Head of Performance Marketing

• Aug 2022 - Present

Digital Marketing Manager

• Jun 2021 - Sep 2022

- Growth Strategy, Marketing Plan and Monthly / Quarterly Sales Planning.- Work closely with product team, UI/UX & Tech to improve website conversion rate.- Plan & manage team's monthly marketing budget of more than Rs.60 Lakhs for Paid Advertising & setting marketing goals, with a minimum ROAS (Return on Ad Spend) of 3.5.

Digital Marketing Executive

• Jul 2019 - May 2021

- Conceptualize & execute digital acquisition strategies, using Social Media Marketing with a focus on target ROI.- Continuously analyze & improve Landing Pages & Marketing Funnels to optimize acquisition cost & increasing conversion rates.- Establish metrics, reporting, processes, and benchmarks to measure performance, ROI and gather insights.- End to end ownership of digital marketing efforts, scaling business, optimizing marketing costs, user engagement, strategy & retention.- Personally handled more than 25 Lakhs of monthly marketing spend & achieved target RoAS & RoI in every Sale Campaign. Show less

Founder & CEO

• Mar 2018 - Apr 2019

Assistant Store Manager

• Jun 2017 - Sep 2018

Cash Management. Petty Cash Management. Customer dealing and handling. Order Processing. Vendor Management. Attendance Maintenance of Employees. Procurement Management. General Repair and Maintenance of store. Various MIS Reports Maintenance. Maintain a filing system for data on customers and external partners. Order Store stationery and supplies. Answer and redirect phone calls. Monitoring Housekeeping services ensure that floor areas: spot clean all marks, stains. Ensure floors/ corners are sprayed for mosquitoes weekly, safe & eco friendly use of all pesticides. Shelves and racks are properly stocked and products do not fall off the shelves. Wrist watches and clocks are kept at the right place to attract the customers into the store and rotated frequently. The merchandise should be according to the season as well as the latest trends. The store is well lit, ventilated and offers a positive ambience to the customers. The signage displaying the name and logo of the store is installed at the right place and viewable to all. Show less

Operations Administrator

• Mar 2016 - May 2017

• Maintain Daily Production Report. • Maintain Monthly Production Report. • Maintain MKC-BDD Report. • Discuss issue with Production Manager and resolve them. • Handling Office Administration. • Handling Petty cash payments. • Disbursement of conveyance to staff. • Disbursement of advance salary to staff. • Reconciliation of Imprest a/c. • Maintaining office stationery. • Cab booking. • Courier management. • General maintenance of office equipment. • Operating Computer and Internet, receiving and replying emails. Show less