Rida Zahid
Digital Marketing Specialist at Student Center- Claim this Profile
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English Native or bilingual proficiency
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Urdu Native or bilingual proficiency
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Punjabi Native or bilingual proficiency
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Arabic Elementary proficiency
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Hindi Professional working proficiency
Topline Score
Bio
Credentials
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Digital Marketing Internship Programme
Girls in MarketingSep, 2022- Oct, 2024 -
Verified International Academic Qualifications
World Education ServicesOct, 2019- Oct, 2024 -
Digital Marketing MasterClass
SkillAcademeeDec, 2017- Oct, 2024 -
How to Set Up a Facebook Ads Campaign
CourseraJul, 2023- Oct, 2024 -
IELTS Academic
IDP Education LtdSep, 2021- Oct, 2024 -
Pearson Academic
PearsonJan, 2019- Oct, 2024 -
IELTS
British CouncilJun, 2011- Oct, 2024 -
University Course Representative
Manchester Metropolitan University
Experience
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Student Center
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Kenya
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Education Administration Programs
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Digital Marketing Specialist
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May 2022 - Present
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AR Marketing
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Pakistan
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Leasing Real Estate
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1 - 100 Employee
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Social Media Marketing Specialist
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Jul 2021 - Aug 2021
• Prepared the monthly social media marketing posting schedule. • Wrote content for company’s official accounts such as Instagram and Facebook and LinkedIn. • Initiated creative ideas for social media marketing in order to promote company’s services. • Wrote blog articles with the news updates in terms of company services. • Conducted competitors research & gathered information in terms of services related to the company. • Prepared the monthly social media marketing posting schedule. • Wrote content for company’s official accounts such as Instagram and Facebook and LinkedIn. • Initiated creative ideas for social media marketing in order to promote company’s services. • Wrote blog articles with the news updates in terms of company services. • Conducted competitors research & gathered information in terms of services related to the company.
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Social Media Marketing Specialist
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Jun 2021 - Jul 2021
• Wrote full content for company’s official website. • Prepared the monthly social media marketing schedule. • Created Social Media Policy for the company. • Drafted Social Media Proposal for company’s clients. • Handled company’s social media accounts like Instagram, Facebook, and LinkedIn. • Produced social media audits for several clients. • Initiated creative ideas for social media marketing in order to promote company’s services. • Conducted competitors research & gathered information in terms of services related to the company. • Prepared Word document/PowerPoint presentation/Excel spread sheets for company’s social media accounts reports. Show less
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Ubuy Inc
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Kuwait
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Retail
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100 - 200 Employee
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Marketing and Social Media Specialist
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Apr 2016 - Nov 2019
Marketing Channels I digged in: SEM- Search Engine Management SEO- Search Engine Optimization SMM- Social Media Marketing Content Creation / Writing Competitors Analysis Website Analysis Making Reports/Presentation/Excel spreadsheets Google AdWords Institutional Learning Graphic Designing Workshops Key Responsibilities: • Prepared the weekly/monthly marketing products schedule. • Handled company’s social media accounts like (Instagram, Facebook, Twitter and YouTube etc.) • Came up with innovative ideas for social media marketing in order to promote brand's products. • Collected data on competitors by doing online research & gathered information on consumer buying behaviour through Magento software and analysed the current market trends. • Made Word reports/PowerPoint presentation/Excel spread sheets for company’s social media accounts as per country (MENA region). • Monthly meetings with product suppliers in terms of new products and out of stock inventory along with sales per category. • Collected data based on SEO and presented weekly reports to the CEO in terms of CPC, consumer buying behaviour, website visits, consumer trends etc. • Worked on Magento (eCommerce software) in order to manage the website online presence (i.e., webpage banner's/static/home sliders) and its products categorization. Also, updated the website content on daily basis by changing banners and products per category daily. • Competitor's Analysis in terms of pricing compared to Ubuy products and keeping check on rivalries brands within the Kuwait region. • Email Marketing - created newsletter's and sent them to the target audience on weekly basis. • Collaborated with other departments (like operations, accounting and customer services etc) to manage reputation, and identifying the key products sales report and coordinate actions accordingly. • Marketing research/ product hunting on Google Trends for Kuwait region compared to worldwide data. Show less
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Assistant Preschool Teacher
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Sep 2015 - Nov 2015
• Assisted the head teacher in looking after children in L.K.G grade on daily basis. • Taught kids the basic numerical numbers and alphabet. • Assisted the head teacher with colouring and playful activities designed for kids. • Participated with the children in singing and dancing activities. • Looked after the children during P.E. (sports) module. • Assisted the head teacher in looking after children in L.K.G grade on daily basis. • Taught kids the basic numerical numbers and alphabet. • Assisted the head teacher with colouring and playful activities designed for kids. • Participated with the children in singing and dancing activities. • Looked after the children during P.E. (sports) module.
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Don't Panic Projects
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United Kingdom
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Advertising Services
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Event Assistant
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Jul 2015 - Jul 2015
My duties included: Raising awareness regarding the campaign known as the "Textile Teashop" by interacting with public in shopping center and make them aware that there are jobs available in the textile industry. Preparing the Customer Mailing lists (i.e. customer name, email address, phone number etc). It was a very insightful and fun experience for me. Note: Shopping centers varied every week located in Manchester and elsewhere. Website: http://www.dontpanicprojects.com/ Show less
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Decor Fusion
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United Kingdom
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Design Services
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1 - 100 Employee
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Marketing Intern
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Jun 2015 - Jun 2015
My responsibilities included: • Performed market research online for interior design companies based in London. • Answered clients calls daily and wrote their product prices in order to do business. • Created client mailing lists in Excel. • Getting in touch with local blogger influencers. • Understanding the market trends in relation to the project’s requirements. Website: http://www.decorfusion.com/ My responsibilities included: • Performed market research online for interior design companies based in London. • Answered clients calls daily and wrote their product prices in order to do business. • Created client mailing lists in Excel. • Getting in touch with local blogger influencers. • Understanding the market trends in relation to the project’s requirements. Website: http://www.decorfusion.com/
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Sales Agent
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Oct 2014 - Feb 2015
My responsibilities included: • Visited public places like restaurants, cafes, and hotels which provides public WiFi and spread the word about the company's first "Friendly WiFi scheme”. • Made a report based on information like internet services used by the café or restaurant, or if the WiFi is freely accessible by customer etc and submitted the data back to the Institute. Website: https://www.friendlywifi.com/ My responsibilities included: • Visited public places like restaurants, cafes, and hotels which provides public WiFi and spread the word about the company's first "Friendly WiFi scheme”. • Made a report based on information like internet services used by the café or restaurant, or if the WiFi is freely accessible by customer etc and submitted the data back to the Institute. Website: https://www.friendlywifi.com/
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Education
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The Manchester Metropolitan University
Bachelor's Degree, Marketing -
INTO Manchester
Foundation degree, Business and Humanities -
INDIA INTERNATIONAL SCHOOL MANGAF
High School, English Language Core, Business Studies, General Studies, & Physical and Health Education -
INDIA INTERNATIONAL SCHOOL MANGAF
10th CBSE, Secondary School, English, Mathematics, Computer Science, Science & Social Studies