Experience

McCann Enterprise

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Planning Director

  • Nov 2013 - Present

  McCann Enterprise is McCann WorldGroup’s global centre of excellence for corporate work. I have been the strategic lead on many of the agency’s biggest accounts, and I have a particular focus on multinational corporates, financial services, technology and industrial brands. My work spans: brand consulting including brand definition and visual identity, brand architecture, brand positioning, brand experience, naming, proposition development, and creative strategy.Amdocs, BMI, Caterpillar, Verizon, Masternaut, SKF

• Senior Brand Strategist

  • Feb 2012 - Nov 2013

  Nestlé, Fiberweb, Merck Animal Health, Cargill, Tata Communications, JLL, EE, Lockheed Martin Nestlé, Fiberweb, Merck Animal Health, Cargill, Tata Communications, JLL, EE, Lockheed Martin



Penna Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Planner & Brand Consultant

  • Jul 2009 - Feb 2012

  Responsible for delivering strategic brand and reputation management consultancy to clients at Board level. I was the business's thought leader on brand development.Clients: BP/Castrol, William Grant & Sons, Haringey Council, Nestlé, University of Edinburgh Responsible for delivering strategic brand and reputation management consultancy to clients at Board level. I was the business's thought leader on brand development.Clients: BP/Castrol, William Grant & Sons, Haringey Council, Nestlé, University of Edinburgh



Barkers Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Account Planner

  • May 2004 - Jun 2009

  Responsible for audience and marketplace insight to assist clients in achieving their campaign goals. Included designing, managing and delivering bespoke research projects, writing creative briefs, delivering internal training programmes and taking the lead on branding projects.Clients: Microsoft, Siemens, Crown Prosecution Service, Dresdner Kleinwort, The Coca-Cola Company, Nuclear Decommissioning Authority Responsible for audience and marketplace insight to assist clients in achieving their campaign goals. Included designing, managing and delivering bespoke research projects, writing creative briefs, delivering internal training programmes and taking the lead on branding projects.Clients: Microsoft, Siemens, Crown Prosecution Service, Dresdner Kleinwort, The Coca-Cola Company, Nuclear Decommissioning Authority



McCann-Erickson

• Technology, Information and Internet

• Lead Creative

  • Apr 2000 - May 2004

  Brought in to build an in-house creative department from scratch for McCann’s People Marketing business. Reporting to the MD, I was given responsibility for creative output, managing freelances and training creatives. I ran client training sessions in advertising and creativity. I also contributed to the strategic marketing and direction of the business.I am particularly proud of my work with the Metropolitan Police in re-building ethnic minorities’ affinity with the brand following the Macpherson Report into the death of Stephen Lawrence, and of my work re-branding Office Angels which contributed to their listing as a Business Superbrand for three years running.Clients: pwc, Arthur Andersen, UK Civil Service / Cabinet Office, UPS, Metropolitan Police, Office Angels



Bartlett Advertising

• United States
• Advertising Services

• Senior Copywriter

  • Jul 1997 - Apr 2000

  Started as the agency’s first full-time writer, responsible for virtually all creative output. As the creative team expanded, I was given responsibility for training junior writers, supervising freelancers’ work and pitch presentations. My work helped win and retain over £14m in business.Clients: BBC, Hackney Council, NSPCC, Oxfam, National Grid, Amnesty International, KPMG, Phillips Started as the agency’s first full-time writer, responsible for virtually all creative output. As the creative team expanded, I was given responsibility for training junior writers, supervising freelancers’ work and pitch presentations. My work helped win and retain over £14m in business.Clients: BBC, Hackney Council, NSPCC, Oxfam, National Grid, Amnesty International, KPMG, Phillips