Managing Director

• Sep 2017 - Present

We understand that if you’re part of a fast growing business your attention is required everywhere at once often demanding trade-offs between speed and diligence. Highrise gives you instant access to a full stack marketing squad that will implement and execute a proven growth strategy completely tied into your business plan and funding milestones. Our range of services include: -SEM Marketing (AdWords, Bing, Yahoo) -Facebook Advertising -Display Retargeting -Analytics & Reporting -Growth Advisory

International Marketing Manager

• Oct 2015 - Sep 2017

Fisher Investments is an independent investment adviser with $70 billion under management for more than 35,000 private clients, and over 150 large institutions.Fisher believes you should know who’s in charge of your retirement investments, and what makes them qualified to manage your life savings. My main responsibility​ is to manage the Dutch marketing team to expand Fisher Investments’ exceptional global service and wealth management into the Netherlands and Belgium. Fisher Investments is an independent investment adviser with $70 billion under management for more than 35,000 private clients, and over 150 large institutions.Fisher believes you should know who’s in charge of your retirement investments, and what makes them qualified to manage your life savings. My main responsibility​ is to manage the Dutch marketing team to expand Fisher Investments’ exceptional global service and wealth management into the Netherlands and Belgium.

Marketing Manager Netherlands

• Mar 2014 - Sep 2015

Adzuna is a next-generation search engine for classified ads used by over 6 million visitors per month which makes it easier to find the right job. They search thousands of websites so you don't have to and bring together millions of ads and you can find them all in one place. My focus was on introducing and growing Adzuna's job search activities in the Dutch market. My responsibilities: • Developing the online marketing strategy aimed at driving brand awareness, increasing traffic and improving customer experience on the Dutch site. • Managing all aspects of the marketing communications mix (SEO, Adwords, affiliates, social media, email marketing, PR, events, blogging, etc.) • Setting up and growing Adzuna's key client and partner relationships in the Netherlands. • Realization of and reporting on marketing and revenue targets for the Dutch market I've also introduced Adzuna's newest product ValueMyCV on the UK market. My main activities were: • Developing the go-to market strategy by identifying the target audience, setting use cases, determining unique differentiation and defining quantitative value. • Building and optimizing marketing funnels for each customer segment • Setting up campaigns on relevant channels such as Facebook Advertising, Twitter Ads, media publishers and display networks. • Continuous analysis of the user journey across the funnel to improve user experience and improve conversion rates.

Senior Marketing Manager

• Sep 2011 - Mar 2014

NETQ supplies SaaS products to generate meaningful and surprising insights: basic and advanced Do-It-Yourself survey tools for market research and a monitoring and tracking platform for healthcare industry.Responsibilities:• Develop marketing & product strategy, go-to-market launches and annual budgets for both PMC’s to maximize demand in terms of the number of quality leads and opportunities for cross & up-sell and increase of brand awareness• Manage multiple inbound marketing campaigns and produce content for marketing activities: revive, refresh and improve web content to improve conversion• Work with analytics to constantly determine what’s working well and what’s not. Generate ideas; implement them to improve performance against metrics• Develop the customer journey to enhance the experience in the buying process • Optimizing and controlling the company’s overall strategy as part of the management team• Aligning the marketing and sales teams to ensure new business generation and achievement of sales targets through marketing automation and CRM (Salesforce)• Identifying trends and developments in the market and turning them into opportunities for the company and customers• Establishing contacts and maintaining relationships with key stakeholders, the wider marketing community and third party suppliers (PR, online, copywriting, creative agencies etc.)

Online Marketing & Business Development

• Jun 2010 - Aug 2011

• Carrying out online marketing (e.g. SEO, SEA and website optimization) and devising and carrying out online marketing campaigns to generate leads.• Acquiring and keeping up-to-date of knowledge pertaining to the profession (online marketing, technical possibilities of websites, web applications, and interactive media, branding), the market (markets, buying motives, buying processes), and commercial products (figures, functions, benefits, USPs) • Identifying business development opportunities and translating them into concrete plans • Identifying and explaining relevant developments in the market to the organization and to customers

Market Research Project Manager

• Jun 2008 - Jan 2010

Intomart GfK was founded in 1961 and is based in Hilversum. It is one of the Netherlands’ largest market research firms and is a front runner in terms of the researches it's conducting. Intomart’s services focus on three sectors: Marketing, Media, and Policy. Since 2000, it has been a part of the GfK Group, with partners and locations in more than 110 countries worldwide. • Creating research proposals for the clients based on their desired insights • Ensuring the execution and results of the research project are in compliance with the clients contract • Data collection, manipulation and delivery • Analysis and interpretation of research results • Reporting and presenting research results

Sales and Marketing Executive

• Sep 2007 - May 2008