Experience

Capital Envelopes LLC

• United Arab Emirates
• Paper and Forest Product Manufacturing
• 1 - 100 Employee

• Head of Sales and Marketing

  • Mar 2002 - Present

  Head of Sales and Marketing - 2015 to Present Reporting directly to the CEO, my primary responsibility is managing all aspects of the Sales and Marketing functions. As part of the senior management team working closely with the CEO, I am involved in strategic initiatives involving diversification and product development to take Capital Envelopes to the next level. Setting the precedence for excellence in customer satisfaction and product presentation is another key responsibility. Manager Sales & Marketing – 2012 to 2014 Responsible for consistently providing year on year revenue growth and establishing Capital Envelopes’ reputation as the premiere envelope solution provider in the region. Responsibilities included: Sales – managing key customers and a team of 5 covering 30+ territories – strategic planning and product development – sales revenue forecasting for the fiscal year, allocating targets within the team – managing the Sales Department overhead budget – monitoring collections Marketing – Managing the relationship with Messe Frankfurt (organizers for Paperworld Middle East, the largest international trade exhibition for paper products) – Branding and presentation of all Capital Envelopes packaged products – Liaising with the marketing agency to handle social media presence Area Sales Manager – 2007 to 2011 A position reporting to the General Manager responsible for managing the portfolio of direct clients in addition to managing a Sales team of 3 personnel covering the GCC and MEA region. Sales Executive – 2002 to 2006 Show less



Cortex International

• Dubai, United Arab Emirates

• Sales Manager

  • Jul 2001 - Feb 2002

  Cortex International was a garment buying house dealing with UK and US markets An independent role reporting to the business owner, responsible for sourcing and selling fabric to the local manufacturers in the UAE market. Cortex International was a garment buying house dealing with UK and US markets An independent role reporting to the business owner, responsible for sourcing and selling fabric to the local manufacturers in the UAE market.



Crafters International

• Textile Manufacturing
• 1 - 100 Employee

• Sales Manager

  • Jun 1999 - Jun 2001

  Crafters International was a garment manufacturer and fabric supplier for the US and UAE retail markets. Building on the experience gained at AKAF, I was solely responsible for setting up the division for sourcing fabric from Pakistan and China for supply to local garment manufacturers selling to US retail stores (Target, Walmart). Crafters International was a garment manufacturer and fabric supplier for the US and UAE retail markets. Building on the experience gained at AKAF, I was solely responsible for setting up the division for sourcing fabric from Pakistan and China for supply to local garment manufacturers selling to US retail stores (Target, Walmart).



IFFCO Group

• United Arab Emirates
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Research Assistant

  • Jan 1999 - Jun 1999

  A six-month market research project to determine potential for selling the Igloo brand (positioned for kids) into the budding hospitality sector in U.A.E. I succeeded in obtaining a supply contract with Jebel Ali Hotel and Resort. A six-month market research project to determine potential for selling the Igloo brand (positioned for kids) into the budding hospitality sector in U.A.E. I succeeded in obtaining a supply contract with Jebel Ali Hotel and Resort.



Al Kawkab Al Fiddi (

• Dubai, United Arab Emirates

• Sales Manager

  • 1994 - 1998

  AKAF was a fabric suppliers (sourced from Pakistan and China) to the UAE garment manufacturers producing finished garments for the UK and US market. Sales Manager – After working as a trainee for a year learning about fabric manufacturing (woven and knit fabrics) and quality control, I was promoted to Manager and started to manage the customer relationship throughout the entire sales cycle. AKAF was a fabric suppliers (sourced from Pakistan and China) to the UAE garment manufacturers producing finished garments for the UK and US market. Sales Manager – After working as a trainee for a year learning about fabric manufacturing (woven and knit fabrics) and quality control, I was promoted to Manager and started to manage the customer relationship throughout the entire sales cycle.



McDermott Group

• United Kingdom
• Construction
• 1 - 100 Employee

• Customer Service Executive, Admin & IT Supo

  • 1991 - 1993