Experience

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• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Communications Associate

  • May 2022 - Present

  Graphic Design, Copywriting, Video Production, Influencer Managing Clients include: Atari, MiHoyo, Deep Silver, Santander, Survios, MGM• Liased between Social and Creative teams for gaming marketing agency • Designed and wrote content for accounts up to 500K followers • Produced and edited short-form video content for up to 3M viewers • Sourced and cast talent for Agency-level campaigns worldwide • Negotiated and managed influencer contracts for $MM activations • Liased… Show more Graphic Design, Copywriting, Video Production, Influencer Managing Clients include: Atari, MiHoyo, Deep Silver, Santander, Survios, MGM• Liased between Social and Creative teams for gaming marketing agency • Designed and wrote content for accounts up to 500K followers • Produced and edited short-form video content for up to 3M viewers • Sourced and cast talent for Agency-level campaigns worldwide • Negotiated and managed influencer contracts for $MM activations • Liased between teams for gaming and tech marketing agency • Successfully pitched to 20% of new clients, increasing profits by 30% • Wrote and edited 500+ pieces of copy monthly for multiple brands • Monitored performance of social campaigns and reported monthly • Effectively bridged communication between Social & Creative teams Show less Graphic Design, Copywriting, Video Production, Influencer Managing Clients include: Atari, MiHoyo, Deep Silver, Santander, Survios, MGM• Liased between Social and Creative teams for gaming marketing agency • Designed and wrote content for accounts up to 500K followers • Produced and edited short-form video content for up to 3M viewers • Sourced and cast talent for Agency-level campaigns worldwide • Negotiated and managed influencer contracts for $MM activations • Liased… Show more Graphic Design, Copywriting, Video Production, Influencer Managing Clients include: Atari, MiHoyo, Deep Silver, Santander, Survios, MGM• Liased between Social and Creative teams for gaming marketing agency • Designed and wrote content for accounts up to 500K followers • Produced and edited short-form video content for up to 3M viewers • Sourced and cast talent for Agency-level campaigns worldwide • Negotiated and managed influencer contracts for $MM activations • Liased between teams for gaming and tech marketing agency • Successfully pitched to 20% of new clients, increasing profits by 30% • Wrote and edited 500+ pieces of copy monthly for multiple brands • Monitored performance of social campaigns and reported monthly • Effectively bridged communication between Social & Creative teams Show less



Arda Wigs

• United States
• 1 - 100 Employee

• Content Lead, Communications

  • May 2019 - Jun 2021

  https://arda-wigs.com/ •Built effective storytelling campaigns for media-driven niche brand •Managed social accounts for total of 320K followers •Designed 40+ graphics monthly for print, and digital marketing collateral •Collaborated cross-functionally with Influencers and Ambassadors tocreate authentic narrative campaigns •Owned the voice of Arda through social accounts totaling 320K followers •Strategized engaging digital product launches monthly with team •Sourced and… Show more https://arda-wigs.com/ •Built effective storytelling campaigns for media-driven niche brand •Managed social accounts for total of 320K followers •Designed 40+ graphics monthly for print, and digital marketing collateral •Collaborated cross-functionally with Influencers and Ambassadors tocreate authentic narrative campaigns •Owned the voice of Arda through social accounts totaling 320K followers •Strategized engaging digital product launches monthly with team •Sourced and cast key Influencer talent for partnerships and collaborations • Updated website and analyzed web traffic for eCommerce site • Optimized SEO within newsletters, captions, and product descriptions • Maintained and updated confidential database of 25,000+ images • Strategized new product launches monthly with team Show less https://arda-wigs.com/ •Built effective storytelling campaigns for media-driven niche brand •Managed social accounts for total of 320K followers •Designed 40+ graphics monthly for print, and digital marketing collateral •Collaborated cross-functionally with Influencers and Ambassadors tocreate authentic narrative campaigns •Owned the voice of Arda through social accounts totaling 320K followers •Strategized engaging digital product launches monthly with team •Sourced and… Show more https://arda-wigs.com/ •Built effective storytelling campaigns for media-driven niche brand •Managed social accounts for total of 320K followers •Designed 40+ graphics monthly for print, and digital marketing collateral •Collaborated cross-functionally with Influencers and Ambassadors tocreate authentic narrative campaigns •Owned the voice of Arda through social accounts totaling 320K followers •Strategized engaging digital product launches monthly with team •Sourced and cast key Influencer talent for partnerships and collaborations • Updated website and analyzed web traffic for eCommerce site • Optimized SEO within newsletters, captions, and product descriptions • Maintained and updated confidential database of 25,000+ images • Strategized new product launches monthly with team Show less



