Experience

National Steel & Agro Industries Ltd

• India
• Mining
• 100 - 200 Employee

• Head - Marketing & Communication (A G M)

  • Sep 2010 - Present

  NSAIL- One of the pioneer manufacturer and exporter of flat steel (Galvanized, colour coated & aluminum – zinc alloy coated coils and Profile sheets) for roofing & cladding solutions » Design and implement comprehensive marketing strategies to create awareness of the company's business activities, brand & all products (steel & agro) » Planning/ organising / implementing overall 360- degree marketing communication strategies that leveraged opportunities of growth in brand equity and revenue. » Media - planning, buying, budgeting & controlling to execute all kinds of advertising & promotional activities and oversee progress & result of the same for PAN India markets (specially rural & urban mkts of - MP, Guj, Raj, UP, NCR) » Competition tracking and market research (dealer and consumer behaviour) to device strategy for the key markets / growth markets » Ideating, conceptualizing, designing & developing all kinds of marketing content for communications (vernacular), collaterals, brochures, flyers, etc. » Retain dealers & retailers by motivating them (cult marketing) through free merchandise, promotional schemes, customized gifts & help to augment top line » Coordination with media agencies, vendor management, team administration » Liaison with govt. departments for special domestic projects (Mining, Power) » Developed marketing plan, strategies & presentations for pursued African mkt. EPC projects Show less



ENIL (TOI Group)

• Jabalpur

• Station Director, Radio Mirchi

  • Jan 2004 - Sep 2010

  Radio Mirchi, pioneer, market leader and first pvt FM radio station of India » Lead & administer, various function of the radio station - sales, programming, technical support, finance and review the team as per assigned KPIs » Sustained market share & profitability growth, increased sales value & volume targets, maintained data, branch MIS » Monitoring & fostering sales revenue through on air & on ground events » Developed different categories business with many unturned /new clients, drop out clients & retained old clients » Communicating the brand value, image and vision to the internal team & listeners » Assessing the market, competition trends & innovating strategies accordingly to augment sales, listenership and maintain leadership by delivering better ROI » Successfully executed ground events & marketing tie ups » Hiring & training new employees as per organization requirement Show less



TATA INFOMEDIA LTD

• Territory Manager

  • Oct 2000 - Dec 2003

  A printing & publication organization of commercial, industrial, export directories, Special interest magazines, children's books, corporate diaries & other articles Tata Press Yellow Pages (Commercial & Industrial Directory) Exporter Pages (Exporter's Directory) S.I.P.D. (Special Interest Publication Division) Bright Sparks (Children's Books) Touch Stone - Includes Corporate Leather Gift Articles. » Distinguished executive to develop the new branch / SBU & established it as a market leader » Drove business and ensured sustained growth, focused on achieving / surpassing sales targets » Expanded business reach, generate relevant data and created new sales & leads opportunities » Developed roadmap for organization's growth, team effectiveness, tracked and addressed sales performances » Handled distribution channels and implemented new product launches with them »Act as an advertising consultant, mentor, artwork designer for better client servicing Show less



Jagat Alloys

• Managment Trainee

  • Jan 1999 - Aug 2000