Rita Alves Filipe
Digital Marketing Manager at Information Planet Portugal- Claim this Profile
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Português Native or bilingual proficiency
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Inglês Professional working proficiency
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Francês Elementary proficiency
Topline Score
Bio
Credentials
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Certificado Google Marketing Digital
GoogleJun, 2020- Nov, 2024 -
Certified Privacy Practitioner
IFE by AbilwaysJun, 2018- Nov, 2024 -
Legislação e Direito do Marketing
IFE by Abilways -
Proteção de Dados
IFE by Abilways
Experience
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Information Planet Portugal
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Portugal
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Education Administration Programs
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1 - 100 Employee
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Digital Marketing Manager
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Jun 2019 - Present
» Planning and execution of all digital marketing, including SEO, Google ads, Facebook ads, Marketing Database, Email marketing, and Social media » Setting up and optimizing Google Adwords and Facebook Campaigns » Managing ongoing improvements of our website, ensuring that it is on-brand, converting leads and up-to-date » Planning, building and improving the social media presence » Measuring and reporting performance of all digital marketing campaigns » Brainstorming new growth strategies » Identifying new business partners and establishing new agreements » Collaboration with internal teams to improve business workflows and lead qualification. » Managing ongoing improvements of our CRM Software Show less
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Cinemundo
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Portugal
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Entertainment
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1 - 100 Employee
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Executivo de marketing digital
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Dec 2018 - Jun 2019
» Planning, building and improving the social media presence of two TV Channels in the Portuguese and Angolan market (Canal Cinemundo and DStv Pipoca) » Copywriting and website management (Wordpress) » Marketing On-Air (Canal Cinemundo and DStv Pipoca) » Promoting on digital platforms the release of movies in the Portuguese theatres: - After (2019) - The Queen’s Corgi (2019) - Ugly Dolls (2019) - Hotel Mumbai (2019) - Extremely Wicked, Shockingly Evil and Vile (2019) Show less
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Abilways - Portugal
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Portugal
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Professional Training and Coaching
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1 - 100 Employee
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Digital Marketeer
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Jun 2017 - Dec 2018
» Marketing manager for Professional Magazines and its Conferences (event organization, media promotion, partnerships, digital presence)» Promoting the executive training catalog and generating leads» Designing and implementing direct email marketing campaigns» SEO, CRM and Social Media Management» Report and Data AnalysisDigital Marketeer na área de formação para executivos, franchising e eventos em setores como a saúde, recursos humanos, franchising, cibersegurança, meios de pagamento, turismo. Responsável pela gestão do portal InfofranchisingE-mail marketing da área de formação para executivosResponsável Marketing de Eventos:- ExpoRH- Expofranchise, Feira Nacional de Franchising- Porto Franchise- Smartpayments Congress- C-Health Congress- Cybersec Congress- Global Contact Center- Porto RH Meeting- Meeting Negócios & Franchising Show less
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Marketing digital
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Feb 2016 - Dec 2018
» Marketing manager for Professional Magazines and its Conferences (event organization, media promotion, partnerships, digital presence) | E-mail Marketing | Website Management (Wordpress) | SEO and Social Media Management | CRM | Report and Data AnalysisDigital Marketeer na área de publicações especializadas e eventos em setores como o retalho, distribuição, logística, saúde, franchising, agronegócios, recursos humanos, veterinária, medicina dentária.- Responsável pela gestão do portal Infofranchising- Responsável Marketing de Eventos:Agro In | C-Health Congress | Cybersec Congress | Conferências Vida Rural | Prémios Vida Rural | Conferências Distribuição Hoje | Masters da Distribuição | Conferência Logística & Transportes Hoje | Prémios Logística & Transportes Hoje | Dentalbizz | Expofranchise, Feira Nacional de Franchising | InRetail Congress | Meeting Negócios & Franchising | Prémios Negócios & Franchising | Porto Franchise | Smartpayments Congress | Vet Summit- Marketing das Revistas:Distribuição Hoje | Enovitis/Oleavitis | Logística & Transportes Hoje | Negócios & Franchising | Vida Rural | Saúde Oral | Veterinária Atual Show less
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Club Med
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France
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Hospitality
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700 & Above Employee
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Marketing
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Aug 2014 - Jan 2016
» Planning and execution the digital marketing strategy: SEO, Social Media Presence and E-mail Marketing » Development of the Club Med Catalogs for the Portuguese market, defining priorities, copywriting and supervising the designer's work » Translations: English/French to Portuguese » Event Organization and Administrative Work » Planning and execution the digital marketing strategy: SEO, Social Media Presence and E-mail Marketing » Development of the Club Med Catalogs for the Portuguese market, defining priorities, copywriting and supervising the designer's work » Translations: English/French to Portuguese » Event Organization and Administrative Work
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Argumento
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Jan 2014 - May 2014
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Bookcase
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Portugal
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Argumento
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Dec 2012 - Nov 2013
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Education
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ISCTE - Instituto Universitário de Lisboa
Pós-Graduação, Ciências dos Dados Aplicada -
Instituto Superior de Ciências do Trabalho e da Empresa
Comunicação, Cultura e Tecnologias de Informação, Ramo de Indústrias Criativas -
Universidade Lusófona de Humanidades e Tecnologias
Cinema, Vídeo e Comunicação Multimédia, Ramo de Realização Cinematográfica e Televisiva