Ritesh Prasad

Head-Strategic Projects at TheGuruGyan
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Contact Information
us****@****om
(386) 825-5501
Location
IN

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Credentials

  • Excel: Advanced Formulas and Functions
    LinkedIn
    Sep, 2021
    - Oct, 2024
  • SQL: Data Reporting and Analysis
    LinkedIn
    Aug, 2021
    - Oct, 2024
  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Jul, 2021
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google
    Jul, 2021
    - Oct, 2024

Experience

  • TheGuruGyan
    • India
    • E-learning
    • 1 - 100 Employee
    • Head-Strategic Projects
      • Feb 2022 - Present

      TGG is an Education Technology startup, providing comprehensive tests and soft skills to Indian Civil Services aspirants.Recently expanded from being a B2B service provider to now an omnichannel platform-- Responsible for translating data insights to strategic opportunities for inhouse as well as B2B clients: o Achieved scaling total business revenue from Rs.20,00,000 to Rs.35,00,000 monthlyo Achieved online organic traffic growth of 2.5x via SEO optimisation hackso Spearheading data insights to omnichannel campaigns led to improvement of the overall return on advertising spends by 33% month on month-- Acquired five offsite locations and continuing to grow more as offline serves as our acquisition channel, and online would remain our retention channel. Closed external strategic partnerships with libraries & publishers to deliver unique partnership value propositions.

    • Senior Growth Manager
      • Jul 2019 - Feb 2022

      -- Divisional owner for online channel and manage a team of 10 for performance analytics, ensuring business objectives including acquisition, retention, and profitability are constantly met-- Scaled online channel revenue to a daily run rate of ₹500K revenue & ~500 new customers/day.-- Managing a team of 5 to ensure work-streams are aligned to daily targets – including marketing & supply chain.

  • StalkBuyLove
    • India
    • Retail
    • 1 - 100 Employee
    • Growth Manager
      • Feb 2016 - Jun 2019

      Commonly called SBL, was Deutsche origin, Rocket Internet Funded, e-retail fast-fashion business.-- Track hourly/daily/monthly category/trend revenues, inventory sell-through, contribution margins, and conversion ratios & thereby enabling swift decision-making for achieving the P&L targets.-- Analysed and repositioned sales approaches to identify unrealised customer value in underperforming products through research, strategy, and bespoke client marketing to surpass targets, increase revenue and meet KPIs.-- Contributed to channel performance analyses and ensure accurate insights for efficient marketing ROI of 22%.

    • Senior Marketing Analyst
      • Feb 2013 - Feb 2016

      -- Divisional owner for online channel and manage a team of 10 for performance analytics, ensuring business objectives including acquisition, retention, and profitability are constantly met-- Scaled online channel revenue to a daily run rate of ₹500K revenue & ~500 new customers/day.-- Managing a team of 5 to ensure work-streams are aligned to daily targets – including marketing & supply chain

  • MTS Group
    • Transportation, Logistics and Storage
    • Network Engineer
      • Jan 2011 - Nov 2012

      MTS Telecom is the cellular network operator, also offered various telecommunication and digital services. MTS Telecom is the cellular network operator, also offered various telecommunication and digital services.

Education

  • Maharashtra Institute of Technology
    Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering
    2006 - 2010

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