Art Director

• Mar 2023 - Present

Creative Strategist Freelance

• Nov 2022 - Mar 2023

Creative Strategist, specialized in: Art Direction UX/UI Design Illustration Branding Marketing Project Management Creative Strategist, specialized in: Art Direction UX/UI Design Illustration Branding Marketing Project Management

Marketing & Creative Director

• May 2020 - Nov 2022

As a Marketing & Creative Director in a B2B Company dedicated to sustainable tableware (+7.000 products), my responsibilities are: - Lead the sustainable marketing strategy of the company. - Create and consolidate the Marketing Department (From 0 to 6 members). - Collaborate with the sales department in developing marketing plans, analyzing results, and identifying opportunities. - Create the Creative and Art Direction for each brand ensuring strategy and coherence, design as well as content. - Design and develop the corporative website and ecommerce platforms (UX/UI). - Build, lead and review work of the creative and digital teams in the production of all web, print and digital campaigns. - Collaborate with product department in the continuous improvement of product through market and trend analysis with decision-making responsability. - Analyze brand tracking, market trends, consumers need and the competitive landscape. - Meet budget standards by forecasting and managing expenses. - Be a member of the Management Committee of the company.

Visiting Lecturer

• Nov 2018 - Nov 2022

Visiting lecturer for "Fashion Communication Specialist" (academic certificate during the Advertising and PR degree) at the University CEU Cardenal Herrera. Content: - Communication trends - Branding strategies - PR strategies Visiting lecturer for "Fashion Communication Specialist" (academic certificate during the Advertising and PR degree) at the University CEU Cardenal Herrera. Content: - Communication trends - Branding strategies - PR strategies

Marketing Coordinator

• May 2018 - May 2020

Brands: Gioseppo Woman, Kids, Man, La Siesta and Hot PotatoesStrategic support to the marketing department through project coordination, management of budget and ROI, as well as supervision of the marketing team (8 members).Marketing and sales:-Elaboration of international trade marketing strategy through market research and competitive analysis. -Evaluation and control of results through sales monitoring.-Analysis of prospective clients, marketing initiatives and operation of sales management tools: catalogues, lookbooks and POS materials.Marketing and communication:-Development and implementation of strategic plan for online and offline marketing. Coordination and supervision of media plan, PR agencies (Spain, Italy, Portugal, France) and analysis of various channels of communication.Marketing and creative services:-Set timelines, priorities and production schedules daily for creative teams.-Analysis of seasonal fashion trends to remain up to date on emerging styles, creation of editorial looks by selecting apparel, shoes and accessories and model castings coordination through talent agencies.

Communication and PR Specialist

• Apr 2017 - May 2018

Brands: Gioseppo Woman, Kids, Man, La Siesta and Hot PotatoesPublic relations:-Daily exchanges with communications agencies (Spain, Portugal, Italy and France) to carry out B2B and B2C projects, followed by corresponding analysis and monitoring of KPIs.-Organisation and oversight of internal and external showrooms. Selection of collection samples according to sales analyses for communication actions.Production of brand events:-Collection presentations, store openings, celebrity events, Gioseppo meetings, press and influencer events.-Creative conception, production and execution of abovementioned events, as well as liaising with suppliers, oversight and execution of communication and sales strategies for each event.Management of international footwear fairs:Micam, FN Platform, Who’s Next, Euroshoes, Gallery Shoes, Pitti Bimbo, Pitti Uomo, Atlanta Shoe Market and Momad Shoes.-Analysis of international fairs, management of attendance and budget control. Development of the creative concept, production oversight and coordination of stand logistics.

Junior Account Officer

• Jul 2014 - Sep 2015

Clients: Loewe, Bourjois, Intropia, Solán de Cabras, Hermes, Jo Malone and Dom Pérignon Strengthening of client relations with the communications agency. Participation in strategic and creative plans. Intervention in pre-, onsite, and post-event production. Creation of clippings, press releases and reports for each client. Clients: Loewe, Bourjois, Intropia, Solán de Cabras, Hermes, Jo Malone and Dom Pérignon Strengthening of client relations with the communications agency. Participation in strategic and creative plans. Intervention in pre-, onsite, and post-event production. Creation of clippings, press releases and reports for each client.