PUMA Group

• Germany
• Sporting Goods Manufacturing
• 700 & Above Employee

• Marketing Communications Coordinator

  • Jun 2016 - Apr 2019

  • Created and revised customer-facing copy for 2M+ followers • Coordinated photo shoots, videos, and promotions monthly • Optimized SEO within newsletters, captions, and product descriptions • Maintained up-to-date all online content relevant to industry • Researched social metrics, increasing post visibility by 20% • Edited 150 hours of raw footage into captioned videos optimized for Social • Created and revised customer-facing copy for 2M+ followers • Coordinated photo shoots, videos, and promotions monthly • Optimized SEO within newsletters, captions, and product descriptions • Maintained up-to-date all online content relevant to industry • Researched social metrics, increasing post visibility by 20% • Edited 150 hours of raw footage into captioned videos optimized for Social



Riley West Photography LLC

• Cambridge, Massachusetts, United States

• Owner

  • Sep 2015 - May 2017

  http://rileywestphoto.com/ • Owner and brand strategist for wedding photography company • Write and publish photo-integrated blog posts • Implement CRM for social media accounts on Twitter, TikTok, Instagram, Facebook, and Pinterest • Source and evaluate associate photographers for various events spanning greater New England • Work on and off-site with team of photographers and videographers • Coach and monitor associate photographers • Shoot events and cull ~8000 images… Show more http://rileywestphoto.com/ • Owner and brand strategist for wedding photography company • Write and publish photo-integrated blog posts • Implement CRM for social media accounts on Twitter, TikTok, Instagram, Facebook, and Pinterest • Source and evaluate associate photographers for various events spanning greater New England • Work on and off-site with team of photographers and videographers • Coach and monitor associate photographers • Shoot events and cull ~8000 images per event down to top 5% of images for editing and delivery Show less http://rileywestphoto.com/ • Owner and brand strategist for wedding photography company • Write and publish photo-integrated blog posts • Implement CRM for social media accounts on Twitter, TikTok, Instagram, Facebook, and Pinterest • Source and evaluate associate photographers for various events spanning greater New England • Work on and off-site with team of photographers and videographers • Coach and monitor associate photographers • Shoot events and cull ~8000 images… Show more http://rileywestphoto.com/ • Owner and brand strategist for wedding photography company • Write and publish photo-integrated blog posts • Implement CRM for social media accounts on Twitter, TikTok, Instagram, Facebook, and Pinterest • Source and evaluate associate photographers for various events spanning greater New England • Work on and off-site with team of photographers and videographers • Coach and monitor associate photographers • Shoot events and cull ~8000 images per event down to top 5% of images for editing and delivery Show less



ChezPhoto

• Cambridge, MA

• Owner

  • Jan 2010 - May 2017

  https://www.chez-photo.com/• Produce photoshoots for Performing Arts and Costuming photography service • Analyze social media metrics to optimize social campaigns • Produce Reels on Instagram and TikTok • Write blog posts encompassing photo coverage of events and travel • Research and source locations tailored to client's vision • Post-process all images via Adobe Lightroom, Bridge, and Photoshop • Art direct and style shoots; sourcing makeup, hair, costume artists • Write… Show more https://www.chez-photo.com/• Produce photoshoots for Performing Arts and Costuming photography service • Analyze social media metrics to optimize social campaigns • Produce Reels on Instagram and TikTok • Write blog posts encompassing photo coverage of events and travel • Research and source locations tailored to client's vision • Post-process all images via Adobe Lightroom, Bridge, and Photoshop • Art direct and style shoots; sourcing makeup, hair, costume artists • Write and manage contracts, client consultations, and business finances • Manage branding, website, and paid advertising on various social media channels Show less https://www.chez-photo.com/• Produce photoshoots for Performing Arts and Costuming photography service • Analyze social media metrics to optimize social campaigns • Produce Reels on Instagram and TikTok • Write blog posts encompassing photo coverage of events and travel • Research and source locations tailored to client's vision • Post-process all images via Adobe Lightroom, Bridge, and Photoshop • Art direct and style shoots; sourcing makeup, hair, costume artists • Write… Show more https://www.chez-photo.com/• Produce photoshoots for Performing Arts and Costuming photography service • Analyze social media metrics to optimize social campaigns • Produce Reels on Instagram and TikTok • Write blog posts encompassing photo coverage of events and travel • Research and source locations tailored to client's vision • Post-process all images via Adobe Lightroom, Bridge, and Photoshop • Art direct and style shoots; sourcing makeup, hair, costume artists • Write and manage contracts, client consultations, and business finances • Manage branding, website, and paid advertising on various social media channels Show less



