Ric McHale
Managing Director at LevyColes Digital Agency at LevyColes Digital Agency- Claim this Profile
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Bio
Leydis Contreras
Ric has been responsible for leading Ecorys digital team, assuming a huge responsibility managing people and projects of different dimensions. He is a great professional, he is always open to hearing opinions from his team about the progress of any project. Also, he is a very polite person, very kind and open.
Robert Conaty
Ric has been indispensable in leading the Ecorys digital transformation during his time with the company. He always offers a fresh perspective and has thoroughly diversified the range of services and solutions we provide to our clients. More than that, he has been a valuable mentor to me and an all-round pleasure to work with. Highly recommended.
Leydis Contreras
Ric has been responsible for leading Ecorys digital team, assuming a huge responsibility managing people and projects of different dimensions. He is a great professional, he is always open to hearing opinions from his team about the progress of any project. Also, he is a very polite person, very kind and open.
Robert Conaty
Ric has been indispensable in leading the Ecorys digital transformation during his time with the company. He always offers a fresh perspective and has thoroughly diversified the range of services and solutions we provide to our clients. More than that, he has been a valuable mentor to me and an all-round pleasure to work with. Highly recommended.
Leydis Contreras
Ric has been responsible for leading Ecorys digital team, assuming a huge responsibility managing people and projects of different dimensions. He is a great professional, he is always open to hearing opinions from his team about the progress of any project. Also, he is a very polite person, very kind and open.
Robert Conaty
Ric has been indispensable in leading the Ecorys digital transformation during his time with the company. He always offers a fresh perspective and has thoroughly diversified the range of services and solutions we provide to our clients. More than that, he has been a valuable mentor to me and an all-round pleasure to work with. Highly recommended.
Leydis Contreras
Ric has been responsible for leading Ecorys digital team, assuming a huge responsibility managing people and projects of different dimensions. He is a great professional, he is always open to hearing opinions from his team about the progress of any project. Also, he is a very polite person, very kind and open.
Robert Conaty
Ric has been indispensable in leading the Ecorys digital transformation during his time with the company. He always offers a fresh perspective and has thoroughly diversified the range of services and solutions we provide to our clients. More than that, he has been a valuable mentor to me and an all-round pleasure to work with. Highly recommended.
Credentials
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Google Double Click – Search Individual Certification
GoogleOct, 2018- Nov, 2024 -
Google Mobile Sites Certification
GoogleOct, 2018- Nov, 2024 -
Google Ads - Mobile Certification
GoogleSep, 2018- Nov, 2024 -
Google Ads - Video Certification
GoogleSep, 2018- Nov, 2024 -
Google Digital Sales Certification
GoogleSep, 2018- Nov, 2024 -
Google Ads - Search Certification
GoogleAug, 2018- Nov, 2024 -
Google Ads - Shopping Certification
GoogleAug, 2018- Nov, 2024 -
Google Ads Fundamentals Certification
GoogleAug, 2018- Nov, 2024 -
Google Analytics Individual Qualification
GoogleAug, 2018- Nov, 2024 -
Google Double Click - Campaign Manager Certification
GoogleJun, 2018- Nov, 2024 -
Google Ads - Display Certification
GoogleMay, 2018- Nov, 2024 -
Google Double Click - Bid Manager Certification
GoogleMay, 2018- Nov, 2024 -
Jellyfish Training Google Tag Manager Certificate
Jellyfish Online Marketing
Experience
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LevyColes Digital Agency
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Managing Director at LevyColes Digital Agency
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Oct 2021 - Present
Strategic direction for London based start-up digital agency, managing multiple clients across varied sectors. Delivering digital strategies, creative, branding, web development, web design, growth, programmatic, organic, social, email and content strategies. Creative and results driven methodologies and approaches. Responsible for growth strategy, business development, strategic development and marketing direction. Strategic direction for London based start-up digital agency, managing multiple clients across varied sectors. Delivering digital strategies, creative, branding, web development, web design, growth, programmatic, organic, social, email and content strategies. Creative and results driven methodologies and approaches. Responsible for growth strategy, business development, strategic development and marketing direction.
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Ecorys UK
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Digital Director - Head of Digital
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Nov 2018 - Oct 2021
Multimillion-pound portfolio across 40+ clients for this leading European business consultancy, leading 60+ specialist digital staff and digital business and UK growth strategy. I create high value client experiences across multiple projects and contracts receiving awards and positive client feedback. I lead the Creative, Development, Editorial/Content, Digital Marketing and Corporate Teams, empowering staff to visualise successful outcomes and plot the most efficient, commercial routes. I am modernising, innovating and championing the business as the Digital Transformation lead. Clients include B2B, B2C, Government (National, International and Local), varied private, public and 3rd sector companies.• Forecasted and exceeded FY19, FY20 budget despite Brexit and COVID disruption• Championing Digital Transformation across 11 offices, on 6 key initiatives to challenge culture and grow opportunities• Lead for Digital UK work winning, EU and Internal development, securing new clients including, Facebook, FCA, SkateHut and National Lottery• Introduced new services including advanced data, 3d modelling AR and AI• Introduced department wide agile working to increase capacity and efficiency• Introduced successful training programmes for all staff to increase expertise• Project Management of multiple site launches, IT project management• Directing Board and clients on digital and marketing direction• Retained talent, grown team 40% and moved from expensive contractor model• Introduced data driven mentality to working practice and decision making• Lead for brand building of business via corporate comms team.
