Experience

EssenceMediacom India

• Advertising Services
• 1 - 100 Employee

• General Manager, GroupM

  • Jan 2019 - Present

  Managing a cluster of large accounts across multiple categories for all platforms and ensure resources, business partners, processes are in place to manage existing business/acquire new business. Managing a cluster of large accounts across multiple categories for all platforms and ensure resources, business partners, processes are in place to manage existing business/acquire new business.



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Vice President

  • May 2015 - Jan 2018

  Worked as a member of Management Committee (ManCom) Team to ensure resources, business partners, processes and systems are in place to acquire and manage existing as well as new business Highlights: Added new accounts worth 200 Crs and Managed the media budget of $80 million across all mediums to ensure increase in incremental revenue and achievement of brand objectives Worked as a member of Management Committee (ManCom) Team to ensure resources, business partners, processes and systems are in place to acquire and manage existing as well as new business Highlights: Added new accounts worth 200 Crs and Managed the media budget of $80 million across all mediums to ensure increase in incremental revenue and achievement of brand objectives



Kantar Millward Brown

• Head of Media Practices

  • Dec 2012 - May 2015

  Evaluated the performance by measuring Impact of Media (mediums thereby) on the brand objectives through research and analytics and Served as a member of South Asia Leadership Team Highlights: Increased business by 300% in 2.5 years and successfully handled over 10 key clients including HUL, Google, Facebook, etc. Evaluated the performance by measuring Impact of Media (mediums thereby) on the brand objectives through research and analytics and Served as a member of South Asia Leadership Team Highlights: Increased business by 300% in 2.5 years and successfully handled over 10 key clients including HUL, Google, Facebook, etc.



Omnicom Media Group

• United States
• Advertising Services
• 700 & Above Employee

• General Manager

  • Jul 2009 - Dec 2012

  Spearheaded business plans that resulted in 100% increase in revenue. Created the process of negotiation and media buying for the organisation. Handled the media budget of $35 million across all mediums for planning and buying. Clients : HP, HTC, SnapDeal, Virgin Atlantic, Cleartrip Spearheaded business plans that resulted in 100% increase in revenue. Created the process of negotiation and media buying for the organisation. Handled the media budget of $35 million across all mediums for planning and buying. Clients : HP, HTC, SnapDeal, Virgin Atlantic, Cleartrip



ZenithOptimedia Group I The ROI Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Media Director

  • Nov 2007 - Jul 2009

  Entrusted with the responsibility of lead to build the buying team. Handled major accounts of the Zenith Optimedia (North India), along with sports media for all divisions/branches of the group organization (including Starcom) during IPL and World Cup. Managed media buying portfolio of more than $60 million Clients: Hyundai, HP, Aviva along with transitional accounts Entrusted with the responsibility of lead to build the buying team. Handled major accounts of the Zenith Optimedia (North India), along with sports media for all divisions/branches of the group organization (including Starcom) during IPL and World Cup. Managed media buying portfolio of more than $60 million Clients: Hyundai, HP, Aviva along with transitional accounts



Group M

• Advertising Services
• 1 - 100 Employee

• Investment Group Head

  • Aug 2001 - Nov 2007

  a) Group M , Mediaedge: CIA (MEC) Investment Group Head b) Group M, Maxus/Motivator Business Manager c) Ogilvy Outreach Manager Clients : Sony Ericsson, Honda Motorcycle and Scooters, Xerox, Times Internet, UNICEF, ITC Hotels, JK Tyres, ESPN/Star Sports, Spice telecom, VLCC, HLL, ITC Cigarettes, UNICEF a) Group M , Mediaedge: CIA (MEC) Investment Group Head b) Group M, Maxus/Motivator Business Manager c) Ogilvy Outreach Manager Clients : Sony Ericsson, Honda Motorcycle and Scooters, Xerox, Times Internet, UNICEF, ITC Hotels, JK Tyres, ESPN/Star Sports, Spice telecom, VLCC, HLL, ITC Cigarettes, UNICEF