Riya Lohiya
Business Manager - Digital at EssenceMediacom India- Claim this Profile
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Bio
Credentials
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Introduction to data studio
Google analyticsDec, 2022- Oct, 2024 -
The fundamentals of digital marketing
Google Digital GarageSep, 2021- Oct, 2024 -
Google tag manager fundamentals
Google analyticsDec, 2022- Oct, 2024 -
Google Analytics for Beginners
Google analyticsNov, 2021- Oct, 2024 -
Shopping ads certification
GoogleNov, 2022- Oct, 2024 -
Google ads display certification
Google Digital Academy (Skillshop)
Experience
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EssenceMediacom India
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Advertising Services
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1 - 100 Employee
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Business Manager - Digital
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Mar 2023 - Present
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Lyxel&Flamingo
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India
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Advertising Services
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200 - 300 Employee
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Media Account Manager
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Jul 2021 - Feb 2023
- Key responsibilities Included managing Client Communication and coordinating with internal teams, research, Social Media Optimisation, Performance Marketing & Media, Reporting & Analysis. - Understanding clients business & providing strategies which best fits their needs. - Devise a 360-degree performance marketing strategy for the clients as per the requirements, including Social Media Marketing, Search Engine Marketing, Email marketing, and Display advertising campaigns. - Measure and report on ad performance, assessing the metrics against predefined goals. - Manage and Coordinated with teams compromising of Google and SMS performance marketing, Website and SEO at multiple levels. Clients: : Keventers, Alofrut, Boddess Beauty, Jaquline USA, Conde Nast, Panasonic, Imbue Naturals Show less
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Messold Technologies
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India
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Marketing Services
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1 - 100 Employee
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Perfomance Marketing Manager
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Jan 2020 - Jun 2021
- Generated ROI for different brands in various sectors such as beauty, fashion, technology, etc. - Responsible for end-to-end campaign deliverables including Strategy and Idea, Creative, Content, Execution, Performance and Reporting.- Managed and executed the media and performance marketing campaigns including defining the budgets, platform selection, creative communication, optimisation and reporting. - Helping brands in gaining maximum organic reach and engagement organically through social media platforms. Clients: Anytime Fitness, Recode USA, Esmecrystal, Flipdry, Fashion Floor India, The 7 dekor, RB organics, TQS, Janasya Show less
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Junior Executive
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Aug 2019 - Dec 2019
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Education
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Aditi Mahavidyalaya
Bachelor of Commerce - BCom -
D.L.D.A.V model school