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LloydsPharmacy
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United Kingdom
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Pharmaceutical Manufacturing
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700 & Above Employee
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Head Of Digital
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Dec 2014 - Nov 2018
Senior Digital Manager for the UK operation of McKesson the World’s 13th largest business. The LloydsPharmacy brand is the most recognisable part of the UK Group. Directing 12 staff and digital activity for the suite of B2C and B2B sites. Lead for digital transformation and training.• Management of marketing budget of several million pounds• Project Management for multiple site and campaign launches• Consulted and advise business and Board on digital direction• Exceeded revenue targets despite Government cuts FY18• Effectively reduced ad-spend to one third over 3 years despite growing revenue/margin revenues• Grew in-house team of digital specialists• Introduced Agile working for department and wider business• Customer first approach to build customers, not just buyers• Utilising machine learning, AI, real time bidding, data driven methodologies• Introduced successful omnichannel strategy across multiple touchpoints• PR, AV, brand, ATL and print skills and successes• Developed business plans, budgets and analysis to facilitate decision-making• Lead for internal training of company departments for digital transformation• Lead digital GDPR champion for the business.
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Miromedia
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Head Of Digital
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Jan 2009 - Nov 2014
Head of Digital for specialist digital agency, portfolio of 35 Clients, 7 staff and contractors. Delivered successful campaigns for Silentnight, Punch Pubs, BMI Healthcare, Unipart, Teleflex and TNT, amongst others.• Punch - 66% increase in site traffic, 20% increase in leads• BMI - 43% increase in site visits in first 10 months, expanding brand awareness• TNT - Grew site traffic from 14k visitors to 48k in first 12 months (comparing May 13 to May 14). Over 900 Google UK Page 1s, record parcel sales• Silentnight - Recovered one of the sites from a Google penalty in Aug 12 to grow site traffic by 768% by Jan 14, • Personal Injury Solicitors - 408% increase in visitors in 6 months, 300+ Google UK Page 1s, record claims leads• Account management, project management successes• Sales, new business, pitch work, consultation and strategy creation• Delivering reports and presentations at boardroom level• Team leading and staff training/development• Web analytics & reporting, data analysis• Recruitment for the company, utilising networking to avoid recruitment costs.
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JWI
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Marketing Manager
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Jan 2008 - Jan 2009
Account Manager and New Business Manager. Highly successful client marketing activity; planning, strategy and analysis, project management, negotiating with suppliers. New business development via PPC, direct marketing and email marketing. Developing, strategising and managing online activity. Tender and bid management.• Account management - responsible for all client marketing activity – planning, strategy and analysis• Project management, negotiating with suppliers and printers• Briefing creative teams, copywriting and copy checking• Implementing and developing targeted marketing activities to attract new clients and reinforce company brand values all within a tight budget• New business development through cold calling and direct marketing campaigns, e-marketing and research• Targeted direct mail and e-shot advertising campaigns to develop brand awareness and grow client-base• Advising clients of regional and national press titles and monitoring subsequent response levels• Developing and managing online activity• Tender and bid management• Managing day-to-day administration and trafficking work through the agency.
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Skiworld Ltd
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United Kingdom
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Leisure, Travel & Tourism
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1 - 100 Employee
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Hotel Manager and Sales Representative
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Nov 2002 - May 2007
Hotel Manager for UKs largest independent ski company, over 6 winter seasons. Successfully demonstrated adaptability and the highest level of customer service, achieving ‘Top Hotel Award’ in ‘06 and ‘07. Trained, organised and managed a team of 13 staff, to service 80+ guests. Achieved 95% positive guest feedback. Financial control - handling financial budgets for resort property portfolio. • Achieved the Top Hotel in the Programme 2006 and 2007• Management skills – trained, organised and managed a team of up 13 staff• Client interaction - dealt directly with the needs of 70+ guests a week• Client satisfaction - achieved an overall 95% Hotel Manager Guest feedback• Customer service - sales/organisation of activities, up selling and complaints handling• Financial control - handling financial budgets for bars, hotels and resort• Ski/snowboard instructing and guiding of guests.
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Education
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1998 - 2002
The Manchester Metropolitan University
BA (Hons), Communications -
2008 - 2009
Coventry University
Foundation degree, Web Design -
2009 - 2010
Mid-Warwickshire College
CIM, Digital Communication and Media/Multimedia
Community