Hilton Hotels & Resorts

• United States
• Hospitality
• 700 & Above Employee

• Digital Media Marketing Coordinator

  • Mar 2015 - Jun 2016

  • Researched local Influencer talent for hotel promotions and events• Created, reviewed, revised copy for social media and website• Tracked and analyzed engagement, optimizing as needed• Coordinated property photo shoots, videos, and promotions with external Production team• Wrote blog posts encompassing events and updated newsletters monthly• Maintained up-to-date all online content relevant to hotel’s positioning• Managed paid advertising on various social media channels • Researched local Influencer talent for hotel promotions and events• Created, reviewed, revised copy for social media and website• Tracked and analyzed engagement, optimizing as needed• Coordinated property photo shoots, videos, and promotions with external Production team• Wrote blog posts encompassing events and updated newsletters monthly• Maintained up-to-date all online content relevant to hotel’s positioning• Managed paid advertising on various social media channels



AllSaints

• United Kingdom
• Apparel & Fashion
• 700 & Above Employee

• Stylist

  • Jan 2013 - Jan 2014



Fourth Wheel Coffee

• Boston, MA

• Digital Strategist

  • 2014 - 2014

  -Developed an understanding of the client’s business environment and strategy. -Identified objectives, set key performance metrics, and execute project approach. -Participated in research, internal brainstorming sessions and partner meetings. -Performed competitive analysis and identify gaps and opportunities in the coffee marketplace. -Researched emerging behaviors, technologies, and companies that could compete against our client’s business and strengthening it through these… Show more -Developed an understanding of the client’s business environment and strategy. -Identified objectives, set key performance metrics, and execute project approach. -Participated in research, internal brainstorming sessions and partner meetings. -Performed competitive analysis and identify gaps and opportunities in the coffee marketplace. -Researched emerging behaviors, technologies, and companies that could compete against our client’s business and strengthening it through these tactics. Additionally, I directed, shot, and edited a photoshoot and an interview with the CEO to strengthen the brand's personal touch. Show less -Developed an understanding of the client’s business environment and strategy. -Identified objectives, set key performance metrics, and execute project approach. -Participated in research, internal brainstorming sessions and partner meetings. -Performed competitive analysis and identify gaps and opportunities in the coffee marketplace. -Researched emerging behaviors, technologies, and companies that could compete against our client’s business and strengthening it through these… Show more -Developed an understanding of the client’s business environment and strategy. -Identified objectives, set key performance metrics, and execute project approach. -Participated in research, internal brainstorming sessions and partner meetings. -Performed competitive analysis and identify gaps and opportunities in the coffee marketplace. -Researched emerging behaviors, technologies, and companies that could compete against our client’s business and strengthening it through these tactics. Additionally, I directed, shot, and edited a photoshoot and an interview with the CEO to strengthen the brand's personal touch. Show less



Tiffany & Co.

