Rikesh Raja

Account Director - UK, Ireland, India and Middle East at Pico Interactive
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UK

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Experience

    • United States
    • Computer Hardware Manufacturing
    • 1 - 100 Employee
    • Account Director - UK, Ireland, India and Middle East
      • Dec 2021 - Present

    • Director Key Accounts - UK & Ireland
      • Feb 2021 - Dec 2021

      Virtual Reality Devices for Enterprise

    • Japan
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Sales Director UK, EMEA & India
      • Aug 2018 - Jul 2020

      Responsible for introducing and growing this brand within the audio area. This company had no presence in UK, Europe, Middle East and India in this category and through my network we have successfully launched the range in short period of time, my duties involved; • Managing New Business development plans, culminating in opening new accounts with Argos, Costco, John Lewis, Dixons, Asda, B&M and many more on a UK level, also working with key distributors and retailers on an International Level. • Worked with the whole business to implement a national promotional calendar on key lines to enable effective promotional management to drive sales across all retailers and sales channels. • Working with a newly created team to sell products and promotions directly to stores, also ensuring we have optimum placement / location within store and building store relationships to optimise future opportunities such as available gondola end space. • Using customer systems to track sales, stock, promotional effectiveness, list new SKU’s, set up promotions etc. (Asda Retail link, Argos Assist). • Forecasting – I am responsible for forecasting sales and therefore work with all retailers and distributors on sales and stocks to ensure we maintain a sufficient stock level so we do not lose out on sales. • I produced budgets and business plans for my territories and reported directly into the board of directors in USA. I am also required to attend consumer electronics fairs worldwide and factory visits in China where I can select and source new products for customers, this also allows me to see and evaluate the production facilities and to negotiate target pricing to the needs for customers, also responsible for overseeing customer returns and credit notes for each customer to ensure costs and returns rates are kept within company guidelines Show less

    • United States
    • Manufacturing
    • 100 - 200 Employee
    • Sales Manager UK, EMEA & India
      • Aug 2019 - Jun 2020

      Responsible for introducing and growing this brand within UK, Europe & India as the key initial markets. Products were all SDA based such as Toasters, Kettles, Air Fryers and many more. New Innovation was home connected products with specialised software all app based. Responsible for introducing and growing this brand within UK, Europe & India as the key initial markets. Products were all SDA based such as Toasters, Kettles, Air Fryers and many more. New Innovation was home connected products with specialised software all app based.

    • Ireland
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Sales Consultant - India
      • Apr 2019 - May 2020

      Responsible for introducing and growing this brand within there different categories for the India market only. Key products were within audio, mobile accessories and ISOD. Responsible for introducing and growing this brand within there different categories for the India market only. Key products were within audio, mobile accessories and ISOD.

    • Sales Director UK, EMEA & India
      • Sep 2016 - Jul 2018

      Responsible for introducing and growing all brands such as Gourmia (SDA), Jetson (Immobility), Coby (Audio) and Chargeworx (Mobile Accessories). This company had no presence in UK, Europe, Middle East and India and through my network we have successfully launched the brands in short period of time, my duties involve; • Building new product launch plans in partnership with accounts to ensure maximum exposure, using online, magazines, press, FSDU’s and in store POS. • Managing New Business development plans, culminating in opening new accounts with Argos, Halfords, John Lewis, WH Smith and many more on a UK level, also working with key distributors and retailers on an International Level. • Worked with the whole business to implement a national promotional calendar on key lines to enable effective promotional management to drive sales across all retailers and sales channels. • Working with a newly created team to sell in products and promotions directly to stores, also ensuring we have optimum placement / location within store and building store relationships to optimise future opportunities such as available gondola end space. • Launching the Jetson brand with Argos in the Jan 2018 catalogue and also Gourmia with Costco UK are some key achievements over the last year. • Helped to set up Logistics for the company in Ireland which is the main hub for stock in Europe Show less

    • United States
    • Consumer Electronics
    • 1 - 100 Employee
    • Sales, Licensing & Merchandising Manager
      • Jul 2005 - Aug 2016

      Here I was managing all sales and licensing programs as well as overseeing all merchandising. My other responsibilities included managing Licensee relationships and business development. Licensing & Merchandising - My responsibilities involve planning and acquisition of potential licensees/licensors and key players in the industry.  Brand Strategy – Drive brand growth of properties represented by Sakar International. Develop all major branding components – consumer message, artistic presentation, social media outreach, promotions and pricing strategy.  Merchandising, sales and retail development – Identify best fit with licensees and retailers for represented brands.  Relationships - Develop high-level relationships with partners, media, retailers, manufacturers/licensees for product development, companies include Disney, Nickelodeon, Warner and many more. Sales – My role here includes managing all major retailers in the UK and Distributors across the globe.  Product Range – to develop a diverse range of products which can be competitive in the UK market from consumer electronics to kids licensed products all between price points from £4.99 to £149.99, this includes working with China factories to identify key products.  UK Retailers – work with all the key retailers in the market to build a range to sell within stores, these include Argos, Asda, Tesco, Smyths, Costco and many more. I have worked with all the biggest companies.  Distributors – I manage distributors in all key countries in the world including France, Germany, Spain, Nordics, Benelux, South Africa, India & Middle East, I have also worked with distributors in Eastern Europe. I work hand in hand on sales opportunities.  Trade Shows – attend all the biggest shows across the world including CES, London Toy Fair, Nuremberg Toy Fair, Hong Kong Toy Fair. Show less

    • United Kingdom
    • Appliances, Electrical, and Electronics Manufacturing
    • Sales Manager
      • Oct 2012 - Apr 2014

      Job role included setting up a company to manufacture products for the IPL & also working with a company in India called Exceed Entertainment on the biggest superhero project in Bollywood called Krrish 3. Job role included setting up a company to manufacture products for the IPL & also working with a company in India called Exceed Entertainment on the biggest superhero project in Bollywood called Krrish 3.

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