Rita Hofberg
Director of Marketing at Iris Diagnostics- Claim this Profile
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Bio
Experience
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Director of Marketing
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DPC
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Medical Equipment Manufacturing
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100 - 200 Employee
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Sr. Marketing Manager
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2003 - 2006
Directed worldwide strategic, tactical and product management for the $50M Reproductive Endocrinology business line, representing 27% of the $400M global immunoassay corporate revenue. Developed Corporate Stratetgic "Wellness Diagnostic Initiative" Developed Molecular and Fetal Cell Diagnostic Plan for InVitro Fertilization and Prenatal screening marketing Directed worldwide strategic, tactical and product management for the $50M Reproductive Endocrinology business line, representing 27% of the $400M global immunoassay corporate revenue. Developed Corporate Stratetgic "Wellness Diagnostic Initiative" Developed Molecular and Fetal Cell Diagnostic Plan for InVitro Fertilization and Prenatal screening marketing
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Vice President of Marketing and Sales
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Sep 1999 - Dec 2002
Start up POC instrumentation company. Cordinated pre-launch marketing efforts, investor relations' requirements, product design and launch programs. Company dissolved in 2002 due to lack of funding after 9/11. Start up POC instrumentation company. Cordinated pre-launch marketing efforts, investor relations' requirements, product design and launch programs. Company dissolved in 2002 due to lack of funding after 9/11.
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Vice President Global Product Management
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1996 - 1998
Established Global Department suporting Business Unit Marketing for 5 Divisional business lines. Each group developed new product strategies, business line development, product and technology licensing and sup;ported stratetic to tactical launch program transitions. Managed 28 person worlwide strategic marketing and product management organization. Established centralized global 2nd level Technical Support organizaiton Established Global Department suporting Business Unit Marketing for 5 Divisional business lines. Each group developed new product strategies, business line development, product and technology licensing and sup;ported stratetic to tactical launch program transitions. Managed 28 person worlwide strategic marketing and product management organization. Established centralized global 2nd level Technical Support organizaiton
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Beckman Coulter Diagnostics
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Worldwide Autochemistry Strategic Marketing Manager
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1995 - 1996
Directed strategic planning, product positioning and worldwide launches of $250M Autochemistry business line Developed stratetic initiative for Total Laboratory Automation Directed strategic planning, product positioning and worldwide launches of $250M Autochemistry business line Developed stratetic initiative for Total Laboratory Automation
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Beckman Instruments
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Biotechnology Research
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1 - 100 Employee
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Director of Sales and Marketing, Beckman France
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1992 - 1995
Led team of 25 direct sales and marketing sales professionals, with full responsibility for subsidiary strategic planning, staffing, budgeting, sales margin and leadership of autochemistry and immunodiagnostic product lines.Increased immunodiagnotics revenues by 17%, autochemistry systme placements by 45% and revenues by 35% in a flat market
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Capital Equipment Sales
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1986 - 1992
Achieved Executive Sales and Excel Sales Status each year during this sales time frame
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Education
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Fairleigh Dickinson University
BD, Medical Technology