Riya Saini
Research Fellow at Bennett University- Claim this Profile
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Experience
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Bennett University
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India
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Education Management
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500 - 600 Employee
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Research Fellow
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Oct 2021 - Present
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Account Executive
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Jun 2019 - Nov 2019
Managing daily social marketing activities of Biotique, JCB, NIIT, Dabur, etc.Ideate on concepts and creatives, brief and guide designers daily.Act as an evangelist for building branding for Biotique.Analyze client briefings and develop strategy pitches.Creating and managing weekly/monthly reports for clients like Biotique, JCB, NIIT, PNB MetLife, GM, Dabur, etc.Act as a brand custodian and evangelist for all my clients.Own Response and Reputation Management (Social ORM) of Biotique, JCB, NIIT Ltd, NIIT, Dabur, etc. Managing daily marketing activities on the Facebook, Twitter, Instagram, and LinkedIn pages. Strategize Brand Promotional Activities. Reinforce brand and product positioning.
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Youth4work
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India
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IT Services and IT Consulting
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1 - 100 Employee
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Assistant Manager Business Operations
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Jul 2018 - Jun 2019
+1 year of experience in Digital Marketing and PR.Have worked with different clients across India and outside India regarding their branding, promotion and marketing.Selling youth4work - recruitment solution to corporate.Strategising activities regarding User Acquisition and Engagement.Research of various new techniques in the market and that of the competitors.Headed some useful campaigns for Just Dial, Accenture, Mahindra, Color Jet, etc. +1 year of experience in Digital Marketing and PR.Have worked with different clients across India and outside India regarding their branding, promotion and marketing.Selling youth4work - recruitment solution to corporate.Strategising activities regarding User Acquisition and Engagement.Research of various new techniques in the market and that of the competitors.Headed some useful campaigns for Just Dial, Accenture, Mahindra, Color Jet, etc.
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Digital Marketing Intern
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Jul 2017 - Aug 2017
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Graphic Design Intern
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Jul 2016 - Aug 2016
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Education
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Bennett University
Doctor of Philosophy - PhD, Advertising | Digital Marketing | Social Media Marketing | Menstrual Hygiene -
Guru Jambheshwar University
Master's in Mass Communication, Mass Communication/Media Studies -
Guru Gobind Singh Indraprastha University
Bachelor in Mass Communication and Journalism