Experience

The Word & Brown Companies

• United States
• Insurance
• 100 - 200 Employee

• Senior Marketing Manager

  • Sep 2018 - Present

  Orange County, California Area



Nedelkow Marketing

• Freelance Writer

  • Dec 2005 - Present

  Skilled at the art of crafting emotionally-compelling, persuasive copy. Experienced writer of feature articles, press releases and marketing content for websites and print collateral.



The Ayn Rand Institute

• Marketing Director

  • Aug 2017 - Aug 2018

  Santa Ana, California

• Marketing Manager

  • Oct 2014 - Aug 2018

  Irvine, California Manage the organization's marketing team and coach each employee in their day-to-day activities in order to continually improve job function proficiencies and professional growth Develop and execute marketing plans to expand audience awareness of and engagement with the organization Uphold brand integrity across all marketing channels and conduct periodic assessments to identify opportunities for brand enhancement Implement new ways to measure the impact of programs in contributing to… Show more Manage the organization's marketing team and coach each employee in their day-to-day activities in order to continually improve job function proficiencies and professional growth Develop and execute marketing plans to expand audience awareness of and engagement with the organization Uphold brand integrity across all marketing channels and conduct periodic assessments to identify opportunities for brand enhancement Implement new ways to measure the impact of programs in contributing to the company's overall mission



Corinthian Colleges, Inc.

• United States
• Education Administration Programs
• 700 & Above Employee

• Advertising Manager

  • Jan 2014 - Oct 2014

  Santa Ana, CA Direct the marketing strategy for creative campaigns across print, television and online channels to generate student enrollments at more than 100 college campuses throughout the United States and Canada. Develop project briefs that clearly outline a project’s objective, strategy, target audience, budget, timeline and measurements of success. Analyze conversion rates to determine campaign effectiveness across markets. Conduct competitor research and analysis to determine brand… Show more Direct the marketing strategy for creative campaigns across print, television and online channels to generate student enrollments at more than 100 college campuses throughout the United States and Canada. Develop project briefs that clearly outline a project’s objective, strategy, target audience, budget, timeline and measurements of success. Analyze conversion rates to determine campaign effectiveness across markets. Conduct competitor research and analysis to determine brand positioning and messaging for online, high school and military markets. Manage company inventory transition to vendor-owned model to reduce production and fulfillment costs $500,000 annually.

• Senior Account Executive/Project Manager, Marketing

  • Jan 2012 - Jan 2014

  Santa Ana, CA Configure, launch and manage Aprimo Marketing Studio, a marketing automation solution that streamlines project workflows and increases operational efficiencies through robust reporting capabilities. Coordinate all legal, compliance and management approvals for advertising and enrollment materials. Oversee the development and production of marketing outreach materials for prospective and active students for Corinthian Colleges’ three core brands. Oversee the development, programming… Show more Configure, launch and manage Aprimo Marketing Studio, a marketing automation solution that streamlines project workflows and increases operational efficiencies through robust reporting capabilities. Coordinate all legal, compliance and management approvals for advertising and enrollment materials. Oversee the development and production of marketing outreach materials for prospective and active students for Corinthian Colleges’ three core brands. Oversee the development, programming, template cataloging and user role definition of on-demand, customizable flyer templates for online campus portal. Develop and maintain relationships with vendors and agencies to manage projects through their lifecycle. Monitor inventory travel rates to ensure purchased quantities align with consumption and partner with procurement to benefit from economies of scale.



The Peterson Group

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Program Manager, Print and Digital

  • Jul 2008 - Jan 2012

  Newport Beach, CA Determine and execute on the needs of municipal and fortune level clients including Los Angeles County, the City of Santa Ana, the City of Huntington Beach, the City of Riverside, Xerox, Waste Management and Southern California Edison. Manage budgets ranging from $150,000-$2,000,000 for corporate and municipal marketing programs with an emphasis on sustainability and environmental public education programs. Lead a creative team in the development of Web applications and print… Show more Determine and execute on the needs of municipal and fortune level clients including Los Angeles County, the City of Santa Ana, the City of Huntington Beach, the City of Riverside, Xerox, Waste Management and Southern California Edison. Manage budgets ranging from $150,000-$2,000,000 for corporate and municipal marketing programs with an emphasis on sustainability and environmental public education programs. Lead a creative team in the development of Web applications and print collateral. Manage creation of wireframes and GUIs for website development and enhancements. Manage promotion and logistics for large scale events including end of event reporting to determine ROI. Respond to Requests for Proposals (RFPs). Support CEO with business development activities including sales presentations, tradeshows and webcasts. Lead weekly meetings to facilitate inter-departmental communication, individual accountability and company vital factors. Show less



Hobbs/Herder Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Sep 2006 - Jul 2008

  Newport Beach, CA Recruit, train and manage a team of marketing writers and designers to create personal and corporate marketing campaigns for business professionals in the United States and Canada. Train team of account representatives on effective customer service strategies. Sell personal and corporate marketing campaigns ranging in cost from $10,000 to $30,000 to assist entrepreneurs in building their business through effective branding and consistent marketing. Work collaboratively to generate 80… Show more Recruit, train and manage a team of marketing writers and designers to create personal and corporate marketing campaigns for business professionals in the United States and Canada. Train team of account representatives on effective customer service strategies. Sell personal and corporate marketing campaigns ranging in cost from $10,000 to $30,000 to assist entrepreneurs in building their business through effective branding and consistent marketing. Work collaboratively to generate 80 percent of annual company revenue at national training seminars. Strategic marketing and direct mail consultant.

• Advertising Consultant

  • Feb 2005 - Sep 2006

  Newport Beach, CA Sell personal and corporate marketing campaigns ranging in cost from $10,000 to $30,000. Create personal marketing campaigns from initial concept to completion, including content and design. Consult with business professionals on direct mailing strategies to grow their sales.

• Senior Account Executive

  • Feb 2002 - Aug 2006

  Newport Beach, CA Account manager and primary contact for 150 client accounts annually. Lead a creative team, including a designer and logo artist, to execute personal marketing campaigns. Develop content for ad campaigns, television scripts, brochures, postcards and Websites for nationwide clientele.

• Writer/Designer/Account Manager

  • Dec 2000 - Feb 2002

  Newport Beach, CA Create personal marketing campaigns from initial concept to completion including interview, copy and design for 100 client accounts annually. Proofread internal and client marketing materials.



Warren Cowan & Associates

• Public Relations Assistant

  • Jan 2000 - Nov 2000

  Los Angeles, CA Pitch celebrity clients to varying media outlets to increase national media coverage. Coordinate and oversee client press tours, interviews and photo shoots. Hire and supervise interns.