Rita Martins

CRM Lead at Ometria
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK
Languages
  • Spanish Full professional proficiency
  • Portuguese Native or bilingual proficiency
  • French Limited working proficiency
  • English Full professional proficiency

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Credentials

  • Future Ideas Innovation Thesis Competition 2014
    Future Ideas
    Mar, 2014
    - Nov, 2024
  • Google Analytics Platform Principles
    Google
    Mar, 2014
    - Nov, 2024

Experience

  • Ometria
    • United Kingdom
    • Technology, Information and Internet
    • 1 - 100 Employee
    • CRM Lead
      • Feb 2022 - Present

    • Senior CRM Strategist
      • Jan 2021 - Feb 2022

    • Email Marketing Consultant
      • Sep 2017 - Jan 2021

      Helping retailers create marketing experiences their customers will love at every point in their lifecycle.Focus on customer activation and retention - aimed at maximizing customer lifetime value.

    • Marketing & Customer Success Executive
      • Apr 2014 - Aug 2017

      Marketing:- Monthly analysis of digital marketing: lead quality and content/channel performance for acquisition- Content contributions to www.ometria.com/blog- Event operations management: in charge of all event logistics and liaise with partners, speakers and suppliers- Research on email marketing and ecommerce best practiceCustomer Success: - analysis of customer data and ecommerce performance, providing insights and customer support- analysis of email marketing and customer experience on-site for customers Show less

  • St. Pancras Renaissance Hotel
    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Events Operations Associate
      • Nov 2012 - Apr 2014

      Responsibilities: - Team-Leader in banqueting events; - Preparing and setting-up conference rooms, with strong attention to detail - Assisting guests during all event phases, and ensuring maximum satisfaction Responsibilities: - Team-Leader in banqueting events; - Preparing and setting-up conference rooms, with strong attention to detail - Assisting guests during all event phases, and ensuring maximum satisfaction

  • The Ritz-Carlton Hotel Company, L.L.C.
    • United States
    • Hospitality
    • 700 & Above Employee
    • Sales & Marketing Assistant
      • Jan 2012 - Jul 2012

      6-month internship. Responsibilities as Group Sales Assistant for the Iberian Market: - finding the best rates to sell room nights, conference space and catering services in order to maximize revenues (in coordination with Revenue Manager); - organizing the daily workload, coordinating email requests & Outlook agenda; - responding to and chasing leads; preparing contracts - multi-tasking to meet deadlines and constantly changing priorities; - dealing with business partners' requests & key accounts; - organizing site inspections Skills obtained: market analysis & negotiation techniques; using Revenue Management techniques to maximize revenue for rooms, conference space & catering. Show less

Education

  • London Metropolitan University
    Masters (MA) in International Business and Marketing, Distinction
    2012 - 2013
  • Estoril Higher Institute for Hotel & Tourism Studies
    Hotel Management, Hospitality and Tourism Management
    2008 - 2011
  • NHTV internationaal hoger onderwijs Breda
    Hotel Management, University of Hospitality & Facility
    2010 - 2010

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