Head of Marketing Communication & PR

• Apr 2023 - Present

Marketing Communication and Advertising

• May 2018 - May 2023

| Development of the Marketing Plan and implementation of brand’s strategy| ATL and Digital campaign planning and management | Internal communication management with European headquarters and third-party service providers| Project Management (CRM and New products launch)| Conduct benchmarking of the competition, brand positioning and strategic information about market and media trends.| Defining and analyzing KPIs| Team leader

PR & Marketing Communication

• May 2017 - May 2018

| Implementation of brand’s strategy| Planning and execution of ATL and Digital Campaigns| Public Relations Activities: translate and adjust Press Kits andPress Releases, interface with media, management of press fleet.

Marketing Coordinator

• Mar 2014 - Apr 2017

- Planning, implementation and evaluation of corporate strategic marketing and communication plans - Managing strategic marketing projects and integrated communication - Developing new and creative promotion concepts - Managing the marketing budget - Analyzing the market and competitors (benchmarking) - Planning, implementation and evaluation of corporate strategic marketing and communication plans - Managing strategic marketing projects and integrated communication - Developing new and creative promotion concepts - Managing the marketing budget - Analyzing the market and competitors (benchmarking)

Congress Manager

• Mar 2011 - Oct 2012

Congress and Event Manager Congress and Event Manager

Marketing Assistant

• Dec 2009 - Mar 2011

- Manage and develop new partnerships - Promote and monitor marketing initiatives - Develop and implement creative proposals - Visit, implement and monitor merchandising in stores and outlets - Implement and execute the marketing strategy in the distribution channel - Manage and develop new partnerships - Promote and monitor marketing initiatives - Develop and implement creative proposals - Visit, implement and monitor merchandising in stores and outlets - Implement and execute the marketing strategy in the distribution channel

Coordenadora das Actividades de Enriquecimento Curricular em Escolas do 1º ciclo

• Oct 2005 - Dec 2008

- Planning and managing activities according to the school’s annual Activities plan - Follow up and monitoring children at social risk and/or with learning disabilities - Teams management - Planning and managing activities according to the school’s annual Activities plan - Follow up and monitoring children at social risk and/or with learning disabilities - Teams management

Internship - Clinical and Educational Psychology

• Sep 2004 - Jul 2005

- Develop and manage social, emotional and cognitive projects; - Follow up and monitoring children at social risk and/or with learning disabilities - Develop and manage social, emotional and cognitive projects; - Follow up and monitoring children at social risk and/or with learning disabilities