Senior Marketing Leader - Creative Studio and Mortgages

• Oct 2020 - Present

Senior Marketing Manager - Mortgages and Lifetime ISA

• Nov 2018 - Oct 2020

Senior Intermediary Marketing Manager

• May 2015 - Nov 2018

Leading a high performing B2B marketing team. The role requires in-depth knowledge of the mortgage intermediary market, coupled with an ability to build and implement a strategy that engages brokers across numerous channels. Part of the team that established and evolved our Real Life Lending proposition.Chair of Real Life Working Group. Other key responsibilities include:• Overseeing development and delivery of marketing campaigns and activities designed to provide strong ROI with demonstrable results.• Driving development of the intermediary brand, creating full brand guidelines and tone of voice, and acting as a guardian of the brand, ensuring consistency across all activity.• Being an inspirational leader for the team, setting the tone with energy and confidence, actively encouraging innovative thinking, challenge, collaboration and pride.• Being market aware and demonstrating this awareness across the business. Sharing best practise within FS and other markets particularly relevant to mortgage intermediaries

Product Manager - Mortgages

• Sep 2010 - May 2015

The Mortgage Product Manager role is a key role in the determining the overall profitability of the Society and requires sound numerical skills, an eye for detail, commercial acumen and the get up and go to deliver new products and initiatives.Managing the delivery of the annual plan for the Mortgage business so that objectives in relation to profit or contribution, margin, ROCE, customers, customer profile, product holdings are achieved through successful pricing, product and process development. Ensuring effective management of the channel propositions to drive the required mix of business and understand customer requirements through each channel. Effective product management of the mortgage product range, including analysis of consumer requirements, to ensure they are coherent with customer segment needs and are targeted correctly.Ensure in designing products that approved pricing models are utilised in order to deliver margin, pricing, retention and/or ROCE corporate plan objectives whilst optimising the core channel profitability for the year. Responsible for the production of management information to enable reporting to senior management and relevant business areas to support selection of effective business decisions, for example tranche management and LTV performance.Responsible for implementing and maintaining control mechanisms to ensure all mortgage related collateral materials including literature, training and briefings regarding products distributed are consistent with the channel proposition.Seeking to continually improve processes and systems in the management of the mortgage business, with an emphasis upon business service levels, productivity, efficiency optimisation, customer service focus and the long-term benefits for the SocietyResponsible for providing subject matter expertise and advice that supports the corporate plan objectives in relation to the management of mortgage products and channel propositions.

Product Controller

• Mar 2008 - Sep 2010

Various Marketing Roles

• Apr 2003 - Mar 2008