Riya Lohiya

Business Manager - Digital at EssenceMediacom India
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Contact Information
us****@****om
(386) 825-5501
Location
North Delhi, Delhi, India, IN

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Bio

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Credentials

  • Introduction to data studio
    Google analytics
    Dec, 2022
    - Oct, 2024
  • The fundamentals of digital marketing
    Google Digital Garage
    Sep, 2021
    - Oct, 2024
  • Google tag manager fundamentals
    Google analytics
    Dec, 2022
    - Oct, 2024
  • Google Analytics for Beginners
    Google analytics
    Nov, 2021
    - Oct, 2024
  • Shopping ads certification
    Google
    Nov, 2022
    - Oct, 2024
  • Google ads display certification
    Google Digital Academy (Skillshop)

Experience

    • Advertising Services
    • 1 - 100 Employee
    • Business Manager - Digital
      • Mar 2023 - Present
    • India
    • Advertising Services
    • 200 - 300 Employee
    • Media Account Manager
      • Jul 2021 - Feb 2023

      - Key responsibilities Included managing Client Communication and coordinating with internal teams, research, Social Media Optimisation, Performance Marketing & Media, Reporting & Analysis. - Understanding clients business & providing strategies which best fits their needs. - Devise a 360-degree performance marketing strategy for the clients as per the requirements, including Social Media Marketing, Search Engine Marketing, Email marketing, and Display advertising campaigns. - Measure and report on ad performance, assessing the metrics against predefined goals. - Manage and Coordinated with teams compromising of Google and SMS performance marketing, Website and SEO at multiple levels. Clients: : Keventers, Alofrut, Boddess Beauty, Jaquline USA, Conde Nast, Panasonic, Imbue Naturals Show less

    • India
    • Marketing Services
    • 1 - 100 Employee
    • Perfomance Marketing Manager
      • Jan 2020 - Jun 2021

      - Generated ROI for different brands in various sectors such as beauty, fashion, technology, etc. - Responsible for end-to-end campaign deliverables including Strategy and Idea, Creative, Content, Execution, Performance and Reporting.- Managed and executed the media and performance marketing campaigns including defining the budgets, platform selection, creative communication, optimisation and reporting. - Helping brands in gaining maximum organic reach and engagement organically through social media platforms. Clients: Anytime Fitness, Recode USA, Esmecrystal, Flipdry, Fashion Floor India, The 7 dekor, RB organics, TQS, Janasya Show less

    • Junior Executive
      • Aug 2019 - Dec 2019

Education

  • Aditi Mahavidyalaya
    Bachelor of Commerce - BCom
    2019 - 2022
  • D.L.D.A.V model school
    2004 - 2019

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