Experience

Bluebell Korea

• South Korea
• Retail
• 1 - 100 Employee

• Marketing Specialist

  • Mar 2020 - Present

  1. Digital Marketing Lead to strengthen digital engagement competency via strategic planning and execution · Use local insights and online audits to clearly define Path to Purchase · Utilize the brand experience calendar for the market in line with local marketing · Use the purchase funnel to develop one coordinated shopper plan, across search, social and other marketing elements · Provide brand guidelines and strategy to follow so the content stay true to the image and voice. (Liaise with retailers' strategy and brand guidelines. Implement promotions under those guidelines.) · Prepare monthly reporting including plan, execution, and analysis of the performance · Ensure on data collection, monthly review from agency partners, and performance analysis · Collaborate with a digital marketing agency to plan and execute eCommerce marketing activities for planning and execution --Influencer and contents: Enhance online content capability through effective management in user generated contents planning and execution · SEO: Enhance search capability considering effectiveness and efficiency · Digital advertisement: Design & execute the online shopper marketing to maximize conversion Management of eCommerce digital assets, content, and campaigns · Collaborate cross-functionally with brands' commercial and design team · Lead eCommerce digital asset and creative content production · Identify content Product Detailed Page (PDP) content gaps to be developed by the regional team of APAC 2. Market trend update - Issue the news about the luxury market related to China to all employees biweekly basis. - Issue China's digital marketing trend semi-annually. Show less



CLIO Cosmetics USA

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing Specialist(Daeri)

  • Apr 2018 - May 2019

  listed on KOSDAQ market, possessing 5 brands including make-up and skin-care. received a $50 million investment from L Capital Asia, a private fund affiliated with LVMH Group. [Main Task] Managed 15 duty free branches in Korea (Lotte, Shilla, Shinsegae, and Hyundai etc.) and abroad (DFS in HK and Palau, etc.) and on-line malls. 1) Marketing and promotion • Operated digital marketing targeting on Chinese social media such as Xiaohongshu and Weibo. • Planned monthly marketing promotion and season sales activities of each shop • Reported and analyzed the result of promotions and activities for responsible doors. • Worked with retailers on the execution of promotion activities • Monitored and collected information about marketing opportunities • Planned and worked with marketing team for advertising 2) Sales and inventory management • Set monthly sales target and marketing operating plan • Drew up incentive plan for leading and motivating BAs to increase retail sales • Reviewed sales performance regularly for responsible doors • Analyzed retail sell-thru versus current inventory to understand inventory level • Monitored shipments and backorders to ensure sufficient inventory 3) Counter management • Ensured overall counter displays are adhere to brand guideline regularly • Applied changes as the brand’s campaign products. (Wide visual, Display) • Determined items and quantity for GWP/ testers 4) BA supervision • Managed HR-related issues of BA – recruiting, salary decision, and performance evaluation • Ensured BAs upheld grooming standards of the brand • Worked with Education manager to enhance product knowledge and sales skills of BAs • Computed monthly commission, allowances, and incentives of BAs and prepare necessary paperwork to be handed to HR and Finance • Conducted on-counter orientation and elementary product training for new BAs to enable them to perform their job until formal training is organized by the education managers Show less



Dawool, GKB&CD corp

• 대한민국 서울

• Account Executive , Marketing Team Lead

  • Aug 2013 - Jul 2018

  China Marketing -Collaborated with Korean cosmetic companies to increase brand awareness among Chinese customers. -Managed to introduce Korean beauty products via TV programs such as iQiyi and Tudou. -Executed viral marketing projects via China's major social media such as Weibo. -Dealt to launch beauty products to major cross-border e-commerce channels in China. Main Clients: More than 100 Korean cosmetic companies including LG H&H, Nature Republic, Tony Moly, The Saem, etc. Accomplishments: 1)Sold 100 million aloe creams 2)Sold 31 million USD worth of horse oil creams 3)introduced as success cases by Korea's major broadcasting company(KBS) Show less



Cheil PengTai

• China
• Marketing and Advertising
• 100 - 200 Employee

• Intern

  • Mar 2013 - Jun 2013

  - Global marketing planning team - estrablished marketing strategies and analyzing data. - participated in practical practice such as interpretation and translation of in-house meetings, research, and planning. - participated in planning digital marketing projects for overseas companies including SKINFOOD, Shilla Duty Free, Korea Tourism Organization, and Binggrae's Banana flavored milk. - Global marketing planning team - estrablished marketing strategies and analyzing data. - participated in practical practice such as interpretation and translation of in-house meetings, research, and planning. - participated in planning digital marketing projects for overseas companies including SKINFOOD, Shilla Duty Free, Korea Tourism Organization, and Binggrae's Banana flavored milk.



Freelance translator/interpreter

• Translation and Localization
• 700 & Above Employee

• Freelance Translator

  • Sep 2009 - Jun 2013

  worked as a freelance interpreter and translator worked as a freelance interpreter and translator