Assistant Digital Marketing at Icewarp

• Jul 2023 - Present

Assistant Digital Marketing Manager at Sarjak Container Lines

• Aug 2022 - Present

Digital Marketing Executive & Content Writing

• Mar 2020 - Nov 2022

1.Performed SEO activity like On-page (Yoast SEO), Off-Page submissions, Technical SEO & Google My business for the company's three websites. 2.Monitored daily performance metrics with SEO tools such as google analytics to understand SEO strategy performance & analyze content success, and identify opportunities for content improvement. 3.Researched on keyword and optimized it for the purpose of SEO & PPC campaigns, website ranking & generated leads. 5.Developed high-quality content for website ,blog posts, social media, mass mail, SEO and Google AdWords to improve website search results & drive engagement. 6.Created solution-based execution plans to achieve business goals based on Google Adwords campaigns monthly performance and internal reporting data. 7.Generated 1000 Quality Leads (Quartely) by using different types of Google ads. Campaign. 8.Managed the budget & executed the bid strategy for SEO &PPC campaigns using real-time marketing spend reports. It improved ROI by 50%, which Exceeded growth targets every quarterly by 23% on average. 9.Initiated LinkedIn ads. & Twitter ads. campaigns for creating brand awareness & leads related to service & training. 10.Created and distributed monthly SEO & Google ads. reports to the management for site traffic, goals and KPIs. 11.Initiated converting longer-form content like blogs, podcasts, youtube video into micro content(short video posts, stories, snaps, reels & teaser) suitable for each social media channel. 12.Identified best CRM tools through research & analysis for Sales team which resulted in a total positive lift in ROI & Alignment of process. 13.Development of three WordPress websites. 14.Hands-on experience with different mass mail tools like Sendin-grid, Sendinblue , Mail jet & Mailchimp. Show less

Associate Sales & Digital Marketing

• Mar 2018 - Mar 2020

1.Generate leads from social media platform & SEO. 2.Creation of online presence for the any new upcoming launch & working closely with the marketing team. 3.Link Building 4.Visitor Navigation 5.Website Analysis (Google analytics & Webmaster tools) 6.Content Management system(Word press) 7.Email Marketing (Sendinblue) 8.Keyword Research (Uber suggest ,Keyword planner,Semrush) 9.Managing social media planning for execution of marketing strategies & content writing for various social media platforms 10.Regular scheduling meeting with the builders for the mandate work and making presentation for them about the company. 11.Ensured consistency in brand and voice across all digital platforms for clients 12.Preparation of various management reports for company research of work and online promotions results 13.Identified, through testing and data analysis, the best performing channels and doubled down on those channels, resulting in a total ROI lift of 37% Show less

Social media & Sales Intern

• Mar 2017 - Aug 2017

1.Learning how to create campaigns on social media including Facebook, Twitter & Instagram 2.Handling promotional event through digital platform. 3.Periodically preparing reports and analysis for the retailers & stakeholder 4.Coordinating with other stake holders for the promotional event 5.Handling entire event management and its social media work 6.Major achievement on boarded 40 stores on Shopholix app. 1.Learning how to create campaigns on social media including Facebook, Twitter & Instagram 2.Handling promotional event through digital platform. 3.Periodically preparing reports and analysis for the retailers & stakeholder 4.Coordinating with other stake holders for the promotional event 5.Handling entire event management and its social media work 6.Major achievement on boarded 40 stores on Shopholix app.