Experience

Tink Tank Studio

• United States
• Design Services
• 1 - 100 Employee

• Co-Founder and Executive Creative Director

  • Jan 2010 - Present

  We provide BRANDING: Full-service brand strategy and design. We begin with a brand audit, where we huddle with your team to identify your brand goals. We'll design a complex brand system that's touches on all your company needs to deliver a seemless brand experience for your customer. BRAND MENTORING: A guided program to insource Brand Management. We'll transform your team members into branding know-it-alls.



De La Salle-College of Saint Benilde

• Philippines
• Higher Education
• 700 & Above Employee

• Start-up Mentor and Educator

  • Sep 2010 - Jan 2017

  Manila, Philippines Consultant for developing the pilot program for the Hub of Innovation for Inclusion (HIFI) and the Benilde Prize Incubation and Accelerator Program. Mentor for participants in the Benilde Prize for Design Excellence competition. Consultant for the Career Placement Center on redesigning the Practicum Preparation program. Taught senior level courses on graphic design history, methods, and sustainable design practices.



PortfolioMNL

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Co-Founder and CEO

  • Jan 2010 - Aug 2016

  Manila, Philippines Online career networking platform for Creative Professionals to self-promote (via portfolios) in industry categories such as advertising, fashion, product design, web and app development, game design and film. User content (portfolios of fresh grads) from our university partners around the nation is fed into our centralized platform for a streamlined recruitment process. Recruiters: Affinity Express, Awesome Lab, BBDO Guerrero, Boomzap, Digitank Studios, Gulliver, HR Network PH, Rappler, RR… Show more Online career networking platform for Creative Professionals to self-promote (via portfolios) in industry categories such as advertising, fashion, product design, web and app development, game design and film. User content (portfolios of fresh grads) from our university partners around the nation is fed into our centralized platform for a streamlined recruitment process. Recruiters: Affinity Express, Awesome Lab, BBDO Guerrero, Boomzap, Digitank Studios, Gulliver, HR Network PH, Rappler, RR Donelly, Remote Staff, Team Manila, Virtual Worker, World Hub Services, Wunderman Responsibilities: Conceptualization of tech product, UX and front end design, manage programming team, develop and maintain investor relations, built a nationwide school network, marketing and social media strategies, build sales team, nationwide campus tour and start-up talks. Show less



Self-employed

• Real Estate
• 1 - 100 Employee

• Brand Consultant

  • Oct 2005 - Dec 2009

  New York and Seattle Worked with top management to strategize and implement the restructuring of brands and/or the launch of new campaigns. Clients: CBS TV Network, Macy’s, Nordstrom, Eddie Bauer, Al Gore’s RePower America, Hillary Clinton Presidential Campaign 2008


Nordstrom
• United States
• Retail
• 700 & Above Employee
• Freelance Creative Director

  • 2008 - 2008


Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Vice President Creative Director

  • Nov 2000 - Apr 2005

  New York and Seattle Managed newly-acquired boutique ad agencies, in New York and Seattle. Integrated and managed all new teams within the Edelman group. Clients: Adidas, Columbia University, Fred Hutchinson Cancer Research Center, Getty Images, Gore-tex, Intel, Microsoft XBox and Games for Windows, Ted Baker, Starbucks, Washington Mutual Bank



The Donna Karan Company, LLC.

• Retail Apparel and Fashion
• 400 - 500 Employee

• Creative Director of Licensees

  • Mar 2000 - Oct 2000

  New York Managed over 30 product licensees to ensure their creative output met the demands of the Donna Karan brand. Developed and oversaw the CITY DKNY brand launch.



Lane Bryant

• United States
• Retail
• 700 & Above Employee

• Creative Director

  • Jan 1997 - Feb 2000

  Columbus, Ohio Area Supervised the creative team and consulting agencies to launch new and rebrand existing fashion lines: Venezia Jeans and Intimate Apparel brands. Channels: advertising (print and tv), website, in-store marketing, fashion shows and pop up stores.



Self-Employed

• Real Estate
• 1 - 100 Employee

• Freelance Graphic Designer

  • May 1994 - Dec 1996

  New York Agencies: Arnell Group, Desgrippes Gobe, Saatchi & Saaatchi, Young and Rubicam Clients: American Express, American Stock Exchange, Casio, JBL, Liz Claiborne, Samsung, Ungaro, Victoria’s Secret, Wonderbra Projects: Credit card, logos, brochure, catalogs, packaging, hangtags, banners, store signage, store directories, direct mail, watch faces



Bloomingdale's

• United States
• Retail
• 700 & Above Employee

• Graphic Designer

  • Aug 1992 - Apr 1994

  New York Designed identity packages for store brands: East Island, Young East Sider. Projects: Logos, packaging, hangtags, banners, store signage, store directories, direct mail.