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Experience

    • CCO, Chief Commercial Officer
      • Sep 2018 - Present

      Overall responsible for corporate partnerships, sales, marketing and community building. Overall responsible for corporate partnerships, sales, marketing and community building.

    • Germany
    • 1 - 100 Employee
    • Key Account Manager - Brand Partnering
      • Apr 2016 - Aug 2018

      Manage Harman brand partnership relation and drive existing and new partnership business- Build a strong relationship via a mutual value-adding collaboration- Grow license revenue through expanding business and drive of new initiatives- Manage global partnership activities and marketing opportunities- Deliver partnership commitments through the BANG & OLUFEN and B&O (PLAY) organization

    • Purchasing Manager - NPR & I Procurement, Marketing & Retail
      • Jun 2014 - Mar 2016

      - Ensure high creative value & quality of marketing tools/services at cost optimal conditions - Build long lasting vendor relationships for mutual gain- Offer procurement services and support for both brands; BANG & OLUFSEN and B&O PLAY

    • Product Manager - Audio
      • Apr 2009 - May 2014

      - Monitor and optimise sales conditions & business globally for high-end audio- Responsible for product lifecycle & portfolio management - Manage & initiate product updates and marketing management - Ensure right conceptual understanding and focus in national sales organisations & among retailers

    • Product Marketing Manager - Telephones & Gift Items
      • Aug 2008 - Mar 2009

      - Commercial responsible for launches / updates / terminations- Optimise sales conditions and business - Ensure best possible sales conditions for 3. party distribution

    • Business Manager, Core Audio & Visual Experiences
      • May 2006 - Jul 2008

      - Responsible for optimising sales on primarily video- Optimise sales performance and right focus on all levels- Ensure right conceptual understanding internally/externally

    • Product Manager
      • Jan 2005 - Apr 2006

      - Responsible for standalone Television portfolio - Commercial preparation of product concept before launch- Optimising sales for product lifetime

    • Assistant Product Manager
      • Feb 2004 - Dec 2004

      - Responsible for implementing Contingency Management- Optimise business for unsatisfactory performing products- Support Product Managers within Video & Audio

    • Departmental Manager, Administration & Sales Support, Expansion Markets
      • Mar 2000 - Jan 2004

      - Resp. for budgeting and business planning processes- Resp. of monthly reporting on revenues and costs- Coordination of order flow, deliveries/credits and products- Ensure launch planning together with Area Managers- Conduct management responsibility for employees/tasks

    • Marketing Coordinator
      • Apr 1999 - Feb 2000

      - Project Management for Marketing Task Force- Coordination between Marketing and Product Management- Documentation and release of marketing launch packages- Project manager for misc. cross functional projects

    • Marketing Coordinator
      • Dec 1997 - Mar 1999

      - Initiate and coordinate tasks within Marketing In-House- Gatekeeper on incoming creative tasks- Coordination with Marketing Production / Translation

    • Architecture and Planning
    • 1 - 100 Employee
    • Marketing Assistant
      • May 1995 - Nov 1997

      - Responsible for customer loyalty club: Companys Club - Define and implement direct mail campaigns and events - Reporting on customer and sales development - Conduct effect measurements (response & sales targets) - Maintenance and development of database - Responsible for customer loyalty club: Companys Club - Define and implement direct mail campaigns and events - Reporting on customer and sales development - Conduct effect measurements (response & sales targets) - Maintenance and development of database

    • Denmark
    • Airlines and Aviation
    • Sales Coordinator
      • Jul 1993 - Apr 1995

      - Responsible for direct mail roll-out - Order handling - Budget and follow-up for sales force - Price & reference list follow-ups etc. - Responsible for direct mail roll-out - Order handling - Budget and follow-up for sales force - Price & reference list follow-ups etc.

Education

  • Board Assure A/S
    Intensive board education for executives and board members
    2019 - 2019
  • Bang & Olufsen
    From Essential to Excellent Management Programme, Business Administration and Management, General
    2004 - 2004
  • Bang & Olufsen
    Young Talents Programme, Accomplished
    2000 - 2002
  • Copenhagen Business School
    HD-Degree (B.A.), Diploma in Business Economics & Marketing Management
    1994 - 1997
  • Saxion University of Applied Sciences
    Economics and Management Studies, 5 weeks study at 1. year Bachelor's degree level at The Faculty of Economics and Management Studies
    1993 - 1993
  • Aarhus Business College
    Market Economist, International Marketing Undergraduate Diploma
    1991 - 1993
  • Kalundborg Gymnasium
    Student, Mathematical line - German and Math at highest level
    1988 - 1991

Community

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