Digital and Print Advertising Specialist

• Apr 2021 - Present

Advertising Control & Support

• May 2019 - Apr 2021

Conceptualized, created and implemented various revenue generating features for the newspaper.Managed the account of City of White Rock. Managed facebook contests for various features. Designed house ads and feature sheets.Worked closely with the sales manager and reps to serve the clients better by creating suitable ad communication for them.Assisted the creative team in understanding the client needs and delivering the ads within set deadlines.Designed the layout of the newspaper every week in a cost effective manner.Booked ads and managed the back end of ad billings. Show less

Associate Account Director

• Oct 2017 - Sep 2018

Key Accounts Handled: LIXIL (Grohe & American Standard), Tostem Window Systems, Hain Celestial (Tilda, Sensible Portions & Terra). Liaised with clients and acted as the bridge between the client and the agency. Worked with clients and creative team in the development of brand strategies. Pitched and implemented various advertising campaigns including print, outdoor, TV & digital. Managed vendor negotiations for print and TVC shoots. Maintained key relationship with clients and infuencers to ensure better service to them. Performed competitor analysis and reviewed campaign results for maximized ROI. Trained Interns and Account Executives. Show less

Brand Leader

• Jun 2017 - Oct 2017

Key Accounts Handled: Hindware Sanitaryware. Managed celebrity print and TVC shoot. Implemented the brand campaign in TV, Print and Outdoor. Worked and won a multi-agency pitch for a Government account - Uttar Pradesh State Tourism. Key Accounts Handled: Hindware Sanitaryware. Managed celebrity print and TVC shoot. Implemented the brand campaign in TV, Print and Outdoor. Worked and won a multi-agency pitch for a Government account - Uttar Pradesh State Tourism.

Account Supervisor

• Jan 2015 - Jun 2017

Key Accounts Handled: Jaypee Greens, Escorts Group, 612 league kids wear, Gopal Consumer world, Nayati Healthcare and Amar Ujala Publications. Managed social media accounts for clients.Conceptualized and implemented digital video shoots. Worked with media agencies for planning 360 communication campaigns. Gained experience of working for different business industries - Fashion, Real Estate, FMCG, Healthcare and Media. Built strong client relationships to maintain old business and acquire new customers. Organized events and managed various vendors. Implemented BTL campaigns. Show less

Sr. client servicing executive

• Feb 2014 - Nov 2014

Sr. Account Executive

• Jan 2012 - Feb 2014

Account executive

• Jun 2010 - Jan 2012

client servicing executive

• Feb 2010 - Jun 2010