Experience

MotionCue

• United States
• Advertising Services
• 1 - 100 Employee

• Quality Assurance Specialist - Godaddy

  • Nov 2016 - Present

  • Ensuring the quality of Godaddy projects submitted by technical teams.• Performing black box testing for identifying project bugs, errors and issues.• Ensuring project requirements of clients/customers.• Making sure all the requested revisions have been incorporated.• Resolving project related issues with program manager of project.• Resource allocation and assigning projects to teams.• Send customer feedback to designers/developers.• Filling out the project forms after completion.• Updating the status of projects in Wrike, Smartsheet, and Spreadsheet.



Axproz

• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Team Lead - Program Management

  • Jan 2015 - Jun 2015

  • Filling and updating project charter, agreeing project objectives and clearly communicating project goals to the Stakeholders• Follow up from owning authority on the projects, as and when desired• Supporting the successful delivery of projects undertaken by organization• Developing and managing operational plan for each department• Acting as the first point of contact for any program management queries • Status reporting of the projects of domain assigned• Maintaining project management documentation, reports and plans

• Team Lead - Organization Planning & Development

  • Jan 2014 - Dec 2014

  • Managing data analytics generated through proper campaigns optimization of company• Ensuring & recording positive ROI of business units through advertisement• Weekly & monthly performance evaluation of employees based on their tasks and projects• Bi Annual performance review of employees at time of growth• Handling and dealing outsourced projects and campaigns using freelancing/job portals• Supervising QA department of company by finalizing deduction and commission report of sales agents• Ensuring daily quality of Sales department by making sure the implementation of QA policies through proper monitoring

• Online Advertisement Executive

  • Mar 2013 - Oct 2013

  Campaign Management:• Created, managed and operated PPC Campaigns on Google AdWords, Bing AdCenter and Facebook Ads using search and display networks through Agency (MCC) account• Ad group structuring, ad copywriting and A/B testing for maximum quality score and conversions• Dynamic Keyword Insertion to incorporate different search queries in search ads• Competitor Analysis using Ad Intelligence Techniques• Ensured top Quality Score through maximum relevancy of keywords, ads, URLs and user experienceBid Management:• Manual bidding for campaigns running in different geographic regions on different devices• Automated bidding by setting up automatic bid rules based upon daily, weekly and monthly data• Identified top performing keywords and designed automatic bid management software algorithms• Cost-Per-Click budget evaluation and produced annual, monthly, daily expenditure and ROI reportsKeyword Research: • Researched, generated, and managed different match types of keywords using Google Keyword Planner and SEM Rush and effectively deployed Negative keywords to prevent false clicking• PPC Analytics for daily tracking of clicks, conversions and other important statistics.Web and Data Analytics• Descriptive, Prescriptive and Predictive Analytics of organic and inorganic traffic, using search queries, visitors, actions paths, clicks, impressions, conversions and demographics on daily basis• Monitored business website activities, click stream data, user behavior through heat maps, action paths to provide strategic insights and recommendations to enhance conversions• Extracted, compiled and interpreted data to create meaningful information for all the departments• Analyzed, generated and managed data analytics reports to implement fact based decisions• Assisted PPC, SEO and SMM teams with real-time data analytics to help ensure maximum ROI



Power House-Tarbela Dam

• Internee (Switch Yard)

  • Jun 2011 - Jul 2011

  Worked as a Training Engineer in Telecommunication Department of Power House 1 & 2 at Switch yard, Tarbela Dam.Had a supervision of SCADA and practical experience with Control systems including Operation section and dealing with the office queries. Worked as a Training Engineer in Telecommunication Department of Power House 1 & 2 at Switch yard, Tarbela Dam.Had a supervision of SCADA and practical experience with Control systems including Operation section and dealing with the office queries.