Experience

AFKAR Creative Communications

• Syrian Arab Republic
• Advertising Services
• 1 - 100 Employee

• General Manager

  • Jun 2016 - Present

  Afkar is a full in house advertising agency with a digital heart, one of the leading agencies in Damascus, Syria. I have started working with Afkar as an Executive Manager, it is one of my greatest experiences to Manage a start-up Advertising Business during the Syrian crises and succeed. Afkar is a full in house advertising agency with a digital heart, one of the leading agencies in Damascus, Syria. I have started working with Afkar as an Executive Manager, it is one of my greatest experiences to Manage a start-up Advertising Business during the Syrian crises and succeed.



Joud Company

• Syrian Arab Republic
• Food and Beverage Services
• 100 - 200 Employee

• Brand Manager

  • Jun 2015 - May 2016



Bel

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Brand Manager

  • Feb 2009 - May 2015

  - Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.- Participates in brand strategy discussions and in setting a bulls-eye consumer target.- Analyzes historical new product launches, and reports on vitality rates. - - Drives consumer understanding and insights that defines our prime prospects’ needs, attitudes and values - Analyzes market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items.- Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance- Works with channel marketing and sales to identify programming to generate incremental sales and/or profitability.- Develops growth targets, business objectives and brand strategies for the brand that aligns with global business plan.- Leads global brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review. Also participates in and contributes to annual brand operating plan reviews.

• Junior Brand Manager

  • May 2008 - Feb 2009

  My responsibilities included, but were not limited to the following:- Market analysis- Promotions- MEMRB Retail Audit ,Retail tracking and Marketing research - Briefings- Media Planning- Event management—expert level



Syrian Allied Medical Group

• MArketing and sales responsible

  • Mar 2007 - Apr 2008

  Employed as a team member in for Marketing and Sales of Medical equipment—specifically for Neurosurgery. Promoted after six months to be in-charge team leader. My duties involved promotional visits to doctors and hospitals, sales presentations, even partaking in numerous surgeries as an observer. Employed as a team member in for Marketing and Sales of Medical equipment—specifically for Neurosurgery. Promoted after six months to be in-charge team leader. My duties involved promotional visits to doctors and hospitals, sales presentations, even partaking in numerous surgeries as an observer.



FSI ( Fadi Sawaya International)

• Marketing and training Responsible

  • Jan 2005 - Feb 2007

  FSI is the leading Beauty care products provider in Lebanon and the Middle East, providing the market with the best in premium beauty products. I was the First Educator in Syria for Nail System International (NSI) USA; responsible for the marketing of the product, by means of promotional activities, as well as educational/promotional training to end users—beauty parlors, hair and nail technicians and salons. FSI is the leading Beauty care products provider in Lebanon and the Middle East, providing the market with the best in premium beauty products. I was the First Educator in Syria for Nail System International (NSI) USA; responsible for the marketing of the product, by means of promotional activities, as well as educational/promotional training to end users—beauty parlors, hair and nail technicians and salons.



Samino Jewelry,

• Assistant General Manager

  • 2004 - 2005

  I was employed with Samino Jewelry as an Assistant General Manager, with the following duties:o Day-to-day operation of the businesso Participate in business planning and strategyo Overseeing all issues concerning HR, administration, as well as saleso Reporting to the board of owners on achievement of business objectives, as well as development plans I was employed with Samino Jewelry as an Assistant General Manager, with the following duties:o Day-to-day operation of the businesso Participate in business planning and strategyo Overseeing all issues concerning HR, administration, as well as saleso Reporting to the board of owners on achievement of business objectives, as well as development plans



Zara Beauty Center,

• Netherlands
• Individual and Family Services

• General Product Manager

  • 2003 - 2004

  I was employed with Zara Beauty Center, a family business, as General Product Manager; with a comprehensive responsibility for the products under my portfolio. This ran from order placement, to import/clearance procedures, to client service, and product placement and display. I was employed with Zara Beauty Center, a family business, as General Product Manager; with a comprehensive responsibility for the products under my portfolio. This ran from order placement, to import/clearance procedures, to client service, and product placement and display.



American Language Center (ALC)

• Morocco
• Language Schools
• 1 - 100 Employee

• Administrative assistant

  • 2002 - 2003

  I was employed at the ALC in the capacity of an Administrative assistant, with a wide range of responsibility—from student affairs, to registration, to liaising with the center’s teachers and coordinating their schedules. I was also in charge of simple accounting—petty cash, registration fees and other sundry expenses. I was employed at the ALC in the capacity of an Administrative assistant, with a wide range of responsibility—from student affairs, to registration, to liaising with the center’s teachers and coordinating their schedules. I was also in charge of simple accounting—petty cash, registration fees and other sundry expenses.



Al-Shark Hospital

• operator

  • 2001 - 2002

  This was my first employment, and I first joined this establishment in the capacity of Mammography and Osteoporosis technician. I had the responsibility of dealing with complex medical equipment, and to assist patients of all ages and social classes to make this experience as trouble-free as possible.I later acquired additional administrative responsibilities—namely reception desk clerk, then Junior Accountant; handling both front and back-end duties. This was my first employment, and I first joined this establishment in the capacity of Mammography and Osteoporosis technician. I had the responsibility of dealing with complex medical equipment, and to assist patients of all ages and social classes to make this experience as trouble-free as possible.I later acquired additional administrative responsibilities—namely reception desk clerk, then Junior Accountant; handling both front and back-end duties.