Rita Romero
Senior Director, Marketing at PlaceIQ- Claim this Profile
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Bio
I've had the pleasure of working with Rita for the past few years in my capacity as a freelance graphic designer. She hired me for a number of projects, and was wonderful to work with. It is always a pleasure to work with clients who care deeply about their work and always present themselves and their company professionally, and Rita consistently took it to the next level. I could always count on her to be prompt, courteous, detailed and friendly, even when we were dealing with high-stress situations due to tight deadlines or last-minute changes. I would work with her again in a heartbeat, and wish her all the best in her professional endeavors!
I've had the pleasure of working with Rita for the past few years in my capacity as a freelance graphic designer. She hired me for a number of projects, and was wonderful to work with. It is always a pleasure to work with clients who care deeply about their work and always present themselves and their company professionally, and Rita consistently took it to the next level. I could always count on her to be prompt, courteous, detailed and friendly, even when we were dealing with high-stress situations due to tight deadlines or last-minute changes. I would work with her again in a heartbeat, and wish her all the best in her professional endeavors!
I've had the pleasure of working with Rita for the past few years in my capacity as a freelance graphic designer. She hired me for a number of projects, and was wonderful to work with. It is always a pleasure to work with clients who care deeply about their work and always present themselves and their company professionally, and Rita consistently took it to the next level. I could always count on her to be prompt, courteous, detailed and friendly, even when we were dealing with high-stress situations due to tight deadlines or last-minute changes. I would work with her again in a heartbeat, and wish her all the best in her professional endeavors!
I've had the pleasure of working with Rita for the past few years in my capacity as a freelance graphic designer. She hired me for a number of projects, and was wonderful to work with. It is always a pleasure to work with clients who care deeply about their work and always present themselves and their company professionally, and Rita consistently took it to the next level. I could always count on her to be prompt, courteous, detailed and friendly, even when we were dealing with high-stress situations due to tight deadlines or last-minute changes. I would work with her again in a heartbeat, and wish her all the best in her professional endeavors!
Experience
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PlaceIQ
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United States
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Advertising Services
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1 - 100 Employee
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Senior Director, Marketing
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Jan 2021 - Present
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Director of Product Marketing
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Apr 2019 - Jan 2021
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Senior Marketing Manager
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Mar 2018 - Apr 2019
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8x8
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Product Solution Marketing Manager
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Oct 2016 - Mar 2018
• Drove awareness, interest, and adoption in key industry verticals through creation and management of go-to-market and brand awareness campaigns• Rallied individual contributors across Product, Marketing, Sales and Services to build messaging, pricing, packages and tactics to gain traction among key personas• Ensured effective and brand-consistent execution of overall positioning to reach target audiences through all customer-facing channels, including web, direct marketing, social media, events• Enabled internal teams to speak to key value props for PR, presentations and thought leadership opportunities
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LivePerson
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United States
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Software Development
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700 & Above Employee
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Marketing Communications Manager
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Oct 2014 - Oct 2016
• Liaised between creative and operational teams to turn strategic business objectives into intelligent, engaging content• Conceived, drafted and delivered high-quality marketing, press and social media materials to support Demand Generation, Events, and Product Marketing teams• Managed global PR efforts around customer success, subject matter expertise, product innovation, strategic partnerships, major industry trends, and brand and executive thought leadership• Redefined the voice and tone of corporate the brand with design team; created global launch plan for US, EMEA, APAC• Identified external editorial opportunities for bylines and coverage, drafted abstracts, managed outreach, prepared content• Created concepts and copy for digital and print advertisements, presentations, speaking engagements
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Questex
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United States
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Information Services
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200 - 300 Employee
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Assistant Marketing Manager
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Aug 2011 - Oct 2014
• Translated event data into campaign strategies, and managed through completion for a global brand of 20+ events• Worked collaboratively with inter-company departments and managed external contractors to align marketing activities that support Questex’s vision and goals• Acted as brand manager of series portfolio, inclusive of a worldwide rebrand, style definition, and upkeep• Managed resources and budgets for all assigned programs with proactive communication on issues and opportunities; effectively cut budget 50% from 2011 – 2013• Crafted original targeted messaging for email, direct mail, print; create effective content for social media, press releases and newsletters • Tracked, analyzed and reported on marketing efforts to management and sales• Researched demographics of target markets and trends• Sourced and managed freelance designers, external vendors, printers, agencies
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Marketing Intern
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May 2010 - Aug 2010
• Developed a marketing portfolio for a start-up Real Estate Investment Company, inclusive of branding, messaging, email, web, partnerships, advertising and aesthetic.• Designed new website; acted as liaison between owner and technician
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Education
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2007 - 2011
Saint John's University
Bachelor of Science (BS), Business Marketing, International Studies
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