Experience

Sharp Decisions

• United States
• Information Technology & Services
• 100 - 200 Employee

• Marketing Manager & Strategy Consultant

  • Jan 2007 - Present

  Supervised social media, marketing, and PR specialists; coordinated messaging across channels to promote a consistent image in the marketplace. Developed regional and national pricing strategies, resulting in micro-market revenue targets and increased revenue potential across multiple geographies. Promoted the VETS (Vocation, Education and Training for Service Members) program across the US, leveraging trained veterans to help revitalize technology teams across the country. Supervised social media, marketing, and PR specialists; coordinated messaging across channels to promote a consistent image in the marketplace. Developed regional and national pricing strategies, resulting in micro-market revenue targets and increased revenue potential across multiple geographies. Promoted the VETS (Vocation, Education and Training for Service Members) program across the US, leveraging trained veterans to help revitalize technology teams across the country.



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing Consultant

  • 2005 - 2006

  Developed new packaging, in-store merchandising, and promotional activities for the re-launch of a body lotion product; partnered with health food stores to drive distribution that reinvigorated the brand. Helped design a radio promotion to help expand market penetration of a unique product line, using audience metrics to tailor key message points. Developed new packaging, in-store merchandising, and promotional activities for the re-launch of a body lotion product; partnered with health food stores to drive distribution that reinvigorated the brand. Helped design a radio promotion to help expand market penetration of a unique product line, using audience metrics to tailor key message points.



The Nature's Bounty Co.

• United States
• Manufacturing
• 700 & Above Employee

• Senior Brand Manager, Weight Management

  • 2004 - 2005

  Leveraged domestic resources and expertise to build-up and solidify an emerging UK division, creating significant international teamwork and synergies. Generated $2 million in budget savings by developing a plan to shift advertising and promotion dollars to higher-impact brands. Leveraged domestic resources and expertise to build-up and solidify an emerging UK division, creating significant international teamwork and synergies. Generated $2 million in budget savings by developing a plan to shift advertising and promotion dollars to higher-impact brands.



Sharp Decisions

• United States
• Information Technology & Services
• 100 - 200 Employee

• Marketing Consultant

  • 2002 - 2004

  Executed a plan to better utilize social media to enhance Sharp Decisions’ public image, including creation of a popular blog to drive potential new revenue streams. Revamped company web site in order to refresh a mature brand and adapt to evolving target market buying behavior. Executed a plan to better utilize social media to enhance Sharp Decisions’ public image, including creation of a popular blog to drive potential new revenue streams. Revamped company web site in order to refresh a mature brand and adapt to evolving target market buying behavior.



Zotos Professional

• United States
• Personal Care Product Manufacturing
• 100 - 200 Employee

• Category Marketing Manager, Haircare Division

  • 2000 - 2001

  Successfully launched a new hair texturizer product line, resulting in $1 million in sales within 4 months. Leveraged the power of diversity and evolving market dynamics to increase penetration of a new 5-SKU haircare line, targeting young multi-cultural users. Successfully launched a new hair texturizer product line, resulting in $1 million in sales within 4 months. Leveraged the power of diversity and evolving market dynamics to increase penetration of a new 5-SKU haircare line, targeting young multi-cultural users.



Wella

• Personal Care Product Manufacturing
• 400 - 500 Employee

• Director of Marketing, American Classics Group

  • 1996 - 1999



National Laboratories/R&C Probrands

• Product Manager, Floor & Carpet Care Division

  • 1994 - 1996

• Marketing Manager, Dental & Healthcare Divisions

  • 1988 - 1994