Rifa Mulyawan
Brand Activation Lead at PT Vosfoyer Mitra Kreatif- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Indonesian -
-
English -
Topline Score
Bio
Credentials
-
Mastering Digital Ads in One Day
GlintsAug, 2020- Sep, 2024 -
Formulating Marketing Strategy
MarkPlus InstituteMay, 2020- Sep, 2024 -
Broker Dealer Representative/Wakil Perantara Pedagang Efek (WPPE)
TICMINov, 2014- Sep, 2024 -
Risk Management Certification level 1
Badan Sertifikasi Manajemen Resiko -
Risk Management Certification level 2
Lembaga Sertifikasi Profesi Perbankan
Experience
-
-
Brand Activation Lead
-
Jan 2020 - Present
PT VosFoyer Mitra Kreatif is a creative consulting firm that actively delivering strong and engaging social media content. We connect content creators, brands and mass audiences where we expect to reach the ideal state where well understanding co-creation occurs between each party to pursue our dreams through powerful community marketing strategies.As for now, we are striving to our vision to build #HealthierDigitalEcosystem for our stakeholders which are marketing leaders and content creators by delivering educative content about social media through our integrated platform both online and offline.I responsible for:- Developing ideas and strategic planning for client’s activations or integrated marketing campaigns - Leading activation/campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting- Managing KOL (Key Opinion Leaders)/social media influencers for our client's campaigns- Responsible for overall project management & activities of brand activation division
-
-
-
PT HM Sampoerna Tbk.
-
Indonesia
-
Tobacco Manufacturing
-
700 & Above Employee
-
Commercial Brand Executive
-
Nov 2018 - Oct 2019
Today in Indonesia there are about 115.000 "toko kelontong"/traditional retail stores that have been empowered by PT HM Sampoerna Tbk, called "SRC (Sampoerna Retail Community)". They are guided to be sustained and more competitive in this digital era. In order to make them more advanced as well as our contribution to Indonesian traditional retail stores development, by the end of 2018, SRC became one of the retail brands under PT HM Sampoerna Tbk.My role included building the brand awareness of SRC. I developed an integrated marketing communications plan/strategy for its main campaign, generated some ideas and concept of our online and offline marketing materials, primarily video contents, articles, banners, guidebook, etc.
-
-
Supervisor Consumer Engagement
-
Dec 2016 - Oct 2018
Developed and executed the communication (promotion and amplification) of our main brand activation in Jakarta (Wave of Tomorrow & Soundsations).Developed and executed our brand activation, and also managed our branding materials (A Mild, Marlboro, and Dji Sam Soe) at some hang out places in West Jakarta to create the emotional link between our brand and our consumers.Initiated the collaboration with some youth communities in Jakarta by involving them to be contributors to our brand activation.
-
-
-
-
Senior Marketing Communications Supervisor
-
Oct 2015 - Dec 2016
Created and developed a marketing plan (including product positioning, campaign strategies, and market strategy insights) to support the achievement of the business goal.Led the development, implementation, and assessment of tactical marketing strategies (advertising, content marketing, marketing public relations, promotions, events, etc.) that reach targeted prospects.Responsible in controlling the execution of our integrated marketing plan.
-
-
Marketing Communications Specialist
-
Apr 2014 - Sep 2015
Developed an integrated marketing communications plan/strategy to support the achievement of the business goal. Analyzed the marketing trends and our target market’s behavior (including their needs, wants, and anxieties), as well as our competitors’ strengths and weaknesses and their marketing communications (including their ads, events, sales promotions, digital marketing).Developed some advertisements by generating some ideas, supervising some print ads design and creating the copywriting.Generating ideas for some events to promote our productsGenerating ideas for Reksadanaku.com, an internet marketing knowledge web based for our target market (including web layouts, user experience, pages/menu, topics, contents (articles), Developed collaboration with some existing communities and built new communities for potential college student investors that expected would become our product’s advocator in the youth segmentResponsible in controlling the execution of our integrated marketing plan by ensuring the plans are executed on schedule and matched to our business goal.
-
-
Education
-
2013 - 2015
University of Indonesia
Master Degree, Communication Management
Community
