Rita Vasconcelos

Global Retail & Marketing Manager at ArtDidaktik
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Contact Information
us****@****om
(386) 825-5501
Location
Porto, Porto, Portugal, PT
Languages
  • English -
  • Spanish -

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Maria João Rosa

In my previous project I had the opportunity of working with Rita. Rita always leads by example and keeps the entire team motivated! We have collaborated in several projects and I’ve learned a lot from her, as she has an end-to-end knowledge for all the fashion business processes, not only in collections and manufacturing but also in marketing, brand building on offline and online world. She is always committed to impart knowledge to other members of the company also and she understands the bigger picture and client value in every step of the process. Rita is a person with a strong motivation and aims for excellence in all her projects. She is creative, energetic, solution oriented with great communication skills, that can inspire the teams that work with her. It was a great pleasure to work and collaborate with her.

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Credentials

  • Digital Transformation
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Curso Full Digital Marketing
    Goobec Portugal
    Jan, 2020
    - Sep, 2024
  • IHTP Coaching Practitioner - Certificação Internacional em Coaching
    SOLFUT, LDA - I HAVE THE POWER
    May, 2019
    - Sep, 2024
  • Speaker
    atualiza.te - Conferências de Marketing da UA
    Apr, 2016
    - Sep, 2024

Experience

  • ArtDidaktik
    • Spain
    • Media Production
    • 1 - 100 Employee
    • Global Retail & Marketing Manager
      • Jul 2022 - Present

      ArtDidaktik is a cultural disruptor startup that aims to make the world's cultural legacy accessible to all, creating new experiences on cultural contents, that combine education & entertainment, or “edutainment”, designed to make learning a thrilling journey, allowing learners everywhere to live and feel culture like never before. Leading the areas of Retail - business & product strategy globally and locally for exhibition stores in each country - and Marketing - from corporate brand strategy, to marketing and communication plan and local implementation across channels. Show less

  • Fundação de Serralves
    • Portugal
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Head of Business, Development & Communication
      • 2021 - 2022

      Leading the commercial and development areas that encompass all revenues for the foundation - store and bookstore, tickets, events and services, founders and patrons - and also the communication team of Serralves activity and major events. Led a diverse team from design, digital communication, commercial managers, and events planner areas. Leading the commercial and development areas that encompass all revenues for the foundation - store and bookstore, tickets, events and services, founders and patrons - and also the communication team of Serralves activity and major events. Led a diverse team from design, digital communication, commercial managers, and events planner areas.

  • Independent Consultant
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Business, Brand & Marketing Consultant | Board Advisor
      • 2020 - 2021

      Collaboration with Ativo, a kidswear brand, as advisor to the board in the definition and implementation of a business transformation strategy, which enables the company for current and future growth, and also ensures the expansion and increased awareness of the brand. Supporting the management team on a daily basis, following up execution and also very "hands-on" in several areas, the most relevant being the definition of the brand strategy and marketing plan, set up of a new website and CRM, redesign the organizational structure, and several internal business management processes. Show less

  • Sonae S&F
    • United States
    • Retail
    • Head of Woman's Product, Brand ID& Style
      • 2016 - 2019

      Headed women's apparel business unit, one of the most relevant business areas in MO, and a team of 14 from areas of design, merchandising and sourcing. Traveled on a regular basis, to major supplier countries such as China, India and Bangladesh. Implemented a new Brand ID & Style area to redefine the brand’s lifestyle, restoring the partnership with Whitaker International, specialized consultants in segmentation and positioning by lifestyle.

    • Head of Marketing and Visual Merchandising
      • 2012 - 2016

      Led the process of the brand’s rebranding to MO, and the definition and implementation of the Marketing and Visual Merchandising Strategy:• Communication & PR: strategy and budget, promotional plan; ATL & BTL communication campaigns, including the 2012 campaign to celebrate MO joining Continente Loyalty Card program; Brand launch on digital channels; PR special events and actions, brand management in organic stores and international partners; • New store concept development and implementation, overseeing the remodeling and roll out for over 100 stores. Opening of the first, fully remodeled store in 2013, with huge impact on sales. Awarded "Excellence Award - Innovation in Retail" by APED (Portuguese Association of Distribution Companies), in "customer service innovation" category, with the "I Call MO" project, an innovative solution in fitting rooms, which enabled a better customer experience and in store service.• Central and Regional Visual Merchandising strategy definition and implementation• Leading a multidisciplinary team, resulting from the diversity of areas under the scope of marketing• Development of other internal projects, aiming to build a stronger brand and fashion culture within the organization, through relevant events to present the collections each season, team building sessions, internal and external workshops, and even a workplace remodeling project. Show less

