Experience

Woomio

• Denmark
• Marketing Services
• 1 - 100 Employee

• Director of Customer Success

  • Jan 2023 - Present

• Partner Manager

  • Oct 2022 - Jan 2023



Polhem

• Sweden
• Public Relations and Communications Services
• 1 - 100 Employee

• Country Manager

  • Jan 2019 - Apr 2022

  Leading the Danish market Accountable for market budget and planning A strategic and operational role, working with- and responsible for a team of 6. Reporting to the CEO in Sweden. Focus on business development to strengthen the agency position in the market and secure a high level of results for Polhems national & international clients. Responsible for business growth and market expansion through pitching to new brands and capture opportunities to expand existing brands Responsible for KPI’s, budgets and strategies to ensure consistent achievement as well as monthly follow up and evaluation Lead and support the team in Marketing and Communications planning with full management responsibilities, including resource planning, recruiting, coaching and development plans. Head of strategic direction, training, supporting and approving the brand marketing strategies and plans across traditional and digital channels including media buying, performance marketing, advertising, social media & Influencer Marketing, events and article placement. Head of Nordic accounts strategic direction and planning Show less



.506 Eat

• Copenhagen Area, Denmark

• Project Manager

  • Mar 2018 - Jan 2019

  Project lead on Fashion Summit (coordination and planning of the event with over 2000 international guests) Project management of generel event planning and execution Communication and content writing - focus on climate friendly food habits and sustainability Project lead on Fashion Summit (coordination and planning of the event with over 2000 international guests) Project management of generel event planning and execution Communication and content writing - focus on climate friendly food habits and sustainability



Aesther Ekme

• Apparel & Fashion
• 1 - 100 Employee

• PR & Marketing Consultant

  • Sep 2017 - Feb 2018

  PR strategic planning and execution (press releases, press material and handling PR-agencies) Marketing planning and execution (update website, SoMe campaigns, content creation and newsletters) E-commerce sales optimization strategy (shopify) working with coupon codes, pop-ups to increase soft and hard conversion) PR strategic planning and execution (press releases, press material and handling PR-agencies) Marketing planning and execution (update website, SoMe campaigns, content creation and newsletters) E-commerce sales optimization strategy (shopify) working with coupon codes, pop-ups to increase soft and hard conversion)



BITTE KAI RAND A/S

• Denmark
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of PR & Communication, Scandinavia

  • Jan 2016 - Dec 2017

  Head of PR & Communications in Scandinavia Responsible for PR strategy and brand positioning in Scandinavia Article placement in selected media Close collaboration with agencies a overseeing the strategic brand positioning in the different markets Marketing planning and omnichannel strategy including media buying, development of marketing material, website content and brand guidelines to retailers Influencer Marketing strategy Responsible for PR & Marketing budgets Planning and execution of press events and customer events in stores Show less



Trine Tuxen Jewelry

• Copenhagen Area, Capital Region, Denmark

• PR & Marketing Consultant

  • Mar 2013 - Dec 2016

  PR strategic planning and execution (press releases, press material and handling PR-agencies) Marketing planning and execution (SoMe strategy, update website, content creation and newsletters) E-commerce sales optimization strategy working with coupon codes, pop-ups to increase soft and hard conversion) PR strategic planning and execution (press releases, press material and handling PR-agencies) Marketing planning and execution (SoMe strategy, update website, content creation and newsletters) E-commerce sales optimization strategy working with coupon codes, pop-ups to increase soft and hard conversion)



RAND Boats

• Denmark
• Maritime Transportation
• 1 - 100 Employee

• PR & Communications Manager

  • Jan 2016 - Jun 2016

  PR & Communications strategy and planning (press material, press releases, media relations and marketing material to retailers) Focusing on brand awareness and positioning in new markets Building relationship with key media and stakeholders Marketing planning such as newsletters and social media content PR & Communications strategy and planning (press material, press releases, media relations and marketing material to retailers) Focusing on brand awareness and positioning in new markets Building relationship with key media and stakeholders Marketing planning such as newsletters and social media content



Lyoness International

• Switzerland
• International Trade and Development
• 400 - 500 Employee

• Digital Marketing Manager

  • Dec 2013 - Dec 2015

  Responsible for marketing planning and execution on the Danish market Strategi and planning in a team of 5 European Digital Marketing Managers Budget planning and strategy for Affiliate marketing and SEM activities executed by external agencies Reputation management and Content Marketing strategi, SEO content creation (Content Marketing), creating blog posts and website content Coordinating activities with PR agency Marketing campaign execution on Danish market Newsletter Marketing / B2B and B2C SoMe strategy and content creation for all channels incl. Facebook, Twitter, Instagram and LinkedIn Show less



2pm Models

• København, Hovedstaden, Danmark

• PR Manager

  • Jul 2013 - Nov 2013

  Promoting 2PM purpose and values in the media space Writing speeches for CEO for public and corporate events Promotion of model/talents in the brand space Representing a portfolio of talents/models Negotiating with brands on terms and conditions of use Planning events and coordinating shootings Promoting 2PM purpose and values in the media space Writing speeches for CEO for public and corporate events Promotion of model/talents in the brand space Representing a portfolio of talents/models Negotiating with brands on terms and conditions of use Planning events and coordinating shootings



First purple publishing

• København, Hovedstaden, Danmark

• Sales Account Manager

  • Mar 2013 - Jul 2013



DANSK Daily

• Apparel & Fashion

• Fashion Editor / Journalist

  • Feb 2010 - Aug 2012

  Writing brand features and Fashion show reviews for Copenhagen Fashion Week Newspaper. Writing brand features and Fashion show reviews for Copenhagen Fashion Week Newspaper.



The Danish Parliament - Folketinget

• Denmark
• Government Administration
• 300 - 400 Employee

• Political Assistant (Venstre)

  • Jan 2012 - Jul 2012

  Political Communication for Member of the parliament, Jan E. Jørgensen Responsible for writing political debate posts to be published in local and national media promoting Jan E. Jørgensens political views on relevant topics. Speech writing for events such as 'Grundlovsdag' Writing policy questions on relevant matters in 'Spørgetime' with the primeminister Attending meetings with interest organisations / groups promoting their cause or a subject matter Political Communication for Member of the parliament, Jan E. Jørgensen Responsible for writing political debate posts to be published in local and national media promoting Jan E. Jørgensens political views on relevant topics. Speech writing for events such as 'Grundlovsdag' Writing policy questions on relevant matters in 'Spørgetime' with the primeminister Attending meetings with interest organisations / groups promoting their cause or a subject matter



Copenhagen Fashion Week

• Denmark
• Apparel & Fashion
• 1 - 100 Employee

• Sales Marketing Coordinator

  • Aug 2009 - Nov 2011

  Responsible for selling advertising space in the CFW Guide Selling and coordinating CFW services such as Show Photography, Broadcast Platform and Advertising possibilities online / offline Stakeholder & Clients (network) management and coordination Event execution, such as The Worlds Greatest Catwalk-project (August 2010) Responsible for selling advertising space in the CFW Guide Selling and coordinating CFW services such as Show Photography, Broadcast Platform and Advertising possibilities online / offline Stakeholder & Clients (network) management and coordination Event execution, such as The Worlds Greatest Catwalk-project (August 2010)