Experience

VertoPay

• Canada
• Financial Services
• 1 - 100 Employee

• Director - Product Marketing

  • Jan 2021 - Present

  Our mission is simple. Financial empowerment for all Canadians, with apps that transform how we spend, save, and invest. Verto isn’t just another platform built by the big banks. We’re a high-octane startup, built by entrepreneurs who’ve all done this before – taken a germ of an idea, built it up through constant innovation, into a trustworthy brand and business. While innovation and agility are in our DNA, so are reliability and experience. Our mission is simple. Financial empowerment for all Canadians, with apps that transform how we spend, save, and invest. Verto isn’t just another platform built by the big banks. We’re a high-octane startup, built by entrepreneurs who’ve all done this before – taken a germ of an idea, built it up through constant innovation, into a trustworthy brand and business. While innovation and agility are in our DNA, so are reliability and experience.



SAP

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Global Product Marketer

  • Sep 2019 - Feb 2021

  Based out of SAP Labs in Vancouver, I've been working with the global product marketing team for all of SAP's data warehousing products including the recently launched SAP Data Warehouse Cloud. Here's what work involves: - Product Positioning and Communications - Customer Feedback and Persona Dev - Customer Stories - Optimizing program efficiency - Partner/Influencer Marketing - Virtual Summits + Webinars - Social Media + Digital Campaigns - Content marketing - SEO and SEM activities Show less



Klue

• Netherlands
• Advertising Services

• Consultant

  • Jan 2019 - Mar 2020

  Klue is a CI software that helps enterprises keep tabs on their competitive landscape, in real-time, to win more business. While juggling my Master's program at the Center for Digital Media, I've been assisting Klue's CS team in building battle cards to enable our enterprise clients with the product, positioning, and market analysis that they need. Klue is a CI software that helps enterprises keep tabs on their competitive landscape, in real-time, to win more business. While juggling my Master's program at the Center for Digital Media, I've been assisting Klue's CS team in building battle cards to enable our enterprise clients with the product, positioning, and market analysis that they need.



Sunny Side Up

• United Kingdom
• Travel Arrangements

• Creative

  • Jan 2017 - Apr 2018

  Sunny Side Up is a boutique ad agency that's been helping brands begin their journeys, change direction, or reinvent themselves since 2007. I handled copy and creative responsibilities for our brands. More importantly, I remained the reigning ping pong champion. A position that taught me all I know. Sunny Side Up is a boutique ad agency that's been helping brands begin their journeys, change direction, or reinvent themselves since 2007. I handled copy and creative responsibilities for our brands. More importantly, I remained the reigning ping pong champion. A position that taught me all I know.



Stepladder

• United States
• Design
• 1 - 100 Employee

• Founder

  • Jan 2016 - Jan 2017

  Stepladder's an inclusive-innovation organisation. We try to level the playing-field for rural artisans, by matching them with urban talent that have the skill, creativity, and heart to help them compete in a modern - fairly digital, fairly aggressive - marketplace. Stepladder's an inclusive-innovation organisation. We try to level the playing-field for rural artisans, by matching them with urban talent that have the skill, creativity, and heart to help them compete in a modern - fairly digital, fairly aggressive - marketplace.



NowFloats

• India
• Technology, Information and Internet
• 300 - 400 Employee

• Product Manager

  • May 2012 - Dec 2015

  Essentially grew up at NowFloats - a brilliant tech startup, in the SaaS for SMEs space. Was lucky enough to work on a few products, in the first 4 years of my professional career, with a great team. SELF-SERVICE PRODUCT -Defined a new freemium product - “Spark”, and signup procedure, to initiate self-service growth. -Was involved in the budgeting and fundraising effort - to raise Rs. 45 Lack from VeriSign, to market the self-service model. -Supervised the campaign's operations and product optimisations - across functional teams. -Used Facebook advertising and Google Adwords. Exceeded acquisition target of 4000 in planned 40 days. MANDARIN KEYWORD-EXTRACTOR -Collaborated with native Mandarin speakers, and researched basic Mandarin on a structural level, to define the ruleset of an extraction engine for Mandarin business content. -Integrated this extraction engine into our Chinese websites to boost their local SEO, and to better recognise the relevant segments of their data. RELATIONSHIP INTELLIGENCE AGENT -Responsible for product definition of RIA, NowFloats’ customer engagement bot. -Defined metrics and schedule of RIA's engagement with merchants, based on event-based triggers, for personal and customised interactions with each merchant. -Deployed RIA on multiple communication channels - for consistent messaging and interaction with NowFloats merchants - across SMS, Email, and App. Patent: Smart communication system for owner engagement and website optimization. India. 3262/CHE/2015. Show less