Riya Yadav
Paid media Executive at Cog Culture- Claim this Profile
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Bio
Experience
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Cog Culture
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India
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Advertising Services
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1 - 100 Employee
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Paid media Executive
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May 2023 - Present
🔹Digital Advertising Analyst skilled in leveraging data-driven insights to optimize advertising campaigns and drive business growth. 🔹Skilled in analyzing data and metrics to identify trends, insights, and opportunities for campaign improvement. 🔹Experienced in managing budgets, bids, and ad placements to achieve maximum ROI and cost-efficiency. 🔹Committed to driving continuous improvement through A/B testing and creative experimentation. 🔹Implementing tracking pixels and conversion tags to measure and attribute campaign success accurately. Platforms Worked on: Google Ads, Facebook Ads, LinkedIn, Twitter, Youtube Ads. Key Brands: DLF, Saya Status, Videonetics, BAM Digital Realty, Signature Global, Ganga Realty, GMR Aerocity, Kamdhenu, Kay2 Xenox, Emaar, Pardos. Show less
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Nxtstepz educonnect pvt Ltd
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Bangalore
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Digital Marketing Executive
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Feb 2022 - Jan 2023
🔹Managed in-house projects as well as client’s project in India. 🔹Collaborated closely and thoughtfully with the web production team. 🔹Optimized Ads Campaign on regular basis and achieved high Quality Score. 🔹Knowledge of SMO, SEO, SMM practices. Platforms Worked on: Google Ads, Facebook Ads, YouTube Ads. 🔹Managed in-house projects as well as client’s project in India. 🔹Collaborated closely and thoughtfully with the web production team. 🔹Optimized Ads Campaign on regular basis and achieved high Quality Score. 🔹Knowledge of SMO, SEO, SMM practices. Platforms Worked on: Google Ads, Facebook Ads, YouTube Ads.
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Education
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Delhi University
B.com, Business/Commerce, General -
Indira Gandhi National Open University
M.com, Commerce