Experience

Natural History Museum of Denmark - Statens Naturhistoriske Museum

• Denmark
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Head of Communications and fundraising

  • Feb 2013 - Present

  Head of Communications, marketing and fundraising across the Natural History Museum Denmark. Responsible for a team of 7 communications officers and designers. In the period from 2015 to 2022 the museum has increased its visitor numbers from 140,000 to 450,000 visitors. Initial force behind the current branding process, which includes the development of a new brand platform and CVI. Among recent marketing campaign are King of Dinosaurs and Wildlife Photographers of the Year.

• Head of Secretariat

  • Mar 2009 - Feb 2013

  Employed in 2009 with responsibility of establishing a museum secretariat, including development and execution of strategies for fundraising and public affairs. Establishing network to private benefactors, politicians and government agencies. Advisor for the Board of Directors in relation to the establishment of a new natural history museum. From 2010 also responsible for the overall communication and marketing of the museum and its three visitor addresses. Execution of an open idea competition and an architectural competition for a new museum. Among results is 950 Million DKK raised for the construction of a new building to the Natural History Museum Denmark. Show less



Copenhagen Business School

• Denmark
• Higher Education
• 700 & Above Employee

• Part time Lecturer, Department of Intercultural Communication and Management

  • Sep 2008 - Mar 2012

  Teaching the course Strategic Communication, which consist of crisis communication, public affairs, media- and press management, and internal communication. Advisor, examiner and censor at B.A. level. Teaching the course Strategic Communication, which consist of crisis communication, public affairs, media- and press management, and internal communication. Advisor, examiner and censor at B.A. level.



The Royal Danish Theatre

• Head of Audience Development

  • Jan 2005 - Feb 2009

  Responsible for development and execution of communication and marketing strategies with the aim of building a more diverse audience profile. In charge of development and implementation of marketing campaigns aimed at children, young people, families, immigrants, elementary schools and upper secondary schools. Development of sales channels towards new target groups. Among results was a 50% increase in numbers of tickets sold to children and young people and a 85% increase in numbers of tickets sold to family-oriented shows. Show less



The Royal Library

• Libraries
• 1 - 100 Employee

• Consultant

  • Jun 1999 - Dec 2004

  Founder and leader of the loyalty programme the Diamond Club. Responsible for public engagement and programs based on the collections at the Royal Library. Executive editor of the magazine ”The Diamond”. Founder and leader of the loyalty programme the Diamond Club. Responsible for public engagement and programs based on the collections at the Royal Library. Executive editor of the magazine ”The Diamond”.



The Co-ordination of Gender Studies, University of Copenhagen

• Consultant

  • Jul 1997 - May 1999

  Communication of research results. Editor of research journal, planning and execution of conferences and events. Communication of research results. Editor of research journal, planning and execution of conferences and events.