Experience

ClickValue

• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee

• Managing Consultant

  • Aug 2020 - Present

• Senior CRO Consultant

  • Aug 2019 - Aug 2020



Follow the Beat

• Netherlands
• Entertainment Providers
• 1 - 100 Employee

• Co-Founder

  • Nov 2018 - Present



ShoppingTomorrow - Thuiswinkel.org

• Netherlands
• Research Services
• 1 - 100 Employee

• Member Expertgroup Conversion Optimization

  • Sep 2016 - Mar 2021



Tele2 Nederland

• Netherlands
• Telecommunications
• 100 - 200 Employee

• CRO Specialist

  • Dec 2017 - Jul 2019

  As a CRO Specialist I was responsible for setting up and maintaining our CRO program. This program consisted of a continuous loop of measurement, analyzing, testing and implementation. I did this by always being curious, thinking about how user experience can be done even better, and using CRO as a methodology to prove this.- Responsible for setting up the CRO program, including tools, processes & measurement- Manage the A/B test backlog, including prioritization and stakeholder management- Creating a scalable organization, allowing for 6-8 concurrent A/B tests- Responsible for usability research (6-8 per year)- Calculating ROI of the CRO program and aligning these results with overall business objectives- Using all available tools (Google Analytics, Decibel, Usabilla etc.) to analyze user behavior

• Web Analyst

  • Sep 2012 - Nov 2017

  As a Web Analyst I was responsible for creating a better understanding of customers and prospects, in all digital environments of Tele2. I did this by setting up the relevant tools (most prominently, Google Analytics), ensuring data quality but most importantly: actually using these tools on a day-to-day basis. - Analyzing user behavior using our analytics tools- Implementation of web analytics tools- Setting up dashboarding & reporting- Implementation of Google Tag Manager- Responsible for A/B testing (1-2 per month)- Stimulating use of analytics in the company- Usability testing (1-2 per year)



Elders Websales B.V.

• Online Marketeer

  • Jan 2010 - Sep 2012

  Digital marketing for several telco webshops, focusing primarily on conversion optimization, content management and marketing campaigns.

• Content Manager

  • Aug 2009 - Dec 2009

  Content manager for several telco webshops, responsible for everything content related.

• Project Manager SEA / SEO

  • Jan 2009 - Aug 2009

  Project Manager for SEO project, also responsible for daily maintenance of SEA campaigns



ClearSense

• Amsterdam Area, Netherlands

• Search Specialist

  • Sep 2007 - Dec 2008

  Responsible for setting up and maintaining SEA campaigns for several clients. Responsible for setting up and maintaining SEA campaigns for several clients.