Ritwika Das

Amazon Account Manager/E-commerce Manager at Royal Designs, Inc.
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Contact Information
Location
Melbourne, Victoria, Australia, AU
Languages
  • hindi Full professional proficiency
  • English Limited working proficiency

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Credentials

  • Google Ad Manager
    Google
    May, 2020
    - Sep, 2024
  • Digital Marketing
    Manipal Global Education Services
    Jul, 2016
    - Sep, 2024
  • Inbound Marketing
    HubSpot
    May, 2020
    - Sep, 2024
  • Social Media Strategy
    HubSpot
    May, 2020
    - Sep, 2024
  • Google Ad Display Certification
    Google
    May, 2020
    - Sep, 2024
  • Google Analytics Individual Qualification
    Google
    May, 2020
    - Sep, 2024

Experience

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Amazon Account Manager/E-commerce Manager
      • Jun 2020 - Present

      • Spearhead all the Marketing and Competitive Analyses processes by analyzing sales and marketing • Analyzing & interpreting online sell-out data at a category, brand, and product level (inc market & competition) with actionable insights • Creating and analyze marketplace performance reports and provide monthly updates. • Generate sales performance reports and analytics (P&L reports) • Pulling up Sales data, maintain the database and creating Dashboards in Excel • Create and update the online Amazon product catalog, including setting up new products and working • Predicting upcoming weeks sales to predict inventory restock and profits. Supply chain data inputs and analysis • with the team on maintaining product and listing pages • Maintain inventory operations, analyze current sales, and look for additional revenue streams for that same SKUs. • Media data analysis brand perception, media performance, competitor landscape, campaign performance, industry/consumer insights report etc.

    • Social Media Strategist
      • May 2020 - Present

      The Faith Center Ministries International was founded in 1991 and has been offering various religion-related services to community members and those in need. I was reeled into The Faith Center Ministries International to improve the organization’s ROI by tailor-making go-to marketing strategies targeting specific verticals employing the AdWords and Facebook platforms. I was responsible for creating original text and video content, managing posts, and responding to followers across various online platforms, including WordPress, which I held complete accountability for as well. The goal was to orchestrate marketing campaigns and boost the organization’s image in a cohesive way to achieve marketing goals and improve online traffic. As a Social Media Strategist, I’ve always been staying ahead of industry trends and up-to-date with the latest digital technologies.

    • Uzbekistan
    • Education
    • 1 - 100 Employee
    • Team Lead- Digital operations, client Facebook
      • May 2018 - Jul 2019

      Cognizant is an American multinational product-led digital corporation that provides digital products, digital IT services, including digital, technology, consulting, and operations services. At Cognizant, I led and managed the overall performance of a twenty-five-member team that worked on delivering in-depth analyses and suggestions based on data for the management team. It was my duty to monitor and improve the team on all of its activities, including implementing KPIs and other metrics to monitor team performance and work with the employees on improving overall performance. I was the one responsible for identifying underlying issues, removing bottlenecks, and steering the overall analysis efforts for the company. As a Support Leader, I also hands-on supported the highly valued client—Facebook.

    • India
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Lead Executive - Quality Client: Google
      • Oct 2014 - May 2018

    • India
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Sr. Team lead - Operations client: Google
      • Oct 2014 - 2018

      Worked with a team where we are managing ADX networks of APAC, EMEA & NA publishers. Experienced in managing other Google products - Analytics, Adsense, AdExchange & Doubleclick. Certified in Ad Manager and Analytics Ad Ops : -Managing Quality for APAC & Dublin team, monitoring there CSAT percentage, there performance and improvement plans. -Attend weekly call with client and give them weekly updates for cases and analyst performance, TRT analysis and improvement plans to reduce TRT and working closely how to improve quality and TRT related issues. Resolve complex technical concepts in DFP and ADX like : DFP : Ad selection process, Server logic, designing custom creative template, Activity/Spotlight, Passback. In ADX have experience in troubleshooting Blocking ads, bad ads , managing Rules, Creatives issues, blank ads and Fill rate, eCPM impact many more complex issues. Great at identifying and resolving Ad Serving issues using tools like Charles, SysTools, Google Console and various other tools. Quality Assurance is also a part of my role have done workflow for the cases handled by the Analysts. Pulling up various reports for increase team efficiency. Also, conduct audits on cases for any gaps, TRT analysis , RCA for DSAT , checking mis troubleshooting, giving feedback to analyst, taking sessions and there are many other activities. Language/Packages: - HTML5, CSS3, JavaScript,Charles, Fiddler, SysTools, Adwords, Adsense, Analytics , Double click Publisher, SEMRush, Moz ,

    • Lebanon
    • Architecture and Planning
    • 1 - 100 Employee
    • Senior Technical Associate
      • Feb 2013 - Oct 2014

      As a Laser Imaging Team our responsibilities were to install updated Artwork to client DMS and resolving issues related to dealers invoiced and printers. End point of contact for Laser Central to resolve any issues in invoice printing. Supported all Dealership clients for ADP to resolve issues like invoices are not printing properly, Issues with there DMS,Change/Add new invoices ,Adding a new invoice , changes in Accounting Forms, Issues with remote servers and many more complex issues with the invoices and thier DMS servers.

    • United States
    • Insurance
    • 1 - 100 Employee
    • Senior Techinical client:GE
      • Sep 2009 - Jan 2013

      As a L1 Helpdesk Agent Windows 2000 Professional/Win 2003 Prof/ Win XP Operating System - Adding /Resetting the Password /unlocking for the User Account in Domain controller. - Resolving issues like installing and configuring new Software. - Account Management on RSA Ace Server like Enabling the User - Re-synchronizing the User’s VPN Account. - Placing the account in “lost mode” Email Client (Outlook 2000/2003 or Blackberry) configuration and troubleshooting related issues. Safeboot on Laptop's. Root causes/corrective plans. Additional Role : SME : Each SME have 7 agents, SME have to clear doubts and help them in performance, SME had to prepare agents weekly performance report to monitor their call/chat taking quality. Also have monitor calls and chats SLA. Maintain Dashboard of the team. Also have mentored new joiners and analyst who have went through PIP to help them perform better. HR catalyst : There used to be at least 1 HR catalyst in each team they will conduct fun activities like one min game and quiz competition within team.

Education

  • Kendriya Vidyalaya
    Schooling
    1991 - 2002
  • Manipal University
    Digital Marketing Certification Program
    2016 - 2017
  • Kendriya Vidyalaya
    10th degree
    1990 - 2002
  • Great Lakes Institute of Management
    Postgraduate Degree, Data Science
    2021 - 2022

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