Experience

Valuize

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Manager

  • Nov 2022 - Present

• Content Specialist

  • Feb 2021 - Nov 2022



BrainStation

• United States
• Education
• 200 - 300 Employee

• Digital Marketing TA

  • 2020 - 2021



Chimera Collective

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations & Content Strategist

  • 2020 - 2020



Various

• Freelance Writer

  • Sep 2014 - Dec 2019

  I wrote lifestyle, tech, sustainability and business pieces, both long and short form, for a variety of publications. My work has appeared in Notable Life, Toronto Life, ELLE Canada, DECOMPOZ Magazine, SHE Canada, United Nations Association in Canada Toronto (UNACTO) and Photographers Without Borders. I wrote lifestyle, tech, sustainability and business pieces, both long and short form, for a variety of publications. My work has appeared in Notable Life, Toronto Life, ELLE Canada, DECOMPOZ Magazine, SHE Canada, United Nations Association in Canada Toronto (UNACTO) and Photographers Without Borders.



Proof Strategies

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Coordinator

  • Aug 2016 - Jul 2018

  As an account coordinator at a leading PR agency I was involved in everything from media relations and event planning to creating monitoring and results reports. I planned and executed numerous media and influencer campaigns for clients such as Shopify, Panasonic, Shoppers Drug Mart, Catelli and Campbell's. I was the community manager for Goldfish Canada's Facebook and Instagram pages and lead the charge in increasing their community engagement tenfold. I created client-facing decks for campaign pitches and results reports, a myriad of press releases and helped with multiple client events. Show less



ROI Relations

• Public Relations Intern

  • Feb 2015 - Apr 2015

  I worked with multiple leading beauty brands such as Garnier, Maybelline, Essie and The Body Shop to showcase their products and brand stories. Working primarily with lifestyle media and influencers, I was involved in pitching, monitoring, event planning and creating press kits. I worked with multiple leading beauty brands such as Garnier, Maybelline, Essie and The Body Shop to showcase their products and brand stories. Working primarily with lifestyle media and influencers, I was involved in pitching, monitoring, event planning and creating press kits.



ELLE Canada magazine

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Intern

  • Jan 2014 - May 2014

  With a strong foundation in publishing principles, I delved into the world of beauty and fashion journalism at ELLE Canada. In addition to fact checking, transcribing interviews and researching, I also wrote copy for the print publication. With a strong foundation in publishing principles, I delved into the world of beauty and fashion journalism at ELLE Canada. In addition to fact checking, transcribing interviews and researching, I also wrote copy for the print publication.



Toronto Life Magazine

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Intern

  • Sep 2013 - Jan 2014

  Jumping into world of print journalism, I was involved in various aspects of the publication; from fact-checking and reading the entire Project Traveler police report (all 600-pages) to researching and writing for the Audit Metre, Ego and Culture sections of the magazine. Jumping into world of print journalism, I was involved in various aspects of the publication; from fact-checking and reading the entire Project Traveler police report (all 600-pages) to researching and writing for the Audit Metre, Ego and Culture sections of the magazine.



Her Campus Western Ontario

• London, Canada Area

• Founder and Editor-In-Chief

  • Oct 2011 - Aug 2013

  Started a branch of Her campus magazine at Western and grew staff from four writers to twenty five writers Editing, formatting and uploading all content onto the website as well as contributing ideas and articles on a weekly basis Manage all of the magazine’s social media which resulted in an 80% increase in readership In charge of all promotional activities, events and communication between members as well as other clubs on campus and local businesses in London Started a branch of Her campus magazine at Western and grew staff from four writers to twenty five writers Editing, formatting and uploading all content onto the website as well as contributing ideas and articles on a weekly basis Manage all of the magazine’s social media which resulted in an 80% increase in readership In charge of all promotional activities, events and communication between members as well as other clubs on campus and local businesses in London