• United States
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Event Photographer

  • Sep 2013 - Dec 2013

  Emerson College collaborated with Tiffany and Co. to facilitate an event held at the exclusive College Club of Boston (est. 1890) for members only. The event was geared for potential consumers of Tiffany's newest line, and to attract newcomers to the luxury brand. I was one of the selected 15 students of the top of the marketing program at Emerson College to participate in this rare opportunity, and together we organized and executed the event including: -booking the event… Show more Emerson College collaborated with Tiffany and Co. to facilitate an event held at the exclusive College Club of Boston (est. 1890) for members only. The event was geared for potential consumers of Tiffany's newest line, and to attract newcomers to the luxury brand. I was one of the selected 15 students of the top of the marketing program at Emerson College to participate in this rare opportunity, and together we organized and executed the event including: -booking the event space -researching, designing, and implementing event layout -researching and booking classical musicians -collaborating with the College Club of Boston's chefs for a custom menu Additionally, I provided the photography for this event, seen below: Show less Emerson College collaborated with Tiffany and Co. to facilitate an event held at the exclusive College Club of Boston (est. 1890) for members only. The event was geared for potential consumers of Tiffany's newest line, and to attract newcomers to the luxury brand. I was one of the selected 15 students of the top of the marketing program at Emerson College to participate in this rare opportunity, and together we organized and executed the event including: -booking the event… Show more Emerson College collaborated with Tiffany and Co. to facilitate an event held at the exclusive College Club of Boston (est. 1890) for members only. The event was geared for potential consumers of Tiffany's newest line, and to attract newcomers to the luxury brand. I was one of the selected 15 students of the top of the marketing program at Emerson College to participate in this rare opportunity, and together we organized and executed the event including: -booking the event space -researching, designing, and implementing event layout -researching and booking classical musicians -collaborating with the College Club of Boston's chefs for a custom menu Additionally, I provided the photography for this event, seen below: Show less



Your Magazine Emerson

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Photographer, Studio Manager

  • Sep 2011 - Dec 2013

  - Booked studio space -Set up, broke down lighting - Composed, shot, and edited editorial photos - Ensured a timely delivery on finished photos for tight deadlines - Worked with creative team to develop meaningful, visually compelling photoshoots - Communicated fluidly with and took direction from editor and creative director - Assisted in location scouting for shoots - Directed all models - Booked studio space -Set up, broke down lighting - Composed, shot, and edited editorial photos - Ensured a timely delivery on finished photos for tight deadlines - Worked with creative team to develop meaningful, visually compelling photoshoots - Communicated fluidly with and took direction from editor and creative director - Assisted in location scouting for shoots - Directed all models



Emerson College

• United States
• Higher Education
• 700 & Above Employee

• Photographer, Studio Manager

  • Sep 2010 - Dec 2013

  - Shot, directed, and edited fashion shoots for Emerson College's largest organization on campus - Communicated with stylists, models, and head executive directors to establish consistent work - Delivered edited photos in a timely fashion for strict deadlines - Location scouted for several photo shoots - Directed all models -Set up and broke down studio lighting - Shot, directed, and edited fashion shoots for Emerson College's largest organization on campus - Communicated with stylists, models, and head executive directors to establish consistent work - Delivered edited photos in a timely fashion for strict deadlines - Location scouted for several photo shoots - Directed all models -Set up and broke down studio lighting



em Magazine

• Photo Editor

  • Sep 2010 - Dec 2013

  http://www.em-mag.com/ -Managed team of staff photographers, assigning them to stories and editorials for in-print bi-annual fashion magazine -Met with editor and senior stylist to conceptualize photo shoots -Created photo tearsheets -Chose final photos for print -Held model casting events -Location scouted

• Fashion Photographer

  • Sep 2011 - Dec 2011

  - Worked with creative director and editor on extensive fashion shoots - Directed all models - Edited all photos in a timely fashion for tight publication deadlines - Worked with external lighting (strobe and still)



PUMA Group

• Germany
• Sporting Goods Manufacturing
• 700 & Above Employee

• Associate Video Producer Intern

  • Sep 2012 - Dec 2012

  -Edited footage for PUMA's Youtube channel promoting their team in the Volvo Ocean Race -Transcribed audio from 200+ hours of videos to expedite editing for the PUMA Volvo Ocean Race -Contributed and edited internal marketing videos -Created GIF files for internal marketing videos -Assisted with promotional photo shoots -Set up and broke down studio equipment -Edited footage for PUMA's Youtube channel promoting their team in the Volvo Ocean Race -Transcribed audio from 200+ hours of videos to expedite editing for the PUMA Volvo Ocean Race -Contributed and edited internal marketing videos -Created GIF files for internal marketing videos -Assisted with promotional photo shoots -Set up and broke down studio equipment