Experience

Highline Athletic Club

• Recreational Facilities
• 1 - 100 Employee

• General Manager

  • Aug 2017 - Present

  Innovating the private health club industry through meaningful connections with staff and members alike. Only through our true ability to relate and connect with one another by means of our similar passion or interest in health and fitness can we help each other cross the finish line. Innovating the private health club industry through meaningful connections with staff and members alike. Only through our true ability to relate and connect with one another by means of our similar passion or interest in health and fitness can we help each other cross the finish line.



Self-employed

• Greater Seattle Area

• Freelance Marketing Consultant

  • Jan 2017 - Aug 2017



Burn It Fitness Ltd

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Membership Director

  • Oct 2015 - Sep 2016

  Burn Fitness required a massive overhaul of both their in club marketing strategy, as well as their exterior marketing plan, and personal training department. My role here involved taking charge of restructuring the internal marketing program to manifest a higher rate of referrals from current clients, and to create a personal training program from the ground up. During my time here, we have redesigned our website to reach a wider audience, and to capture a higher return rate from our prospects looking for our services via their mobile devices. I also added an online joining feature to our site to streamline the membership on boarding process. The corporate sales program was also in dire need of restructuring, as there was no game plan set in place when I arrived to offer services to organizations that needed a more attractive employee benefits package, that included a health and wellness program. Burn Fitness is now regarded as one of the leaders in the Santa Monica Fitness community, offering a refined atmosphere, catering to both the white and blue collar demographics, and allowing access to a 5 star facility to all walks of life. We are on the cusp of a 5 star rating on Yelp, partnering with community leaders in order to give back to our beautiful Santa Monica community, and are now widely regarded as one of the industry leaders for our services. Notable Accomplishments: -Reached the second and third highest grossing revenue months in club history for new membership, and personal training. -Laid the foundation for their first organized personal training program by filtering out the independent training staff that were inhibiting profit margins for the club, and began streamlining assessments by the training staff in order to maximize the untapped revenue stream. -Orchestrated the first true corporate wellness account in club history, which generated close to $10,000 from one sale via private group fitness classes and on site nutrition and fitness seminars. Show less



Northwest Fitness 247

• Seattle, Washington

• General Manager

  • Mar 2015 - Oct 2015

  Responsibilities: • Generate leads for new membership and personal training clients • Develop new corporate account contracts with the largest enterprises in the first hill area of Seattle, and maintain relationships to further new member acquisition based on new employee development at the major hospitals and companies in the area. • Cultivate new programming to attract new member base, as well as maintain the current membership level to ensure membership retention • Market the awareness of the club to the appropriate proximity demographic • Handle customer complaints and maintenance issues to ensure membership retention and • Develop new marketing and promotional plans to stay up to date with current fitness trends and stay viable in a saturated market. • Hire Personal Training, Group Fitness, Yoga and Bootcamp instructors. • Fix machines, weight benches, cardio equipment, etc. Notable Accomplishments: 1. Brought the club to it’s first profitable quarter since it’s opening in June of 2014. 2. More than doubled its original membership base of 200 members to 475 3. Stemmed the flow of monthly cancellations from an average of 35 per month to less then 20. 4. Brought the NWFitness247 Yelp Page to a 5 Star level for the first time since it’s opening. Show less



Soul Fitness Club

• United States
• Health, Wellness and Fitness
• 1 - 100 Employee

• General Manager

  • Apr 2014 - Nov 2014

  Responsibilities: • Generate leads for new membership and new personal training clients • Assign new member PT clients to trainers • Develop new corporate leads and accounts • Manage front desk, personal training and group fitness staff • Responsible for all quotas for club, ranging from individual membership and personal training goals, as well as club goals, requiring the involvement of all staff. • Handle all member complaints in a compliant and effective manner, ensuring customer and corporate satisfaction. • Manage social media and review pages. • Hire new employees when needed, perform disciplinary measures when needed, and perform employee terminations. • Perform club walk through checks on a bi hourly basis, ensuring the cleanliness and upkeep of the facilities and equipment to maintain customer satisfaction. • Fix machines, weight equipment and cardio equipment as needed in order to minimize overhead and need for outsourcing for equipment maintenance. Achieved a club high of 90 new membership acquisitions and 28,000$ in new personal training revenue at point of sale for the month of June, 2014. Left this position due to my fathers passing, and requiring my attention to the point where I was unable to fulfill the required time for the position. Show less



Bonaventure Senior Living

• Port Orchard, Washington

• Marketing Director

  • Dec 2013 - Apr 2014

  Community outreach, marketing, sales and promotions, in efforts to help bridge the gap between multiple communities to better serve the consumer, and bring out product into the spotlight. Community outreach, marketing, sales and promotions, in efforts to help bridge the gap between multiple communities to better serve the consumer, and bring out product into the spotlight.



Seattle Athletic Club

• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Director

  • Jun 2012 - Nov 2013

  Responsibilities: • Develop individual prospect leads from multiple mediums including phone calls, email inquiries, and several mediums of advertising. • Develop corporate account leads by investigating companies and residencies in the area. • Oversee a small sales staff, and ensure acquisition of memberships during my absence • Tour prospects, which includes an in depth interview and discovery process, and then highlighting the facilities and aspects of the club that directly aligned with the customers wants and needs. • Meet weekly and monthly sales quotas. • Investigate new mediums of advertising to promote awareness of the club to the public • Develop creative promotional ideas to attract new prospects and implement them in tactical ways as to achieve the highest possible acquisition levels. Accomplishments: • In the first calendar year, boosted the sales figures to 433 new membership acquisitions personally sold, compared to 180 the previous calendar year sold by my predecessor, a 240% increase(figure sheets attached to this email) • Developed a marketing campaign that more then tripled the number of qualified prospects coming into the club. • Spear headed a commercial advertising campaign through Comcast Spotlight that brought in over 100 new qualified leads every month, in comparison to previous months. Left this position to pursue a higher education and business opportunities. Show less



Life Time Inc.

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Member Engagement Advisor

  • Sep 2011 - Jun 2012

  Responsibilities: • Undergo vigorous week long training program at the Lifetime Fitness Headquarters in Chanhassen, Minnesota • Develop leads into prospects from phone calls, email information requests, and calling from a data base of membership information inquiries that dated back 10+ years • Tour prospects, which includes an in depth interview and discovery process, and then highlighting the facilities and aspects of the club that directly aligned with the customers wants and needs • Meet weekly and monthly sales quotas • Attend weekly sales meetings to develop new promotional ideas and discuss how to implement them in the most effective fashion Accomplishments: • Runner-up rookie salesman of the month. • Won the January highest acquisition numbers for any Lifetime Fitness Club. Left this position to move back to Seattle Show less