Rinky Singh

AVP - Marketing Communications at Sunstone
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Contact Information
us****@****om
(386) 825-5501
Location
Gurgaon, Haryana, India, IN

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5.0

/5.0
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Abhishek D.

It was a pleasure of working with Rinky for 2 years at Snapdeal.com. During this time, we worked together on multiple projects related to facilities business development and content. Rinky is a person with a strong ownership and driving for results all the time. She sees and can address everything from the big picture to the details. Rinky is creative, energetic, solutions oriented and highly motivated with great communication skills. She is an asset to any company that she’s with.

Nikhil Bhosale

Rinky is one of the most committed, dependable, diligent and focused people I have worked with. She is a good team player as well as effective team leader who is extremely professional and result oriented in terms of her work approach and takes the most challenging of assignments in her stride. She has good analytical skills and organisational capabilities.

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Experience

    • India
    • Higher Education
    • 500 - 600 Employee
    • AVP - Marketing Communications
      • Feb 2021 - Present

    • India
    • Market Research
    • 100 - 200 Employee
    • AVP Marketing
      • Oct 2018 - Mar 2020

    • Sr. Manager - Marketing
      • Jul 2015 - Oct 2018

      * Planning, development, implementation and measuring success of marketing strategies, marketing communications and public relations activities, both external and internal.* Leads projects as assigned, such as cause-related marketing and special events.* Develop short- and long-term plans and budgets for the marketing/communications/User engagement and its activities, monitor progress, assure adherence andevaluate performance.* Help make sure that the Organization’s philosophy, mission and vision are pertinent andpracticed throughout the organization.* Develop and coordinate means to seek regular input from the Organization’s keyconstituencies regarding the quality of programs and services and the Organization’srelevance.* Help formulate and administer policies to ensure the integrity of the Organization.* Design, support and oversee cross-functional teams throughout the Organization.* Recruit, train, appraise, supervise, support, develop, promote and guide qualifiedpersonnel

    • India
    • Software Development
    • 700 & Above Employee
    • Manager - Email Marketing
      • Apr 2013 - Jun 2015

       Email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization Champion continuous advancement of our email features and capabilities including targeting, personalization, template development in collaboration with multiple stakeholders: category managers, other channel marketing manager, development teams, and designers Segmenting contact lists and personalizing emails based on recipients' interests and needs (member engagement, purchase history, site activity, etc.)Optimizing email for mobile devices Work closely with various teams, SEO, Advertising, Marketing, Copy, and Graphics, to optimize conversions with relevant and targeted content and landing pages. Maintain relationships and deliverability with current ESP Develop and maintain the email marketing calendar to ensure that all plans are in conjunction with creative and marketing plans and deadlinesCreating guidelines and documentation on all major processes related to email marketing Keeping up to date with best practices, legal requirements, and ethical standards in the email marketing industry

    • Manager - Deal Processing
      • Jan 2013 - Apr 2013

    • Zonal Coordinator - South_West
      • Apr 2011 - Dec 2012

    • Content Quality Auditor
      • Dec 2009 - Mar 2011

    • India
    • Technology, Information and Internet
    • 700 & Above Employee
    • Web Content Writer
      • Jan 2008 - Nov 2009

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