Experience

ProNeta Tech (OPC) Pvt Ltd

• India
• Business Consulting and Services
• 1 - 100 Employee

• Founder

  • Jun 2017 - Present

  Pune Area, India We develop analytics based easy to use deploy-able solutions for better governance. Strong data analytics and visualization track record to drive improvements in strategy and delivering impact.



Pathway Communications

• United Kingdom
• Public Relations and Communications Services

• Digital Marketing Consultant

  • Aug 2016 - Aug 2017

  Pune Area, India • Set up and optimization of digital marketing pipeline for B2B lead generation. • Adwords, Display Networks, LinkedIn based advertising campaigns setup and optimized. • Created lead nurturing workflows via Salesforce and Hubspot to nurture the incoming leads via quality content creation for multiple touchpoints including call scripts, emails, webinars etc. • Website redesign and content optimization handled with various contractors and freelancers • Weekly and monthly reporting of… Show more • Set up and optimization of digital marketing pipeline for B2B lead generation. • Adwords, Display Networks, LinkedIn based advertising campaigns setup and optimized. • Created lead nurturing workflows via Salesforce and Hubspot to nurture the incoming leads via quality content creation for multiple touchpoints including call scripts, emails, webinars etc. • Website redesign and content optimization handled with various contractors and freelancers • Weekly and monthly reporting of marketing metrics and further plans. • Blogs and webpage copywriting as and when required. Show less



Knowlphin

• E-Learning

• Managing Partner

  • Jun 2015 - Jul 2016

  Business planning, Website development, Product planning, Product management, Operations management, HR, Finance, Marketing management, Online marketing As Managing director for an Edutech Start-up Product Development, Marketing, Data analytics, Requirement and features planning for Halltickt.com (Website and android app) and Knowlphin.com • Developed a fully functional test preparation site with dashboards, weakness detection and improvement features. Developed an android app for the… Show more Business planning, Website development, Product planning, Product management, Operations management, HR, Finance, Marketing management, Online marketing As Managing director for an Edutech Start-up Product Development, Marketing, Data analytics, Requirement and features planning for Halltickt.com (Website and android app) and Knowlphin.com • Developed a fully functional test preparation site with dashboards, weakness detection and improvement features. Developed an android app for the same. • Created the content generation and curation platform for fast and accurate learning objects creation (questions, solutions, pictures, videos, links.). Trained and briefed teachers and staff for 3 level verification process. • Implemented website traffic tracking and user behavior tracking systems. Set up systems to automatically take actions based on pre-specified triggers. • Developed dashboards for monitoring progress of the Database progress, user interaction and website usage. • Developed algorithms to provide most relevant content to user based on his use of the site • Created systems to deliver related and similar content to user based on text and usage data. • Implemented Marketing automation to send onboarding, re-engagement and promotion offers mails to users based on their segments. • Lead the business planning and execution efforts with help of partners. Show less



Interskale Digital Marketing and Consulting Pvt. Ltd.

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Manager

  • Nov 2014 - Apr 2015

  Mumbai Area, India Conducting research and developing marketing strategy, product messaging, media plans  Planning and execution of all web, SEO/SEM, marketing database, email, social media, email, PR and display advertising campaigns  Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights… Show more Conducting research and developing marketing strategy, product messaging, media plans  Planning and execution of all web, SEO/SEM, marketing database, email, social media, email, PR and display advertising campaigns  Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize strategy based on the insights  Manage external media and branding agencies and vendor partners of client  Keep track of new developments in digital and implementing them creatively when necessary.  Business Development - Conducting marketing research and making proposals for marketing campaigns for clients

• Online Marketing Executive

  • Apr 2013 - Oct 2014

  Mumbai Handling the complete range of digital marketing activities for multiple clients for lead generation, e-commerce or mass awareness objectives.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Summer Intern

  • Apr 2012 - Jun 2012

  Mumbai Area, India Supply Chain Management project



Crompton Greaves

• India
• Consumer Services
• 1 - 100 Employee

• Executive

  • Jul 2009 - Nov 2010

  Mumbai Area, India Design and drafting for transformer manufacturing. Functioned as point of contact for design, Oversaw Assembly and troubleshoot problems during the entire execution of work-orders. Co-ordinated with all the departments viz. marketing, manufacture and dispatch