok - Provide performance strategy and media plan - Ensure the performance results achieve expected KPI - Provide weekly, biweekly and monthly ads report - Maintain day-to-day communication… Show more 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: - Execute and optimize 100+ campaigns on multiple platforms - Spend over Rp5,000,000,000+ budget spent on multiple platforms - KPI 100% achieved 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐰𝐨𝐫𝐤: - Monitor and optimize ads performance on Google, Facebook, Instagram, and TikTok - Provide performance strategy and media plan - Ensure the performance results achieve expected KPI - Provide weekly, biweekly and monthly ads report - Maintain day-to-day communication with internal team - Ensures operational excellence by providing clear flow and maintain team's mindset and focus Show less



Level Up with Vokraf

• Digital Marketing Lecturer

  • Jul 2022 - Present

  Jakarta, Indonesia - Create and provide learning deck for students - Teach online students 5 days a week - Prepare and evaluate student's assignment - Maintain coordination with internal learning team



PT Bank Mandiri (Persero) Tbk.

• Indonesia
• Banking
• 700 & Above Employee

• Performance Marketing Consultant

  • Jul 2022 - Sep 2023

  Jakarta, Indonesia 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: - Execute and optimize 200+ campaigns on multiple platforms - Spend over Rp12,000,000,000+ budget on multiple platforms (Facebook, Instagram, Twitter, Google, Youtube & TikTok) - CPI 1K - CPL under 10K - 100% KPI achieved - Decreased Cost per Leads over 30% cheaper from previous campaigns and maintain a stable performance 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐰𝐨𝐫𝐤: - Provide performance strategy and media plan - Ensure the performance results achieve… Show more 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: - Execute and optimize 200+ campaigns on multiple platforms - Spend over Rp12,000,000,000+ budget on multiple platforms (Facebook, Instagram, Twitter, Google, Youtube & TikTok) - CPI 1K - CPL under 10K - 100% KPI achieved - Decreased Cost per Leads over 30% cheaper from previous campaigns and maintain a stable performance 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐰𝐨𝐫𝐤: - Provide performance strategy and media plan - Ensure the performance results achieve expected KPI - Provide weekly, biweekly and monthly ads report - Maintain day-to-day communication with internal team - Ensures operational excellence by providing clear flow and maintain team's mindset and focus Show less



Krona Digital Marketing Agency

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Performance Marketing Manager

  • Sep 2021 - May 2022

  Jakarta, Indonesia - Handle over 5 team members - Responsible for the ads team performance - Monitor and maintain the flow of the ads team - Create ads strategy and planning - Create ads allocation budget - Monitor and optimize digital ads performance on Google, Facebook, Instagram, LinkedIn, TikTok, Twitter and Tokopedia - Ensure the digital ads results achieve expected KPI - Conduct and lead meeting consultation for clients - Provide weekly, biweekly and monthly ads report for… Show more - Handle over 5 team members - Responsible for the ads team performance - Monitor and maintain the flow of the ads team - Create ads strategy and planning - Create ads allocation budget - Monitor and optimize digital ads performance on Google, Facebook, Instagram, LinkedIn, TikTok, Twitter and Tokopedia - Ensure the digital ads results achieve expected KPI - Conduct and lead meeting consultation for clients - Provide weekly, biweekly and monthly ads report for clients - Maintain day-to-day communication with the account executive, creative, content, social media and financial team - Provide monthly financial report for the financial team

• Digital Ads Specialist

  • Jun 2021 - Sep 2021

  Indonesia - Create ads strategy and planning - Create ads allocation budget - Monitor and optimize digital ads performance on Google, Facebook, Instagram, LinkedIn, TikTok, Twitter and Tokopedia - Conduct meeting consultation for clients - Provide weekly, biweekly and monthly ads report for clients

• Digital Strategist

  • Jun 2020 - Jun 2021

  Indonesia - Develop and create pitching deck for potential clients - Develop and create quotation for potential clients - Analyze social media channel and market insights - Create plan for social media strategy and social media management - Plan key message, content pillar, campaign timeline and budget allocation for clients or potential clients - Create ads strategy and planning



PT. The Nielsen Company Indonesia

• Market Research
• 200 - 300 Employee

• Media Research

  • May 2019 - Jul 2019

  Greater Jakarta Area, Indonesia - Manage OOH data location - Present the reach and target data of TV and Radio program - Analyze the efficiency of a campaign in particular terms of reach and frequency - Provide weekly Top KPI Program report and send to the Manager - Manage detailed consumer statistics