    • Kids Merchandising Area Manager
      • 2011 - 2012

      Heading the Merchandising Managers team, in the definition of strategy and range planning for the apparel, underwear, accessories and footwear categories: range width and depth, price architecture, annual sales budget management, purchase planning and control, definition and monitoring of the promotional plan.

  • Zippy Kidstore
    • Portugal
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Product Development Area Manager
      • 2006 - 2011

      Led the Zippy design team, with the goal of creating an aligned range between baby and kidswear. Partnership with Whitaker International in range segmentation by lifestyle; shopping trips to New York, every 6 months, and deep kowledge of the world's largest retailers. Continuous sales growth in the following years, allowed the execution of the ambitious Zippy stores expansion plan, and the opening of the first store in Spain, in 2009. Between January 2009 and January 2011, also led the Visual Merchandising team of ZIPPY stores. Show less

  • Sonae MC
    • Portugal
    • 1 - 100 Employee
    • Category Manager
      • 1998 - 2006

      Apparel category management (Women 1998-2002 and Kids 2002-2006). The improvement on kids range allowed the opening of the first Zippy stand-alone store in 2004. Responsible for annual strategy, budget, and results in terms of established sales, margin and total contribution KPIs. Sourcing of national and international suppliers (regular trips to China and India), range planning, purchasing and promotion plan for Continente, Modalfa and Zippy stores. Apparel category management (Women 1998-2002 and Kids 2002-2006). The improvement on kids range allowed the opening of the first Zippy stand-alone store in 2004. Responsible for annual strategy, budget, and results in terms of established sales, margin and total contribution KPIs. Sourcing of national and international suppliers (regular trips to China and India), range planning, purchasing and promotion plan for Continente, Modalfa and Zippy stores.

  • Nike
    • India
    • Online Audio and Video Media
    • Sales Representative
      • 1996 - 1998

      Responsible for the commercialization of the apparel range for the entire Northern area of the country, managing a portfolio of about 100 clients, drafting of quarterly sales budgets and their implementation throughout each sales´ campaign. Responsible for the commercialization of the apparel range for the entire Northern area of the country, managing a portfolio of about 100 clients, drafting of quarterly sales budgets and their implementation throughout each sales´ campaign.

  • Haagen Dazs
    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Commercial Representative
      • 1995 - 1996

      Brand marketing, commercialization and distribution at the "franchise company" in Portugal. I was part of the startup and installation of the Distribution and Marketing department in Portugal (north area) and for the creation of an initial portfolio of about 50 clients, planning and managing product’s POS merchandising. Brand marketing, commercialization and distribution at the "franchise company" in Portugal. I was part of the startup and installation of the Distribution and Marketing department in Portugal (north area) and for the creation of an initial portfolio of about 50 clients, planning and managing product’s POS merchandising.

  • Allied Domecq Spirits Wine
    • United States
    • Wine & Spirits
    • Brands Development Assistant
      • 1994 - 1995

      First professional experience was abroad, integrating the Marketing Department of the Spirits & Wine Division of Allied Domeq's group. Involved in several projects for the development and launch of new products of brands such as Beefeater Gin, Lamb’s Navy Rum and Burroughs Mixed Doubles. First professional experience was abroad, integrating the Marketing Department of the Spirits & Wine Division of Allied Domeq's group. Involved in several projects for the development and launch of new products of brands such as Beefeater Gin, Lamb’s Navy Rum and Burroughs Mixed Doubles.

Education

  • Porto Business School
    Executive MBA, Master in Business and Administration
    2011 - 2012
  • FEP U. Porto – Economics and Management
    Licenciatura em Gestão de Empresas pela FEP
    1989 - 1994

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