Lead Marketing Officer

• Sep 2019 - Dec 2021

Ormax Consulting is India's leading Thinking & Growth Strategy Partner based in Mumbai. India. In the business for close to 35 years and working successfully across categories like FMCG, Healthcare, Retail, Online Tech. Service Platforms and so on, Ormax has carved a niche for itself as a 'Thinking Partner' for a range of brands and companies. My role focuses on meeting with companies, brands and products facing critical business challenges and providing intelligence, strategic… Show more Ormax Consulting is India's leading Thinking & Growth Strategy Partner based in Mumbai. India. In the business for close to 35 years and working successfully across categories like FMCG, Healthcare, Retail, Online Tech. Service Platforms and so on, Ormax has carved a niche for itself as a 'Thinking Partner' for a range of brands and companies. My role focuses on meeting with companies, brands and products facing critical business challenges and providing intelligence, strategic, consumer-centric solutions. Show less Ormax Consulting is India's leading Thinking & Growth Strategy Partner based in Mumbai. India. In the business for close to 35 years and working successfully across categories like FMCG, Healthcare, Retail, Online Tech. Service Platforms and so on, Ormax has carved a niche for itself as a 'Thinking Partner' for a range of brands and companies. My role focuses on meeting with companies, brands and products facing critical business challenges and providing intelligence, strategic… Show more Ormax Consulting is India's leading Thinking & Growth Strategy Partner based in Mumbai. India. In the business for close to 35 years and working successfully across categories like FMCG, Healthcare, Retail, Online Tech. Service Platforms and so on, Ormax has carved a niche for itself as a 'Thinking Partner' for a range of brands and companies. My role focuses on meeting with companies, brands and products facing critical business challenges and providing intelligence, strategic, consumer-centric solutions. Show less

Communications Consultant

• Aug 2017 - Aug 2019

Senior Manager

• Sep 2014 - Apr 2017

At ACG Worldwide, I handled the marketing and communications for all Group Companies in adherence to the vision and expectation of the entire Group. Along with a team of efficient managers located in India and globally, planned and launched various online and offline campaigns, created marketing collateral to be used across platforms, ensured that companies and brands reach their target markets most successfully and efficiently. At ACG Worldwide, I handled the marketing and communications for all Group Companies in adherence to the vision and expectation of the entire Group. Along with a team of efficient managers located in India and globally, planned and launched various online and offline campaigns, created marketing collateral to be used across platforms, ensured that companies and brands reach their target markets most successfully and efficiently.

General Manager

• May 2012 - Aug 2014

At Ess Dee Aluminium, I handled Sales & Marketing pan-India for their major products used in Pharma and Food Packaging with key customers as well as regional, local companies. My work also included creating marketing collateral for a global business development with key multi-national customers, investor relations and PR. Training and coordinating with a team of managers as well as meeting client expectations were an integral part of my role. At Ess Dee Aluminium, I handled Sales & Marketing pan-India for their major products used in Pharma and Food Packaging with key customers as well as regional, local companies. My work also included creating marketing collateral for a global business development with key multi-national customers, investor relations and PR. Training and coordinating with a team of managers as well as meeting client expectations were an integral part of my role.

Managing Partner

• Nov 2004 - Apr 2012

Spero Media Concepts is an integrated marketing communications company which I helped set-up. My role was an integral one wherein my responsibilities included business development, creating brand and product strategy, successful execution in keeping with the expectations of clients, planning and partnering with alliances to execute product or brand engagement initiatives, rural marketing and content creation. I was responsible for creating a hots of content to be used across platforms - online… Show more Spero Media Concepts is an integrated marketing communications company which I helped set-up. My role was an integral one wherein my responsibilities included business development, creating brand and product strategy, successful execution in keeping with the expectations of clients, planning and partnering with alliances to execute product or brand engagement initiatives, rural marketing and content creation. I was responsible for creating a hots of content to be used across platforms - online and offline. I also single handedly managed and executed several copy writing and content related projects as per client requirements including audio visual films, media trainings, content audits and communication planning and strategies, research and execution of niche events. Show less Spero Media Concepts is an integrated marketing communications company which I helped set-up. My role was an integral one wherein my responsibilities included business development, creating brand and product strategy, successful execution in keeping with the expectations of clients, planning and partnering with alliances to execute product or brand engagement initiatives, rural marketing and content creation. I was responsible for creating a hots of content to be used across platforms - online… Show more Spero Media Concepts is an integrated marketing communications company which I helped set-up. My role was an integral one wherein my responsibilities included business development, creating brand and product strategy, successful execution in keeping with the expectations of clients, planning and partnering with alliances to execute product or brand engagement initiatives, rural marketing and content creation. I was responsible for creating a hots of content to be used across platforms - online and offline. I also single handedly managed and executed several copy writing and content related projects as per client requirements including audio visual films, media trainings, content audits and communication planning and strategies, research and execution of niche events. Show less

Senior Consultant

• Apr 2003 - Oct 2004

At Hanmer & Partners, I worked with a slew of brands in the lifestyle and business vertical to promote their communication objectives through Media & Public Relations. A major part of my role was managing and servicing clients, understanding their needs and developing innovative plans, media relations with beat journalists and publications, writing white papers and reports, participating in business development presentations etc. At Hanmer & Partners, I worked with a slew of brands in the lifestyle and business vertical to promote their communication objectives through Media & Public Relations. A major part of my role was managing and servicing clients, understanding their needs and developing innovative plans, media relations with beat journalists and publications, writing white papers and reports, participating in business development presentations etc.

Consultant

• Nov 2002 - Mar 2003

Although a brief stint, my experience with Clea allowed me to understand and learn more about Public Relations with regards to media relations and communications. My role required me to handle and nurture a range of lifestyle clients as well as participate in key projects that the company took up as assignments. The highlight of my experience there was launching films for Applause Entertainment that included Grasim Mr India and the hit movie, Anita & Me. Although a brief stint, my experience with Clea allowed me to understand and learn more about Public Relations with regards to media relations and communications. My role required me to handle and nurture a range of lifestyle clients as well as participate in key projects that the company took up as assignments. The highlight of my experience there was launching films for Applause Entertainment that included Grasim Mr India and the hit movie, Anita & Me.

PR Trainee, PR Executive

• Jun 2001 - Oct 2002

At the JW, my role including establishing the 'JW' brand in India as well as ensure that the hotel received publicity for all the offerings it showcased - from theme based restaurants to the ward-winning Spa & Club Marriott memberships, nightclub to ensuring global communication for Marriott Rewards. Introducing the hotel to food writers, lifestyle magazines and publications, photographers for opportunities. At the JW, my role including establishing the 'JW' brand in India as well as ensure that the hotel received publicity for all the offerings it showcased - from theme based restaurants to the ward-winning Spa & Club Marriott memberships, nightclub to ensuring global communication for Marriott Rewards. Introducing the hotel to food writers, lifestyle magazines and publications, photographers for opportunities.