Experience

Quickwork

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Content Manager

  • Oct 2023 - Present

  Mumbai, Maharashtra, India



MergerWare

• United States
• Software Development
• 1 - 100 Employee

• Senior Manager - Content Strategy

  • Oct 2022 - Sep 2023

  Responsibilities: • Leading the content function, overseeing the content lifecycle from strategy to execution, for audio, video, and text formats • Producing diverse content types, including blogs, whitepapers, PR, AV scripts, landing pages, emails, social media & website copy, webinars, podcasts, newsletters, thought leadership, and sales collaterals, ensuring a cohesive brand message and engaging customer experience • Collaborating with the marketing team to devise and implement… Show more Responsibilities: • Leading the content function, overseeing the content lifecycle from strategy to execution, for audio, video, and text formats • Producing diverse content types, including blogs, whitepapers, PR, AV scripts, landing pages, emails, social media & website copy, webinars, podcasts, newsletters, thought leadership, and sales collaterals, ensuring a cohesive brand message and engaging customer experience • Collaborating with the marketing team to devise and implement effective lead-generation strategies around events, assets, and outreach programs Key achievements: • Successfully conceptualized, produced, and executed the comprehensive content and communication plan for MergerWare's first in-person event, Fusion – An M&A Conclave held in Bengaluru, in Dec 2022, generated an impressive 100+ high-quality leads • Demonstrated exceptional productivity by generating four high-quality industry benchmark gated assets within a span of six months, yielding an impressive 100+ high-quality leads • Mentored interns, nurturing their content writing skills and empowering them to contribute effectively to the team Show less



JioBusiness

• India
• Telecommunications
• 1 - 100 Employee

• Content Manager

  • Nov 2021 - Sep 2022

  Mumbai, Maharashtra, India Responsibilities: • Crafting compelling content for sales collaterals including leaflets, presentations, customer experience and customer engagement emails, use cases, case studies, blogs, social media copy, and AV scripts • Spearheading internal communications, including product updates, product releases, marketing newsletter, and promotion of JioBusiness assets • Managing vendor relationships and collaborating with external agencies for content creation, social media activities… Show more Responsibilities: • Crafting compelling content for sales collaterals including leaflets, presentations, customer experience and customer engagement emails, use cases, case studies, blogs, social media copy, and AV scripts • Spearheading internal communications, including product updates, product releases, marketing newsletter, and promotion of JioBusiness assets • Managing vendor relationships and collaborating with external agencies for content creation, social media activities, and marketing campaigns. Ensuring timely delivery, maintaining content quality, and maximizing results through effective coordination • Maintaining the central marketing content repository for over 30 products, as well as the asset sheet for over 50 products Key achievements: • Played a pivotal role in the launch of JioBusiness' social media accounts. Collaborated with the marketing agency to devise effective strategies, and managed planning, and publishing. Achieved an impressive organic following of 2K+ followers within the initial two months • Designed and implemented the content style guide for JioBusiness, ensuring consistency in brand voice and messaging across all content • Improved the adoption of marketing content resources by 10%, enhancing the overall content utilization and effectiveness Show less



Netcore Cloud

• India
• Technology, Information and Internet
• 700 & Above Employee

• Senior Content Specialist and Content Manager

  • Dec 2016 - Nov 2021

  Mumbai Area, India Responsibilities: • Driving content initiatives by formulating and executing a comprehensive calendar-aligned strategy, curating diverse content assets like blogs, eBooks, case studies, videos, social media copy, newsletters, emails, landing pages, and so on • Mentoring and leading a team of content writers, copywriters, marketing members, and freelancers to drive creativity, high-quality content, and exceptional output. • Leading content governance, owning guidelines for… Show more Responsibilities: • Driving content initiatives by formulating and executing a comprehensive calendar-aligned strategy, curating diverse content assets like blogs, eBooks, case studies, videos, social media copy, newsletters, emails, landing pages, and so on • Mentoring and leading a team of content writers, copywriters, marketing members, and freelancers to drive creativity, high-quality content, and exceptional output. • Leading content governance, owning guidelines for consistent, coherent organizational communications; elevated content quality through editorial leadership and cross-functional education Key achievements: • Spearheaded the production of a diverse content pipeline ensuring a steady cadence of publishing 8 blogs/month for 12 continuous months. Instrumental in achieving a 25% increase in organic web traffic, fortifying brand value across SEO, product, and thought leadership domains • Collaborated with SEO teams to secure rank-1 in SERP for crucial keywords • Adapted swiftly to COVID challenges, creating a dedicated resource hub and spearheading the production of 50 blogs, 6 eBooks (Mar 2020-Mar 2021), bolstering the brand's empathetic and customer-centric reputation • Authored and published an innovative compilation of "MarTech poems" - a coffee table book on marketing technology concepts that significantly enhanced brand identity as a contemporary MarTech innovator and fostered impactful conversations at events. Acknowledged by global MarTech leader Scott Brinker

• Senior Writer - Technical Documentation and UX

  • Dec 2014 - Nov 2016

  Mumbai Area, India Responsibilities: Owning the technical documentation of Netcore Cloud’s major products, including defining standards, creating, and maintaining help documents and how-to videos, and maintaining UI text quality through comprehensive QA



Rolta India Limited

• India
• Information Technology & Services
• 700 & Above Employee

• Senior Technical Writer

  • Apr 2014 - Nov 2014

  Mumbai Area, India



Hexagon Capability Center India

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Technical Writer

  • Apr 2012 - Mar 2014

  Hyderabad, Telangana, India



Tata Consultancy Services

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Technical Writer

  • Jan 2010 - Mar 2012

  Hyderabad, Telangana, India