Ritika Kharbanda
Customer Success, Sr. Manager at Taos, an IBM company- Claim this Profile
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Bio
I had the pleasure of working with Ritika on the Miller Brewing business at Starcom. Of the many strong qualities that Ritikia possesses, two stood out for me in particular....1.) She is the quintessential teammate and concensus builder....a trait of great importance in media planning and 2.) she has fantastic analytical/critical thinking abilities with a great ability to break a problem down into its underlying components and come up with the most appropriate solution. For these reasons and more I would highly recommend Ritika.
Ritika is a very disciplined marketer. You could always count on her to insist our target audience and key messaging is being considered for each initiative. She would ask the right questions to make sure she understood how she could impact or enhance the larger corporate strategy. I enjoyed working with her and appreciated her flexibility in a rapidly changing start-up environment.
I had the pleasure of working with Ritika on the Miller Brewing business at Starcom. Of the many strong qualities that Ritikia possesses, two stood out for me in particular....1.) She is the quintessential teammate and concensus builder....a trait of great importance in media planning and 2.) she has fantastic analytical/critical thinking abilities with a great ability to break a problem down into its underlying components and come up with the most appropriate solution. For these reasons and more I would highly recommend Ritika.
Ritika is a very disciplined marketer. You could always count on her to insist our target audience and key messaging is being considered for each initiative. She would ask the right questions to make sure she understood how she could impact or enhance the larger corporate strategy. I enjoyed working with her and appreciated her flexibility in a rapidly changing start-up environment.
I had the pleasure of working with Ritika on the Miller Brewing business at Starcom. Of the many strong qualities that Ritikia possesses, two stood out for me in particular....1.) She is the quintessential teammate and concensus builder....a trait of great importance in media planning and 2.) she has fantastic analytical/critical thinking abilities with a great ability to break a problem down into its underlying components and come up with the most appropriate solution. For these reasons and more I would highly recommend Ritika.
Ritika is a very disciplined marketer. You could always count on her to insist our target audience and key messaging is being considered for each initiative. She would ask the right questions to make sure she understood how she could impact or enhance the larger corporate strategy. I enjoyed working with her and appreciated her flexibility in a rapidly changing start-up environment.
I had the pleasure of working with Ritika on the Miller Brewing business at Starcom. Of the many strong qualities that Ritikia possesses, two stood out for me in particular....1.) She is the quintessential teammate and concensus builder....a trait of great importance in media planning and 2.) she has fantastic analytical/critical thinking abilities with a great ability to break a problem down into its underlying components and come up with the most appropriate solution. For these reasons and more I would highly recommend Ritika.
Ritika is a very disciplined marketer. You could always count on her to insist our target audience and key messaging is being considered for each initiative. She would ask the right questions to make sure she understood how she could impact or enhance the larger corporate strategy. I enjoyed working with her and appreciated her flexibility in a rapidly changing start-up environment.
Experience
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Taos, an IBM company
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Customer Success, Sr. Manager
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Feb 2017 - Present
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Customer Success - Sr. Implementation Manager
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Aug 2016 - Dec 2016
Manage all client implementations of Fluid XPS end to end.
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Customer Success - Sr. Service Delivery Manager
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Apr 2010 - Jul 2016
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Ph03nix New Media
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Canada
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Computer Games
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Marketing Director
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May 2009 - Sep 2011
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Gaia Interactive
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United States
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Computer Games
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1 - 100 Employee
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Sr. Online Marketing Manager
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Sep 2007 - Oct 2008
• Single-handedly managed the marketing projects. Responsibilities included online marketing strategy development, budget management, recommendations for ongoing new user acquisition, provide input for product development and enhancement.• Developed and execute internal and external marketing plans, including the upcoming launch of Gaia’s first casual MMO – zOMG! Marketing plan objectives included new user acquisition, promoting zOMG! to the existing Gaia community and developing a plan to increase virtual goods revenue.• Partnered with vendors to develop unique and innovative solutions to maximize traffic and acquire new users. Effectively negotiate with the vendors to increase the return on marketing investment.• Contributed to an overall increase in users from approximately 3 million to 7 million.
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Starcom MediaVest Group
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Spain
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Advertising Services
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1 - 100 Employee
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Media Supervisor
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Mar 2006 - Jun 2007
Client: Sun Microsystems, Inc.• Developed strategic media communications plan for corporate branding based on client’s business objectives.• Presented media strategy detailing objectives, goals, tactics and success metrics.• Managed and trained team of associates in strategic planning and buying process of online media campaigns.• Negotiated and facilitated execution of 3rd party research studies.• Created and presented post campaign analyses demonstrating delivery, performance and future campaign insights and implications.• Managed and maintained global campaign billing and media budgets worth several million dollars per quarter. Conducted quarterly global audits.• Regularly presented at agency wide knowledge sharing and training seminars.
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Associate Media Planner
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Aug 2003 - Feb 2006
Client: Miller Brewing Company, Nintendo• Planned, negotiated and executed national branding, sponsorship and content integration campaigns across various partner sites.• Managed total investment process including RFP creation, negotiation and evaluation.• Negotiated with vendors on a daily basis to achieve best value for the client’s campaigns and initiatives.• Created and maintained weekly performance reports for branding and direct response campaigns. Consistently evaluated and optimized campaign performance on success metrics.
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Account Executive
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Jun 2000 - Dec 2002
• Led and managed a team to implement the production of approximately 125,000 variable pieces of direct mailers every week. • Built interactive promotions for clients that assisted in migrating direct mail audience to online and utilized the inherent strengths of this medium.
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Education
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2000 - 2000
University of Chicago
Certificate, Integrated Marketing -
1997 - 1999
Apeejay School
MBA, Marketing -
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Modern School, Barakhamba Road
Community
