Riley Guerena
Manager, Marketing & Sales Strategy at Overtime- Claim this Profile
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English -
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Some Spanish -
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Bio
Experience
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Overtime
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United States
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Spectator Sports
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200 - 300 Employee
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Manager, Marketing & Sales Strategy
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Apr 2022 - Present
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WarnerMedia
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United States
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Entertainment Providers
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700 & Above Employee
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Sales Planner
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Dec 2019 - Apr 2022
-Lead pre/post-sale execution of high-impact linear and media campaigns for TV, Digital, VOD and Branded Content across the WarnerMedia portfolio, including Adult Swim, Cartoon Network, CNN, TBS, TNT and truTV. -Act as main point of contact for agencies and clients with the execution of customized media plans to delivers against KPI’s. -Develop knowledge and understanding of advertiser’s products/services to prospect new business and maximize revenue for current partners… Show more -Lead pre/post-sale execution of high-impact linear and media campaigns for TV, Digital, VOD and Branded Content across the WarnerMedia portfolio, including Adult Swim, Cartoon Network, CNN, TBS, TNT and truTV. -Act as main point of contact for agencies and clients with the execution of customized media plans to delivers against KPI’s. -Develop knowledge and understanding of advertiser’s products/services to prospect new business and maximize revenue for current partners. -Proactively host WarnerMedia product knowledge sessions for the entire West Coast Sales Team.
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Sales Assistant
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May 2018 - Dec 2019
•Act as a liaison between internal departments and external agency contacts from proposal to payment of linear and digital campaigns across the entire WarnerMedia portfolio. •Prioritize and execute all day to day client requests in a timely manner under strict deadlines. •Assist the Planners and Account Executives with creating proposals in response to RFPs, submitting research requests, compiling decks and building upfront shells.
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Home Team Sports
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Broadcast Media Production and Distribution
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300 - 400 Employee
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Partnership Activation Intern
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May 2017 - Aug 2017
•Verified that all requested graphics for each client were executed during baseball games on specified networks •Compiled information from Account Executives nationally to create unique client databases for future projects •Assisted with the creation of sizzle reels for Villanova and San Diego State •Verified that all requested graphics for each client were executed during baseball games on specified networks •Compiled information from Account Executives nationally to create unique client databases for future projects •Assisted with the creation of sizzle reels for Villanova and San Diego State
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Human Resources Department and Rebel Well
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University, Mississippi
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Marketing Intern
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Jan 2016 - May 2017
Helping to promote health and welfare by organizing school-wide events • Creating event flyers and promotions using Canva • Contacting department heads for different events • Encouraging the faculty and staff to participate in wellness events on campus Helping to promote health and welfare by organizing school-wide events • Creating event flyers and promotions using Canva • Contacting department heads for different events • Encouraging the faculty and staff to participate in wellness events on campus
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Kappa Kappa Gamma
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United States
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Non-profit Organizations
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700 & Above Employee
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Banner Chair
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Jan 2016 - Dec 2016
In charge of advertising upcoming events, as well as showing school spirit for football games. In charge of advertising upcoming events, as well as showing school spirit for football games.
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Education
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University of Mississippi - School of Business Administration
Bachelor’s Degree, Marketing and Corporate Relations -
Santa Margarita Catholic High School
High School, Graduated