Rikki Somerville

Head of Advertising at Talent Propeller
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Contact Information
Location
NZ
Languages
  • English Native or bilingual proficiency
  • Spanish Elementary proficiency

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Credentials

  • Google Analytics for Beginners
    Google Analytics for Business
    Jul, 2021
    - Sep, 2024
  • Marketing Tools: Social Media
    LinkedIn
    Jan, 2021
    - Sep, 2024
  • Office 365 New Features (Microsoft 365)
    LinkedIn
    Jan, 2021
    - Sep, 2024
  • Social Media Marketing Foundations
    LinkedIn
    Jan, 2021
    - Sep, 2024
  • Word Essential Training (Office 365/Microsoft 365) (2018)
    LinkedIn
    Jan, 2021
    - Sep, 2024
  • National Certificate in Equine (Stable Procedures)
    Training For You
    Dec, 2014
    - Sep, 2024
  • National Certificate in Hospitality
    NZQA
    Jan, 2014
    - Sep, 2024

Experience

    • New Zealand
    • Advertising Services
    • 1 - 100 Employee
    • Head of Advertising
      • Feb 2023 - Present

    • Assistant Operations Manager
      • Jan 2022 - Mar 2023

    • Campaign Manager APAC
      • Jan 2022 - Mar 2023

    • Advertising Coordinator
      • Apr 2021 - Jan 2022

      Liaising with a large variety of clients, I provided copywriting assistance, media recommendations and general advice to ensure my clients ran the most effective recruitment campaigns possible. Not only finding the highest number of applicants but the best quality applicants for their role.With digital advertising being a passion of mine and an extremely effective method of advertising, I honed skills in social media advertising including targeting, designing adverts and analysing metrics for continuous performance.I championed the launch of Tiktok advertising across our Australasian teams, learning to load adverts, providing internal training, educating clients when it is applicable to use in campaigns and other tasks such as setting up pixels.

    • Australia
    • Retail
    • 700 & Above Employee
    • Operations Manager
      • Jun 2020 - Dec 2020

      Keen to learn more about yet another aspect of the business, I took on the opportunity to be the Operations Manager for one of the largest MECCA stores in Auckland. In this role, I managed a small team to ensure the store was operationally compliant, the merchandising was appealing and supportive of self-shopping and the overall customer journey was seamless. I worked with the Store Manager and Floor Manager to provide an exceptional customer service, uphold company policy and procedure and roster to be online with KPI’s. I managed the store inventory, conducting regular stock takes, and ordering of testers and office supplies. This was in invaluable experience for me, but I realised my heart was keen to move away from retail and explore other passions.

    • CFC Supervisor
      • Apr 2020 - Jun 2020

      During the COVID lockdowns I was twiddling my thumbs at home, desperate to get back to work when I was offered the opportunity for a secondment at the MECCA warehouse. I quickly learned to pick and pack online orders, receive in stock, take stock counts and train my new team (also on secondments from store) in these areas. It was a great opportunity to learn new skills and gain an understanding of how another aspect of the business worked. I particularly enjoyed the challenge of keeping a team motivated during a strenuous period of time and in a new environment.

    • 2IC
      • Mar 2018 - Apr 2020

      Entrusted with a team of between 35-55 team members at any given time, I worked closely alongside the store manager to foster a strong team culture, built on a foundation of communication, education and encouragement. We drove sales and KPI’s through a multitude of methods, ensuring we engaged the team in our efforts by understanding each team members motivational factors. With quite a young team, it was an incredibly rewarding experience to encourage and see their development and progression. I built individual training plans and organised training in areas they were interested in. On top of managing the customer experience through the store on a daily basis, with rostering the correct number of staff and monitoring the customer journey in real time, I organised and hosted international artists from brands like Dr Dennis Gross and Hourglass, to provide amazing events for our customers. This was an incredibly multi-facets role where I learnt a lot about team management.

    • Zone Manager
      • Aug 2017 - Mar 2018

    • Skin Specialist
      • May 2015 - Aug 2017

    • New Zealand
    • Food and Beverage Services
    • 100 - 200 Employee
    • Brand Ambassador
      • Mar 2014 - Feb 2015

Education

  • Massey University
    Diploma in Business Studies
    2020 - 2022
  • Training For You
    Certificate in Sport Horse Training and Handling, Equestrian/Equine Studies
    2014 - 2014
  • Westlake Girls High School
    NCEA Level 1
    2009 - 2012
  • The Makeup School
    Certification in Fashion and Beauty Makeup
    2015 - 2015
  • Te Kura The Correspondence School
    Level 2 and 3 NCEA
    2013 - 2014

Community

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