Experience

Grow Commerce Indonesia
• Indonesia
• Manufacturing
• 1 - 100 Employee
• Sr. Merchandising Intelligence Manager

  • Jan 2022 - Present

Tulola Designs
• Indonesia
• Retail
• 1 - 100 Employee
• Sr. Marketing and Business Growth Manager

  • Feb 2018 - 2019

STIKOM ITKP
• Advertising Services
• Lecturer

  • Mar 2018 - Sep 2018


PT Tempo Scan Pacific Tbk

• Indonesia
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Manager (E-Commerce)

  • Aug 2016 - Mar 2018

  • Building and maintain relationship with marketplaces (Lazada, Blibli, Shopee) • Set up Shop in Shop for Tempo Store • Plan product ranges, forecast sales, and optimize the sales volume and profitability of designated products and marketplaces • Analyze sales and ensure that they reach their full potential • Liaise with brand team to create and execute digital activity / campaign on marketplaces channel • Liaise with marketplaces (Lazada, Blibli, Shopee) to set up shop in shop, create marketing strategy, set up marketing calendar and implement marketing activity and campaign Show less



Berrybenka.com

• • Jan 2016 - Aug 2016

  • To understand sales trends, based on sales, inventory, traffic, and conversion analyses• To oversee and analyse merchandising data and relayed insight to Merchandising Manager on weekly and monthly basis• To expose groups of products, based on traffic & conversion performances• To supervise Campaign Merchandising team and working closely with Marketing Department on planning & scheduling campaign (promotion) to push it on suitable marketing channels

• • Jun 2015 - Dec 2015

  • Develop new sub-department; Campaign Merchandising• Bridge Merchandising & Marketing department on planning and scheduling campaign to push it on suitable marketing channels• Oversee category products and marketing channels’ behaviour in order to give recommendations of highly impact campaigns• Evaluate and analyze every merchandising campaign and reporting directly to VP Merchandising• Oversee and analyze product performances based on traffic, sales and conversion

• • Sep 2014 - Jun 2015

  Develop the business on project basis, and ensure all the projects are delivered in a timely manner. The projects are: • To research, develop, launch, and activate a new business line; Reseller Program • To research, launch, activate, and analyze new category; Sports & BeautyDevelop the business internally; by assessing and analyzing the workflow process of a particular business unit, and implement a new workflow to drive work efficiency and productivityDevelop new sub department; Campaign MerchandisingCampaign Merchandising is responsible for bridging merchandising and marketing department on planning and scheduling campaign on all channels (both for Hijabenka & Berrybenka). Show less



Luxola.com

• Brazil
• Manufacturing

• Marketing Executive

  • Jul 2013 - Sep 2014

  • Executed daily marketing plan and campaigns for Indonesia market. • Planned and executed social media campaigns across all channels based on regional and local strategies. • Planned and executed local offline events for marketing team. • Coordinated consistently with media partners both online and print to help push Luxola’s strategy, resulting in increased awareness in the industry. • In charge of customer relations matters, handled all communications with customers on all channels from phone calls, social media and emails. • Handled and managed complaints and requests from customers, and relayed insights to head of marketing and country manager. Show less



ANZ

• Australia
• Banking
• 700 & Above Employee

• Internship as Communications Officer

  • Jul 2011 - Oct 2011

  • Assisted the communication department team on event management, media relations, and visual production management. • Assisted the communication department team on event management, media relations, and visual production management.