Experience

Rosen Digital Marketing Agency

• United Arab Emirates
• Marketing Services
• 1 - 100 Employee

• Founder

  • Jan 2019 - Present

  We started from delivering work for Big4, legal services firms and business companies. We grew from professional services marketing into work with financial, investment companies, HoReCa, Beauty and Fashion sector. We have delivered marketing projects internationally, for clients from UK, Europe, Russia, UAE and USA and other countries. Our client portfolio counts up to 100 SMEs at the moment. Our projects diverse from marketing strategy development, digital, mix of online and offline campaigns, lead generation solutions, social media, PR and media relations, websites, branding and collaterals development - we did it all. Reach out and let's see how we can upgrade your marketing operations. How we can help: • Developing and executing BD, digital & marketing strategy: from market-entry to growth • Building targeting processes and new clients’ relations management • Developing integrated digital campaigns: website Landing Pages and Google Ads, SM, SEO and other activities • Copywriting content for websites, improving SEO activities: from systematic content creation to technical improvements at website’s backend. Reporting on websites performance, setting analytics • Managing social media, creating strategy, vision and creative concepts • Generating new business leads, through customer relationship development, market researching to meet the targets • Advising companies on suitable and high ROI promotion activities • Planning and executing internal and external events, from 20 to 170 attendees • Performing in-depth research and analysis to identify new customers • Providing market insights, customer feedback and marketing information to ensure growth • Updating the pipeline through use of Salesforce (CRM system) Show less



BDO UAE

• United Arab Emirates
• Accounting
• 100 - 200 Employee

• Head of Marketing

  • May 2016 - Nov 2018

  Creating and maintaining strategy to continuously leverage brand positioning • Managing plans, budgets, targeting and sales activities • Increasing sales and business development opportunities • Setting up internal communication process to build wide visibility among the stakeholders • Conducting marketing research and analyzing latest trends in promotion campaigns to increase the new business opportunities • Creating roadmaps, setting up processes and operating models using the latest available tools • Putting analytical tools to practice and building brand awareness • Delivering various trainings for staff, such as Winning more business, building brand or CRM usage • Conducting events for clients and prospects to boost market awareness • Facilitating Client Satisfaction Surveys and Net Promoter Score reports to improve the quality of service • Conducting client meetings and feedback interviews with Top Clients and Board Members • Initiating Key Account Management and Industry Groups programs • Maintaining relations with agencies and media to boost PR activities • Managing relations and collaboration across BDO network firms in the Middle East and globally to increase referrals rate, global initiatives and joint projects • Adhering to global marketing guidelines and collaborating with the global team • Launching various online campaigns to bring product offering to another level Accomplishments • Initiated and led negotiations to establish Partnerships and working relations with several key companies in UAE. Such as, BDO became an appointed member of the legal panel at ADNOC • Managed and developed Key Account (KAM) plans which resulted in substantial growth of projects delivered to Mubadala and its subsidiaries • Successfully conducted a great number of events which helped to bring the brand awareness to absolutely new level, unlocking a firm’s potential to elevate its presence on the market and showcase strategic growth Show less



PwC Middle East

• United Arab Emirates
• Business Consulting and Services
• 700 & Above Employee

• Marketing Manager

  • Dec 2015 - Apr 2016

  Working closely with Clients & Markets ME Leadership Board and key Sales Executives in driving forward Marketing and Business Development strategy for PwC ME • Supervising Top 50 Priority Accounts Sales Program aimed to increase sales in premium market segment • Maintaining sales plans and targeting strategy • Reporting to the Assurance Sales Executive Committee • Developing Industry Groups to boost sales activities • Working on pitch development center • Coordinating events and media opportunities • Leveraging marketing activities • Developing Middle East specific Thought Leadership • Coordinating Assurance Client Feedback Program • Developing PwC ME Assurance webpage Show less